Promote the issuance of 500,000 "food coupons" of Jinhua Lanxi, the consumer market

In response to the summer consumption action of "Happy Summer Zhejiang" in our province, on the evening of July 23, the award ceremony of the Lanxi Tu cuisine selection activity was held in Baolong Plaza, and 500,000 yuan of food consumer coupons also distributed to the public simultaneously.

It is reported that the selection of Lanxi Tu cuisine was co -organized by the Lanxi Food Development Center and Ping An Bank Lanxi Sub -branch. 27 catering merchants brought 79 exquisite earthen vegetables to participate in the selection. After comparison of taste, craftsmanship, creativity, inheritance, and promotional value, and combined with the statistics of the sales index of Ping An Bank, the 36 most local flavored Lanxi native vegetables were finally selected.

"We will guide the consumer of the city's civilian stores by issuing consumer vouchers." Wu Ke, secretary and director of the Party Group and Director of the Lanxi Food Development Center, said that due to the affected by the epidemic, the traffic of major shopping malls and commercial streets has declined significantly. After the activity was launched, the Municipal Food Development Center and Ping An Bank and Postal Savings Bank issued 500,000 yuan in food consumption coupons. In addition to improving the hot summer consumption popularity, they also focused on restoring their popularity and boosting market confidence.

In addition, in order to enhance the effect of consumer coupons, the digital renminbi punching activity of Food Street, Sanjiang Road, Lanxi has also opened. Citizens can spend 19 restaurants on the food street through RMB digital wallets and enjoy "full 11 minus 10", "over 50 minus 25 minus 25 minus 25 minus 25 minus 25 minus 25 "Wait for discounts.

"In the next step, in addition to increasing the issuance of consumer vouchers, we will also adopt a variety of forms to increase the consumption vouchers' verification rate, such as holding national punch -in activities, cooperation with large platforms, and increasing the distribution channels." Wu Ke said.

Since the epidemic occurred, Lanxi has actively taken measures to help the catering enterprises crossing difficulties. In addition to the issuance of consumer coupons for merchant consumption drainage, in June this year, Lanxi also issued 980,000 yuan subsidy funds to restricted dining companies to effectively reduce the burden on market entities and promote stable and healthy operations. (Voice of Zhejiang reporter Lan Liudan correspondent Jiang Yuxin report)

- END -