A suit sells 250 million yuan. Who is robbing Shanghai luxury homes?

Most people who buy luxury homes are "holding peaches and looking for apples." The common characteristics of these people are to buy a house to replace. "30 million chase 50 million, 50 million to the 100 million yuan, the ordinary flat floor changes Jiangjing, the Jiangjing house changes villas ... It is to live a larger, better, better, and symbol of status. "Strong attitude."

Wen | Gao Yue

Edit | Zhou Wei

Operation | Yue Mi

50.6 million list

Click the refresh button on the website, a new house jumps out, and the old horse's eyes are on -the "goal" of four months of hardship, and finally appeared.

In June, after the unblocking of Shanghai, the old horse responsible for the trading of luxury homes, the first thing to work every day after returning to work was to find new houses for "number one customer" Zhou Cong. After seeing more than 40 houses before and after, Zhou Cong's needs, he has long been familiar with his heart: about 50 million yuan, about 200 square meters, located in the city center, two facing south rooms, do not want the top floor and one or two floors ... One requirement, this "goal" is perfectly adapted.

It is located in Jiatianhui Community, a golden area located in Jing'an District, 394 meters west is Wuding Road Station of Metro Line 14, and 838 meters southeast is Jing'an Temple. Draw a circle with a diameter of 3 kilometers. There are multiple kindergartens, primary and secondary schools, large commercial supermarkets, parks and hospitals. It is a "pentagon soldiers" that are all ready for transportation, leisure, education, medical care and shopping.

Lao Ma felt that this time it could be achieved, and immediately asked Zhou Cong to see the house.

As soon as Zhou Cong entered the house, the first thing to see was the sunlight sprinkled in, and the furniture shown in the rice -white system looked warm in the room. This is in line with his biggest requirements -the house is bought for his parents, and it must be transparent north and south. Otherwise, the rainy season will arrive. The house is humid and the joints are not good.

While turning around, while watching, Zhou Cong watched the more satisfied, the 4th floor is not high or low, the size of 200 square meters is suitable, and the community environment is good. He wanted to set it on the spot, only a total price of 50.6 million yuan, a little expensive. He pulled the old horse and instructed: "Can you discuss with the homeowner and reduce another 2 million?"

The bargaining is very common. "This is not a supermarket to buy vegetables after all, but the homeowner is straight and troublesome. Facing the old horse's passage, the attitude is very determined-" If you don't talk about the price, you will be transmitted if you can accept it. Don't waste time pull. "

The homeowner had no plays here. Seeing that there was only the last door, the old horse turned to convince Zhou Cong and told him that Jiatianhui had a room for a room. More than two weeks. He also revealed to him that no less than ten people came to see the house in the previous week. "One step in the evening may be missed."

Hearing this, Zhou Cong made up his mind and quickly shot, all the transactions. It took only 20 days to end all the transaction processes.

Earlier, Zhou Cong lived in a very quality community in Changning District, but his parents were clean and lived in Laoshan. Usually, an hour's drive did not feel far away. After the epidemic came, it was found that it was inconvenient. "People can't get through, sending something is harder than climbing." Zhou Cong hurriedly picked up his parents to the city. There was a response, "Who knows when it was closed again."

Since June, buyers like Zhou Cong have begun to emerge in large quantities. According to the statistics of China Real Estate Information Group, within 10 days after unblocking, 33 units of one -handed mansion with a total price of more than 30 million yuan have been sold, which means that the average of 3.7 luxury homes on average daily are changing the master. Lao Ma estimates that the unit price of the entire luxury home market has also increased by about 5%-10%.

▲ From June 1st to 9th, Shanghai 30 million second-hand housing transactions

The most noticeable is an old house on 569 Yongjia Road. Last year, opposite 569, a set of old houses was sold for 400 million yuan. This year, it was No. 569. This three -storey building with a brick and wood structure, French style, and an area of ​​833 square meters was called to a high price of 250 million yuan, refreshing the unit price record of luxury homes this year -this distance it is from it. The last transaction has just passed 5 years.

A mansion of luxury homes, wearing waves of waves silently. Binjiang is a place where the heroes are gathered. Tomson Yipin, COFCO Sea View No. 1, Greentown Huangpu Bay, and China Resources Bund Jiuli, a "river view house", stands up, and the "three -piece set" of Lujiazui can be seen. Looking across the river, the Xintiandi area is another center. The unit price of 380,000 yuan in Huangpu Bay 1 is still circulating in rivers and lakes. The low -key ancient north is a traditional rich area. The adjectives use "diamonds" gemstone "and" emerald ", and the price is in units of 100 million yuan. Laoshan, which is surrounded by mountains, echoed from a distance. Zhong Kaiman Tea Garden successfully ranked among the 50 million clubs and occupied a place in the mansion group.

Looking down from Shanghai, the hot mansion swept the goods in several areas in several areas. Xuhui's Shang Bay opened 50 million and 70 million luxury homes; Sunac Bund and Huangpu Bay in Huangpu District were unwilling to be weak. For transactions, 30 million luxury homes are successful.

▲ Garden House, No. 569, Shanghai Yongjia Road, with 250 million

"Grab" luxury homes

Hu Qing and the army couple are also members of the house purchase group. On June 25, they finally ushered in a house selection day.

They are more than 40, and it takes about 11 o'clock to arrange it. But the two were very excited and woke up at 7 in the morning and could no longer sleep. For Geely, both of them were wearing red clothes. Hu Qing wore a red striped suit, and the army wore a red T -shirt with two flags printed on the back, implying that "the flag opened". The couple restarted the mobile phone and router 1 hour in advance, and said to the cheering "relatives and friends groups", "turn off the mobile phone" to prevent the signal. After entering the countdown for 15 seconds, Hu Qing leaned nervously on the arm of the army, but was pushed away in the next second. "Don't affect me to play." The army was the executor of the house selection. He raised his mobile phone with both hands, kept his arms up, and opened his fingers to relax slightly.

At the moment when the interface jumped out, everything was unexpectedly smooth, and the army hurriedly checked the price and confirmed. Like the three times trained before, everything was completed smoothly.

Hu Qing had a few seconds of stance, and was reminded by relatives and friends to think of jumping with her husband and cheering. Her mood was a bit complicated. In the happiness, the first thought that jumped out of her mind was: "It turned out to spend 20 million in Shanghai, only 1 minute."

Looking back at the experience of buying a house, Hu Qing felt that "it was not easy." For 14 years, he gave birth to his daughter. Two foreigners finally saved enough funds and points for house purchase. It took more than half a year, shake it twice, and waited for another 3 months to successfully choose a second -hand house. At this moment, she had the real sense of "finally getting down".

There are many people who buy houses like them. Thanks to the settlement policy, in 2022, the "new Shanghai people" increased by 7,3128, which was more than twice as much as 2020. When building a nest, a higher -quality and more valuable mansion is the first choice for many people.

Some people are cautious and careful when they buy a house, and some people do not blink and throw a lot of money. A Su Gang, born in 1998, returned from the United States. He studied animation design. After settling in Shanghai, the first thing was to buy a house. Her needs are very similar to many international students: do not look at the orientation, only care about the scenery; they must be refined, it is best to match all the five -star standards, even towels and cups, they can go in directly.

On the day of the house, A Su went alone. Standing in front of the floor -to -ceiling window and watching the unobstructed Huangpu River scene, she was determined: "This is the house I want."

Daily characters try to find some choices and hesitation on Asu, but not. It seems that in her eyes, I bought a house of 40 million yuan in full, and she was as easy as picking a dress. From entering the house to signing, Aso only spent less than 2 hours. She did not take pictures or videos for her parents.

"Don't hesitate if you like it," said Aso.

International students like A Su are a new representative in the purchasing power of luxury homes. The intermediaries also like to deal with them, because "good speaking, refreshing money, and good preferences." Their favorite is the Internet celebrity location, especially the "Xintiandi Plate", and even has a teasing, "Shanghai in the world, Xintiandi of the Universe".

▲ Top luxury real estate on the banks of Xintiandi Lake, Huangpu District, Shanghai

But there are also many people who do not like the online celebrity location, but pursue private and purity. One day, the intermediary Zou Yan received a new news that an old customer asked him to help find a house. Two years ago, she just bought a set of river views by Zou Yingjing, which spent more than 50 million yuan. The frequency of changing the house was too fast, and Zou Yan was a little surprised. He asked the customer why he had to change the house so fast?

"Because Jiang Jing has been tired," the other party replied.

The client used to start a business with his parents and entered the field of medical beauty. It took 2 years to make the first bucket of gold. This time, her request was the Laoshan List, a single villa. In the process of watching the house, the most evaluation of customers was "a little small" and "not big enough". She wanted her parents, nanny and drivers to live, and had enough space to open a party and party to accommodate the guests.

In the end, only a 800 -square -meter villa was reluctant to be satisfied. Choose it because she feels that the feng shui is good. At the foot of the mountain, there is a river flowing through the river. It is connected to the Yuehu and surrounded by the landscape.

Compared with the new Shanghai people, these high -net -worth individuals are the core customers in the luxury market. Hurun's "2021 China High -net High -net population family safety report" shows that in 2021, the number of households in Shanghai's net assets reached 255,000, second only to Beijing, surpassing Hong Kong, which was more than three times that of Shenzhen.

As for the profession, the intermediaries can see the most clearly. "Before 2012, there were more industries, such as infrastructure, mining and non -ferrous metals. After 2015, most of them were Internet people, new energy practitioners and Internet celebrities." Zou Yan said.

▲ Figure / vision in Shanghai Laoshan Golf Villa District

"Money is depreciated, it is better to buy a house"

Luxury, one carrot and one pit. There are not many new houses. If you want second -hand houses, you can only wait for someone to shoot.

Some time ago, Lao Ma became the company's "night guard". A overseas owner wants to deal with his Shanghai real estate. The house had been found to buy a buyer, but the follow -up communication took a lot of effort. The owner is very busy abroad. It can only be drawn for 10 minutes every afternoon. Corresponding to domestic time, it is already early in the morning.

The old horse rushed to a cup of strong tea every night and brushed the drama with a mobile phone outside, just to refresh the WeChat news of the owner. Several times, the owner sent a message in advance and asked, "Old horse, are you there?" As a result, the old horse fell asleep unknowingly and could not reply to the news. The communication could only push it back. But the alarm clock is useless, because the news of customers is often irregular. Earlier is 3 o'clock in the morning and 5 o'clock later. The only way is to boil. "". It took 1 week to knock on the details, how to pay for the communication for 3 weeks, and it took 1 month before and after, and finally got it. In the early morning of the day, Lao Ma was very happy, but he was also tired. He didn't have the strength to celebrate, and just wanted to sleep well.

At the same time, there are people who sell luxury homes and leave Shanghai. In June, the luxury home market had no attention. The intermediaries made a promotional language of "Cai Shaofen had just moved out and could stay directly" to advertise for a luxury mansion. It is located in Xintiandi, four rooms, three halls and four guards. The furniture and appliances are complete. Each room has floor -to -ceiling windows and all over the place.

Interestingly, it just been a year since the Cai Shaofen family came to Shanghai. Life in Shanghai, which is "good, can't be good", eventually ended with the sale of luxury homes.

Some people are selling, and more people are snapped up, the luxury market is fried. Many people are curious. After the unblocking, why is the Shanghai mansion so popular?

Lu Wenxi, chief analyst of Central Plains Real Estate, analyzed in an interview that one reason was that the owner's mentality changed. The epidemic in April and May was repeated, and some groups would improve the requirements of housing quality. The house wants to change the house, and the flat floor wants to change the villa. "The purchasing power under the backlog is released."

Lao Ma said that most people who bought luxury homes were "holding peaches and looking for apples." Just like the owner of Jiatianhui he received, there are several houses. Jiatianhui is the smallest set. He usually lives only for one or two days a week. This time, I was ready to add some money to change the larger and better house.

The common characteristics of these people are to buy a house to replace. "30 million chase 50 million, 50 million to the 100 million yuan, the ordinary flat floor changes Jiangjing, the Jiangjing house changes villas ... It is to live a larger, better, better, and symbol of status. Strong attitude. "

▲ Figure / "My First Half Life" screenshot

Another reason is to catch up with special time nodes. "Due to the epidemic, the stagnation time before the market is relatively long, and now the data will grow rapidly in a short time." Lu Wenxi said.

Zou Yan believes that after the epidemic, the risk of investing is high, but the channels are decreasing. Whether it is opening a company or a production line, there is a possibility of losing money. "Money will be depreciated. It is better to buy a house. It is the best way to enjoy it and maintain value."

In fact, the fieryness of the mansion does not only appear in Shanghai, but the nation's synchronization and echoing.

Earlier, the "Study Mansion" in Haidian District, Beijing ushered in a house selection day, attracting 2,638 contenders. Almost 4 people grabbed a house, and it was announced to be sold out at more than 1900. In less than 10 hours, all the houses were snapped up, and the turnover was nearly 12 billion yuan.

If the total price of 10 million yuan is used as the "entry threshold" of luxury homes, in the first half of 2022, Beijing had sold 3,770 luxury homes, an increase of 33%over the same period last year.

Shenzhen is the same. The well -known daylight Hyde Garden, the newly launched 239 tens of millions of houses, was selected in 6 hours, selling a set of about 1 minute and a half.

The "Xizi Apartment" next to the Lake Scenic House next to Hangzhou West Lake can go to the West Lake Scenic Area because of walking downstairs. It has always been a golden mansion. In June of this year, a house with two parking spaces, after 30 rounds, a high price of 30.958 million yuan.

This is a somewhat magical reality. When many people worry about rising rents, some people are lining up to end and sweep the cargo mansion crazy.

▲ Hangzhou West Lake Bin. Photo / Visual China

One hundred intermediaries behind

The luxury chain is running quickly, and it is hot, and the mansion agency has also made a lot of money.

Lao Ma recently chatted with his colleagues, and the topic always surrounded "how much did you sell." This does not require confidentiality. The sales industry is to stimulate each other. The performance of Lao Ma could not be able to make a order a month, but he was very satisfied. In the past year, there was a two or three orders. It was very good. He heard people say that last year's championship was only 5 orders.

After opening the order, the most direct benefit is high commission. The company where the old horse is located performed well. It has been sold for 15 sets a month, breaking the new record since opening, and the company's commission alone has received more than 20 million yuan.

When the performance is good, Zou Yan can earn six digits every month, but some colleagues with poor performance can sometimes only get a basic salary of 3,400 yuan.

"Behind the transactions of a mansion is 100 intermediaries busy and competing." Lao Ma said that this is a fierce competition.

"Why can't others see that you can't sell it?" You can? "There are a lot of knowledge here.

After more than ten years, mature intermediaries have gradually found some doors, such as "watching people to get vegetables". Customers with successful careers often care about value, "the more scarce and the better, the better." The various details and characteristics of the house were carved in the mind by the old horse and extracted at any time. The old horse can clearly explain that the price of 10 million yuan is the difference between Jiang Jing. Young customers often prefer to chase the trend. Sometimes, before Zou Yi takes the house, he will prepare some "secret weapons" -the stills of the TV series. Once, he took the customer to see Jing Ruishang River. This is the scenery of "Thirty", "My Mogley Boy" and "Warm Strings".

▲ Figure / "Thirty Deep" screenshot

Zou Yan is more like a tour guide. Before walking to a "exhibit", he said that the last paragraph was explained: this is Gu Jia's same mansion. The lobby of 9.8 meters hangs in Italy's Barovier & TOSO lamps; In the "Centennial Shanghai Beach" and the play, Mrs. Wang standing in Van Gogh's "Water Lily" at home; there are special cigar rooms, private banquet halls, and large floor -to -ceiling windows in the house. Zou Yan was holding a photo in his hand. Everywhere, while pointing, he emphasized to the customer: "Look, is you exactly the same?"

This trick seems to be a bit easy to use. During the filming of these TV series, there were still one -handed house in the community, but now it has been snatched.

The details of the house are not enough, and the intermediaries still need to be strict and detailed, and know how to establish long -term relationships. Lao Ma has contacted many bosses with business territories. The most important thing is that they cannot inquire, and sometimes they have to sign a confidentiality agreement. If you encounter a star to buy a house, the agent is generally contacted. On the day of the house, most stars present were also armed in sunglasses and masks.

Lao Ma rarely calls customers, and most of them use text messages and WeChat communication. This is a kind of details for customers. They are busy and pay attention to privacy.

The long -term contact is "as long as the customer wants to buy and sell the house, the first one will think of me." This means to deal with all the trivial work and problems. If the house is rented, he must help take care of, clean up and clean, and find a photographer to take photos; if there is a problem with the property, he must contact the legal adviser to answer carefully; The phone will act immediately and deal with it immediately. "

Now, Lao Ma is still busy. The company requires to make 150 calls to customers every day to see at least one group of houses. In the past two days, he was helping the owner to sell a house of Tomson, 432 square meters, 4 bedrooms and 4 guards. Opposite the house is the Bund. Four seasons change, the morning dusk alternate, the beauty of Huangpu River, standing on the balcony here, is at a glance.

After the photos of the new house were taken, Lao Ma sent a circle of friends and pairing copywriting: "With it, you have four seasons."

(At the request of the interviewees, the old horse, Hu Qing, the army, A Su, Zou Yan were a pseudonym in the text)

▲ Figure / "An Home" screenshot

The article is original for daily characters, and infringement must be investigated.

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