"Adoption of a cow" empty shell joint gift box

In the written reply to the media, "adopting a cow" stated that most of the lack of blind boxes were caused by the negligence and leakage of the packaging staff when they went out of the warehouse.

Text ｜ Li Jia

Edit ｜ Dazhi

Ask a question first:

For a blind box, will anyone buy two boxes of milk?

The answer is: Yes!

After the online celebrity milk brand "adopting a cow" and "looking for unicorn" Rico Morning Dream Township launched a joint gift box, many consumers purchased the joint gift box through an order through the e -commerce platform.

However, some consumers found that he continued to dismantle two boxes of milk, but none of them. There was only one "empty shell" left by the hand -made position.

At the same time, consumers have questioned that "adopting a cow" borrowing a blind box hand to do hunger marketing, like "KFC's nominal bubble Mate", causing waste.

"No hand in the gift box"

Wang Xuan is a heavy hand -made enthusiast, and many cabinets in the family are filled with all kinds of hands.

Recently, the milk brand "adopted a cow" and "looking for unicorn" Rico Morning Dream Township launched a joint gift box, which also allowed tide enthusiasts like Wang Xing to scramble to buy milk.

"RICO is" looking for unicorn "an influential IP. Propaganda shows that the price of this joint gift box is 99 yuan/set, 2 bottles of flavored yogurt in the gift box, 1 limited yogurt bowl, morning color color color, morning color color Dream Rico has 1 hand, so everyone goes to place an order. "Wang Xuan said. However, after buying a joint gift box, she found that the Rico hand in the gift box was missing. The original position was empty, making her feel deceived.

▲ Two box of empty blind box gift boxes of "Adoption of Cattle"

Wang Xuan said that there are many consumers who purchase joint gift boxes on the Internet that this situation involves many consumers. "Some consumers feedback the situation to the customer service staff of Tmall flagship stores, hoping to replenish it as soon as possible. Another consumer has repeatedly complained through Zheli (Zhejiang Government Service Platform) and finally got the reissue. The customer service even told him that more than 500 consumers were not in the gift box. "

"Customer service push the skin"

Public information shows that "adopting a cow" was established in 2016. With the "raising cattle for users" concept marketing and brand stories, it has become a new "Internet celebrity" in the domestic milk market. Recently, it has submitted a prospectus to the Shanghai Stock Exchange Essence

On the black cat complaints and other platforms, in addition to the gift boxes received, some consumers have reported that the hand -made hands are defective and cannot be replaced normally. After receiving the gift box, a consumer found that there were flaws on the front back of the hand, and the customer service staff said that the product was available for omni -channel quantitative sale. After the grabbing, there was no excess inventory to exchange.

Some consumers believe that adopting a cow and the well -known blind box IP to launch a joint gift box, which not only eats the traffic dividend of e -commerce promotion, but also breaks the market marketing to expand its popularity to attract consumers to grab this quantitative time In the end, the product is not right, it is completely ignoring laws and regulations.

Searching on social platforms such as Xiaohongshu found that there were also many consumers who bought joint gift boxes to vomit. The problem was mainly in the gift box, severe damage to hand boxes, and quality problems.

"Consider the mistakes of the staff"

Regarding consumers, "adopting a cow" stated in a written reply to the media that most of the lack of blind boxes were caused by the negligence and leakage of the packaging staff when they were out of the warehouse.

The following is a lack of response to the "adoption of a cow" compiled according to public reports, which proves that its problem does exist.

Adopt a cow to reply to the media:

After the gift box was released, we noticed that a few consumers had encountered the lack of blind boxes (hand), and processed as soon as possible to get in touch with relevant consumers. After verification Essence After investigation, there is a significant difference in weight in the gift box and the lack of blind boxes. Most of the blind box lacks the negligence and leakage of the packaging staff when they leave the warehouse. In this regard, we have the main responsibility. While verifying the situation and replenishing products, we have repeatedly expressed apologies to consumers.

Due to the particularity of the blind box products, there are fewer inventory itself, and we have discovered some of the behavior of price increase speculation on the third -party platform. In order to protect consumers, we all made more rigorous verification when replenishing. In addition, a small part of the situation is that the transport box is squeezed during the logistics process, or the parcels during the loading and unloading process are caused by violent transportation caused by the abundant of the blind box. Regarding the situation of this part of the parcel or being blocked by the second time, we also completed the priority reissue after verification, and then held accountable to the logistics party. "Black errors and problems with staff mistakes and logistics is a way to shirk responsibility. In addition, I have not seen a cow in any official channel to apologize." Wang Xuan said.

"Hunger marketing is not desirable"

Food companies jointly play blind boxes are not the first problem.

Earlier, Bubble Mart launched a blind box package with KFC catering brand. If you want to collect the entire doll, you need to buy at least 6 KFC packages. At the same time, I also played the means of hungry marketing. In order to collect the entire set, some people buy a hundred packages at high prices, and even "eat" services, hire people to buy a package for meals, and get blind boxes. Food is discarded directly. It caused controversy with the majority of netizens.

At the beginning of 2022, the China Consumers Association named KFC and Bubble Mart, saying that it used quantitative blind box sales to cause irrational consumption. On January 14th, Shanghai was a "blind box" operating regulation, including the price of a single blind box for not exceeding 200 yuan, and it was not allowed to sell blind boxes to minors under the age of 8.

The China Consumers Association believes that buying on demand is the characteristics of such products. Usually consumers do not buy it excessively, and the sales of quantitative blind boxes are caused by "hunger marketing". Boxes are impulsive and caused unnecessary food waste due to oversupply.

Wang Xuan believes that the practice of adopting a cow is actually exactly the same as that of KFC's nominal bubble Mate, using hand -made as a sales method to attract consumers to buy a joint gift box.

"At least, do you have to have the promised blind box hand? Nothing, what's going on with a shell?"

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