Experts talk about the construction of the corporate culture of Shandong Province: condense consensus with culture, and use culture to stimulate the motivation

Luwang, July 25 (Reporter Fan Jinxin) In order to further consolidate ideological consensus, stimulate endogenous drives, shape characteristic brands, enhance corporate competitiveness, enhance cultural self -confidence, enhance corporate soft power construction and build a deep ideological connotation and new new ideas and new new ideas and new ideas Time Shandong's new pattern of corporate culture construction. Recently, the "Fourteenth Five-Year Plan" Development Guidance (2021-2025) "(hereinafter referred to as" Guidance Opinions ") was released. To this end, the reporter interviewed Zhu Wenqiu, a member of the Shandong Provincial Political Consultative Conference, vice chairman of the Provincial Federation of Social Organization, and executive vice chairman and secretary -general of the Provincial Social Organization Federation, and Zhu Wenqiu.

Reporter: Please introduce the relevant situation of the current corporate culture construction of our province.

Zhu Wenqiu: Corporate culture is the soul of the enterprise, the source of the power of the healthy development of the enterprise and the inexhaustible motivation. At present, enterprises in our province have thoroughly implemented the decision -making and deployment of the Provincial Party Committee and Provincial Government, adhered to the direction of the development of advanced socialism, and penetrated the core values ​​of socialism into the process of corporate culture strategy. In the construction of corporate culture, they adhere to the support of enterprises to sustain and high The goal of quality development is to meet the growing spiritual and cultural needs of corporate cadres and employees as the starting point. The achievements of cultural theory and practical results have continued to emerge, and the level of corporate culture construction has been significantly improved, maintaining the constant force, development momentum, and innovative vitality of cultural construction strategy.

In addition, enterprises in the province actively explore and practice cultural theory and practice innovation, the various work of corporate culture has been comprehensively improved, the level of corporate competitiveness has continued to improve, the spiritual appearance of corporate cadres and employees has continued to improve The good cultural atmosphere of the same direction provides a solid guarantee for the effective promotion of various work of corporate culture. By continuously improving the corporate culture system, the cultural connotation of the enterprise is richer and the carrier is more flexible. The introduction of the "Guidance" provides guidance and standards for corporate innovation development and transformation and upgrading, but also provides guidance and specifications for corporate management and business operations.

Reporter: Please talk about the writing process of "Guiding Opinions".

Zhu Wenqiu: "Guidance Opinions" has been actively participated in many enterprises, research institutions and many experts since its launch in January 2011. In order to make the "Guidance" leading and popular, the Provincial Enterprise Culture Society has organized an expert group to conduct in -depth investigations on more than 100 companies in more than 10 cities in the province to use discussions, questionnaires, online solicitation, etc. Enterprises participating in the survey include both the Central Enterprise in Lunu, the state -owned enterprises of the provincial and municipalities, as well as the specialized new SMEs and the new Internet enterprise of key private enterprises. The existing problems and the actual needs of the enterprise have laid the foundation for the compilation of the "Guidance Opinions".

Reporter: What are the most important highlights in this "Guidance"?

Zhu Wenqiu: "Guidance Opinions" is based on the actual situation of corporate culture construction in our province. From six aspects, the province's enterprises' key tasks and main tasks in the "Fourteenth Five -Year Plan" period. The first is to coordinate the promotion of the party building's leadership of corporate culture, comprehensively promote the in -depth integration of party building work and corporate culture; second, focus on promoting entrepreneurial spirit and mission, expand entrepreneurs' global vision, and enhance the sense of responsibility and mission of entrepreneurs; It is to build a new pattern of cultural construction in the new period, strengthen the spread and promotion of characteristic cultural brands, and promote the integration and transformation of excellent cultural resources; fourth, vigorously cultivate corporate culture models in the new era, drive the construction of the province's corporate culture to a new level; The group's cultural and ecological construction level is promoted to the group's cultural integration and innovation and development; sixth is to focus on strengthening the construction of corporate cultural professional teams and implementing corporate culture professional talent enhancement projects.

The "Guidance" focuses on the development of corporate cultural work. We must adhere to cultural self -confidence, enhance the soft power of the spirit; adhere to the leadership of party building, enhance organizational cohesion; adhere to inheritance and innovation, enhance cultural creativity; adhere to entrepreneurs to lead the strategic leadership; We must adhere to the development of scientific planning and enhance corporate development; we must adhere to the people -oriented to enhance the team's centripetal force. In the development goals, it focuses on the need to create a deep traditional ideological connotation, the spirit of innovation and entrepreneurship in the new era, and a new pattern of corporate culture construction and development; to create an innovative platform, the in -depth integration of party building and corporate culture, and promote brand communication; Promote the identification of the professional qualifications of corporate culture, provide talent guarantee for the development of corporate culture; to strengthen the communication and exchanges of external external, carry out friendship between corporate cultural and social organizations and enterprises, and make every effort to run the province and the national corporate culture conference.

Reporter: What are the problems in corporate culture construction?

Zhu Wenqiu: Corporate culture is a long -term project, and it is also a systematic project that combines enterprises to combine development strategies, business ideas, and ideas to unite corporate cadres and employees, enhance corporate combat effectiveness, and shape the brand's brand power. In the theory and practice of corporate culture construction in our province, there are some problems in both theoretically and practical, but there are also some problems, such as in the spirit of entrepreneurial spirit, group culture and ecology, cultural and strategic collaboration, and high -end professional training, etc. insufficient.其具体体现为：部分企业文化建设体系不全、目标愿景与价值理念模糊、文化建设急功近利、评价体系不完善、高水平专业人才匮乏、文化创新动力不足、文化特色不突出、品牌影响力不强、 The cultural carrier is not abundant, and the cultural governance phenomenon of "family -style" and "one words" exists to varying degrees, especially the corporate culture, sloganization, formalization, and culturalization. These issues seriously restrict the development of enterprises and reduce the pace of cohesion, innovation and high -quality development. Reporter: What are the development opportunities and challenges in the current corporate culture construction?

Zhu Wenqiu: In the context of entering the new stage of development, implementing the concept of new development, and building a new development pattern, during the "Fourteenth Five -Year Plan" period, how to improve the entrepreneurial spirit and innovation awareness of entrepreneurs in the province, seize the opportunity of industrial upgrading, and use culture to culture Management promotes enterprises to participate in higher -level global industrial competition.

Enterprises should seize opportunities in development. I think that corporate culture must seize the following points: First, to seize the "cultural self -confidence" to stimulate corporate culture innovation motivation. The second is to seize the strategy of a strong cultural province to create a better cultural and innovative atmosphere. The third is to seize the rich connotation of entrepreneurs in the new era. The fourth is to seize the diversified innovation of industrial changes to promote the corporate culture.

However, the construction of corporate culture is facing challenges. I think it is mainly reflected in the following points: First, ideological understanding needs to be improved, entrepreneurs need to understand the importance of corporate culture work from the corporate strategy, and organically unify the cultural strategy and development strategy. Guide the continuous development of enterprises. The second is that the organizational guarantee system needs to be strengthened. The construction of corporate culture is a long -term and systematic project. Strong organizational guarantee is the prerequisite and foundation for the efficient development of corporate culture. Professional talents are scarce, the training and evaluation mechanisms are not complete, the promotion channels for professional talents are not smooth, the responsibilities are not implemented, and the system is not perfect. These seriously affect the efficient landing of corporate cultural concepts within the enterprise. Third, the group's main sub -cultural construction challenge is large. The main culture of the group is strategic, dominant, integrated, and tolerant. It is a common culture based on the individual culture of each branch (child) company. Asian culture is an effective embodiment, extension and refinement of the group's main culture, and is an important part of corporate culture. The main culture should guide the personalized and characteristic development of subcultures. Realize the cultural development of "deep", "branches" and "Ye Mao". Fourth, the task of innovation in corporate culture is arduous. Integration innovation is not a raw and hard set, simply "replication", and forming in form. Cultural integration must run through the entire process of corporate party organization construction, corporate strategic planning, business management, and brand shaping.

Reporter: In recent years, what are the work of the Provincial Corporate Culture Society in promoting the construction of corporate culture?

Zhu Wenqiu: Over the years, the Provincial Enterprise Culture Society has actively guided enterprises to strengthen the construction of the party and strengthen the position of party organizations in the development of the enterprise; continue to promote enterprises with the support of the core values ​​of socialism, build a complete and clear corporate culture system; Socialist culture with Chinese characteristics and corporate culture are grafted, promote the deep integration of Chinese excellent traditional culture, red culture, party building culture, advanced socialist culture and corporate culture, and strive to create unique and charm corporate culture brands; continuously promote entrepreneurial spirit and innovation Consciousness, promote cultural practice and value creation, so as to gather the centripetal force, cohesion, and creativity of corporate cadres and employees, and actively make greater contributions to promoting a strong cultural country, strong cultural provinces, and strong cultural enterprises in the new era.

The Provincial Enterprise Culture Society has organized and carried out relevant corporate culture research, discussions and exchanges, learning training and corporate culture, corporate party building, corporate brand consulting, diagnosis, and promotion. It contributes wisdom to promoting the construction of corporate culture throughout the province through guidance, cultivation, and promotion. In addition, we have continuously organized enterprises to "go global" to learn and communicate, organize corporate cultural exchanges and cultural innovation practical activities in more than 20 countries and regions, and organize enterprises in our province to carry out corporate cultural learning outside the province. In order to enhance the achievements of corporate culture theory, a large number of corporate cultural theory innovation achievements such as "Power of Culture" and "Cases of Corporate Culture" have been written, and many corporate culture models have been established. In order to expand horizontal exchanges, it has formed a development alliance with more than 40 provinces (cities) corporate culture communities across the country, and has formed more than 200 domestic and foreign expert think tanks.

Reporter: How to promote the implementation after the "Guidance Opinions"?

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