One yuan "Wake -up · Lion" opens the "out of circle" password of the drama culture?Industry insiders: Take a new media express car to "move" the drama ｜ Cultural Observation

Cover news reporter Xun Chao

On the evening of July 21, the dance drama "Awakening Lion", which was founded by the Guangzhou Song and Dance Theater, performed in the Sichuan Grand Theater's empty field and brought a special cloud performance to the audience. The attention of the number of people likes 1.4 million netizens, and more than 53,800 reposts and comments. No one expected that this temporary decision was changed to the "1 yuan performance" online, becoming a hot cultural event in Sichuan, Guangdong, and even the country, and it has become a phenomenon that the domestic drama circle and even the cultural circle cannot be ignored.

In the past few days, many concerts, dramas, and stage performances have also relayed. For example, on July 22, the famous conductor Zhu Qiyuan and the Chengdu Symphony Orchestra staged the 2022 music season concert "Romantic and Classical". The audience only needed to pay 1 yuan Hui people's line to perform votes, and they could feel classical romance through HD live broadcast; July On the 27th, the drama "The City on the Sands River" produced by the Sichuan People's Art Theater will also be performed through the 1 yuan Huimin Line to promote the "three -line spirit".

In fact, "Awakening Lion" is a "old" repertoire with more than 180 performances, and online performances are not fresh. So, why did the "old project"+"old form" collide with a new spark in Chengdu and become a hot cultural event? In this regard, cover journalists interviewed many people in the performance industry.

Dance drama "Wake -up · Lion" map of Guangzhou Song and Dance Theater

Era of mind

Be "the theater of the people"

"This should start with a feeling." Liu Chuan, the person in charge of the Sichuan Grand Theater, said in an interview with the cover journalist. In the three years it has gone through, you will interpret the cultural feelings of a theater that is hidden behind time. "

Three years ago (2019), the newly -built trial -of -the -art hall "take over" the audience has brought many excellent repertoires: the spy war dance drama "The Radio Waves Never Passing", the original opera "Tu Lun Dot", and A large number of high -quality high -quality repertoires such as "Mother of Paris", "Chicago", "Schrafa's Snow Show", "White Night Walk" and "Du Fu" adds a strong stroke to the internationalization of the Sichuan performing arts industry.

Coupled with the colorful cultural activities such as the "Drama Meitianfu" excellent drama exhibition season, Chengdu Drama Festival, and New Year's Eve concerts, it also allows the Sichuan Grand Theater to have a mass foundation, drama fan circle, and resource accumulation. "It has always been hone the 'book' that will appear in the surprising" wonderful hand "in" Wake -up Lion ". The quality masterpiece is introduced into the theater, and the cultural and artistic content is regarded as the core value. The activity brought into the whole city is a matter of water, and it is also our mission and feelings. "

Dance drama "Wake -up · Lion" map of Guangzhou Song and Dance Theater

1 yuan live broadcast

Cultivate audience viewing habits

Since December last year, the Chengdu City Concert Hall has launched a large number of "1 yuan live broadcast" performance. Xin Zongzheng, a staff member of the Chengdu Urban Concert Hall, told the cover reporter: "So far, we have held more than 20 online concerts, and the number of online viewers has reached more than one million."

Speaking of the reason for the start of "Live broadcast in January", Xin Zongzheng mainly talked about: "First, we want to gradually build the online concert hall and digital concert hall of the Chengdu City Concert Hall, so that the people will not leave the house. Below, we can feel the wonderful performances from various places; the second is the impact of the epidemic. Many viewers cannot enter the concert hall. If we adopt online public welfare to benefit the people, we can break through the restrictions on the theater seats, break the distance from the distance, save the audience’s audience’s where the audience Time and economic costs. At the same time, we also hold the idea of ​​cultivating the audience market and gradually change everyone's viewing habits. "

Although the live broadcast only costs 1 yuan fare, there are not many online performance audiences in the urban concert hall. "At the beginning of the beginning, everyone's cognition and acceptance were not high, and the number of online people was very small. The fare of 1 yuan would definitely not be able to keep our cost. Some high -level performances have always insisted on doing public welfare performances. You have to let everyone accept it slowly, let more people know, better spread, spread out, and change their consumption habits. "After half a year The "1 yuan live broadcast" concert in the city concert hall has reached more than 200,000.

The drama "The City on the Sands River" picture according to the Sichuan People's Art Theater

Turn on the line

"Literary works should increase the influence of communication"

On July 27, the drama "The City on the Golden Shajiang River" produced by the Sichuan People's Art Theater will also perform on the 1 yuan Hui people line. Luo Hongliang, dean of the Sichuan People's Art Theater, bluntly said: "The drama is stage art, and the charm of stage art still has to enter the theater to feel it in all directions. Using online live broadcast is a way to take it in the situation of the epidemic. I think that literary and artistic works should improve its communication and influence. Even if there is no epidemic factors in the future, as a college, we should face up to it, observe it positively, and certify and study online publicity. "

Luo Hongliang said frankly that the online performance of "Wake -up Lion" was very successful. "People do well, and we are not following the trend. The online live broadcast of" The City on the Golden Shajiang "has been planned since the Spring Festival this year. We are not just a simple live broadcast, but we will add interaction with online audiences in the live broadcast. For example, people who spend a dollar watch the performance can participate in the lottery and have the opportunity to draw special products related to Panzhihua, cultural and creative products, etc. . "The" Yunshangchuan Opera "column of Sichuan Theater in Sichuan Province also allows everyone to enjoy traditional opera performances online through free live broadcast. Chen Zhilin, chairman of the Sichuan Provincial Federation of Literary and Art Federation, Dean of Sichuan Theater in Sichuan Province, and famous Sichuan opera performance artist: "Cloud performances have given me a lot of thoughts. I don't think we have to do offline, but online performances are also a superposition of tradition and modernity. The audience can also have a more real and direct understanding and recognition of traditional culture, which is very good for the inheritance and communication of opera. "Chen Zhilin hopes to inherit And carry forward traditional culture, guide more young people to pay attention to the national essence and understand the country.

Scientific and technological empowerment

"Make the nuclear fissure of art a possibility"

While bringing good plays to the audience, Liu Chuan hopes to make the Sichuan Grand Theater into a literary "Dream Factory". "In recent years, from the broadcast of" National Treasure "to the circle of" Zhu Xi "and" Only Green and Green ", the people's eager expectations for spiritual and cultural life have also prompted us to cross -border cooperation with more open thinking. Continuously explore the effective way to make the drama 'live'. "Then he shared three experiences:

The first is to deeply dig the connotation, let the drama "tide", and find the combination of drama culture and modern life. "Everyone can feel the sense of surprise of discovering drama, a sense of substitution and satisfaction, and activates the curiosity of young people, to ask for knowledge and excitement, and find the most emotional convention in society." Second, innovation and expression Let the drama "live". Taking the drama as the media, creating the IP of the Bashu Wen brigade, so that the art of drama is incorporated into the "public" from the "niche". Through the drama shows, forums, exhibitions and other forms, it breaks through the restrictions of traditional theater space. In a broader city market, Promote drama culture.

The third point is the empowerment of science and technology to make the drama "move". "Since the epidemic, the theater performances have been frequently -canceled and delayed challenges. Only new technologies can provide development space for multiple scenarios, allowing cultural products to spread at a faster speed and stronger intensity, causing the public 'onlookers'. The Sichuan Grand Theater took the new media express, so that the articles of art continuously fermented with the magnification of the "Internet+', making the nuclear fissure of art a possibility." Liu said.

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