People's Bank of China, Culture and Tourism: Increase support for cultural tourism companies' debt issuance

On July 25, according to the official website of the People's Bank of China (hereinafter referred to as the "People's Bank of China), the Ministry of Culture and Tourism recently issued the" Notice on the Recovery and Development of the Cultural and Tourism Industry "(hereinafter referred to as the" Notice ") It is proposed to further expand the financing channels of cultural and tourism companies, and increase support for eligible cultural and tourism companies to issue bonds. Explore the establishment of cultural and tourism enterprise assets and product evaluation systems, and support the revitalization of culture and tourism enterprise assets.

Today, the status of the cultural and tourism industry in economic and social development is increasingly prominent, and it has ushered in new development opportunities, but facing the new situation in the new situation, the need to invest in cultivating new formats and new models. plate.

Yang Jiahui, an assistant researcher at the Investment and Financing Research Center of the China Construction Political Research Government, believes that the cultural tourism industry is a typical industry with a typical funding demand and a long return on investment. Projects that consumers need can stand in the industry. However, in the investment process, the cultural tourism industry only rely on its own surplus accumulation to meet the needs of development. Through the issuance of special bond financing, it can quickly raise funds and make up for the lack of liquidity of the cultural tourism industry.

Guan Yuqing, the founder of the Consultation Institution Circuit Company, said in an interview with the Securities Daily that the cultural tourism industry projects are now taking into account the collaboration of cultural and tourism resources, such as health tourism, rural tourism, ecological tourism, red tourism, ethnic groups The direction of style tourism has changed. These cultural tourism projects are facing problems such as slow current business and higher uncertainty in time, which makes it difficult for bank loan financing. The "Notice" proposes to further expand the financing channels of cultural tourism enterprises, which will help enterprises to reduce financing costs.

Guan Yuqing also said that the cultural tourism industry has good long -term value, and there will be stable cash flow after operation, so it is more suitable for bond financing. Through policy support, broaden the direct financing channels for cultural tourism enterprises, and optimize the structure of corporate debt capital, it has positive significance for the long -term development of enterprises.

Li Xin, manager of Beijing Huafeng International Travel Agency Co., Ltd., told a reporter from the Securities Daily that there are many light asset companies in cultural tourism companies that are relatively narrow in financing channels and are mainly financing through bank mortgage loans. The introduction of the "Notice" helps Help these companies solve financing problems.

"If you want to revitalize culture and tourism enterprise assets and drive industrial development, you need to establish a cultural tourism asset assessment system, so as to activate the potential of industrial development and make intangible assets in harmonious." Li Xin said.

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