Planting vegetables in Lujiazui to feed chicken!14,000 yuan to claim 1.44 square meters. Does anyone pay for it?

Planting vegetables in Lujiazui to feed chickens as farmers

Have you ever thought about this life?

After 80s, Mr. Wang worked in Lujiazui Financial Area

At the weekend or leisure time

He will go to the company near the company

Not overtime, but planting vegetables to feed chicken

In the two -story community space located in Lujiazui Binjiang Residential District -SUNIT Shiji Tower platform, there is a "field" of Mr. Wang in large and small implant boxes. "Although the area is not large, it is only 1 square meter, but calm down to serve plant flowers and plants. When you are tired, take a break, which can relieve the pressure surrounded by concrete jungles."

The CBD in the skyscraper can also find the pastoral experience, which is another magical scene in Shanghai. In recent years, "roof planting vegetables" in large population density is gradually emerging. Commercial industries, schools, parking lots, etc., can become the creative space of "idyllic transformers". At present, the "roof farm" in Shanghai is rare, and the farmers are even more small, and they are still in the initial stage of development.

As a new thing

Is it difficult to build?

Is there any room for promotion in the future?

Native

The reporter and Sunit Shiji "roof farm" owner

——Shaya agriculture

(MyFarm China, hereinafter referred to as "MyFarm")

Team talked

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14,000 yuan can be claimed 1.44 square meters

Shanghai becomes the first stop

On the hot day, the farmer Wang Wei and colleagues were watering the crops in the planting box. Recently, the high temperature days in Shanghai have soared to 40 ° C. The work of watering alone will be busy for a whole day.

Earlier, the roof with an area of ​​1,800 square meters of Sunit was only used as a landscape, and no one would visit. The transformation of the team's hand was changed here, becoming a shared space carrying the ideal of urban people's farming, and the popularity gradually gathered.

On the walls on both sides of the door, large and small gardening tools are placed, which clearly uses the purpose of this venue. Hundreds of implant boxes with small area are distributed everywhere. There are various organic planting fruits and vegetables growing in the matrix soil. Pianzi 隐, faint aroma mint rosemary, lively sunflower ...

On the walls on both sides of the door, large and small gardening tools are placed

In some planting boxes, the exclusive rural cards with names are inserted, showing that it has been "claimed". "We provide 1.2 meters multiplication with 1.2 meters and 1.2 meters multiplication of two models of planting boxes with 0.6 meters. The annual costs are 14,000 yuan and 9600 yuan." Wang Wei introduced that the "farmer" who claimed the land can be based on the planting plan according to the planting plan. Select seedlings and come to take care of at any time during the farm business. The farm will provide organic planting guidance, organize free gardening courses and activities, and will also give vegetables in public areas to members.

Crops adopted by members

Such a business model is like the offline version of the happy farm. MYFARM has established 110 shared farms overseas for more than ten years. This Shanghai shop is their first roof farm project in China.

"Self -producing and self -consuming is our original vocabulary, and it has always been a business philosophy, that is, advocating the agricultural products grown by urban people to consume themselves. While close to nature and feel the fun and difficulty of planting vegetables, deepen the food and life. Understand. "Deng Lihong, general manager of MyFarm China, told reporters that such projects are more suitable for landing in cities with a high level of cognitive and consumption. Compared with the northern cities, the climate in the south is more suitable. Considering various factors, Shanghai becomes the first stop.

Different from the traditional planting method, in the sharing mode, the farm exchange and cooperation based on equal relationships with farmers and cooperates to participate in the production of crops. "Generally speaking, sowing in Spring in March, the farm will give farmers a reference for the annual planting of farmers in January and February. It is recommended that they are suitable for planting fruits and vegetables, and then adjust them in conjunction with their wishes and preferences." The old man still remembers, "She is a northerner, I hope we plant girls. We have not been in contact with this breed, but we still decide to try it and study how to plant together. You see, now the fruit has been produced."

The girl of the old race has ended the fruit

There are more than 60 planting boxes available for rent

Compared with the aging color of traditional agriculture, the operator of the "roof farm" can be described as full of vitality and diverse discipline backgrounds. There are both gardening and language and news communication. With their ideals, they hope to provide a variety of planting categories and agricultural experiences on the limited roof farm. The reality is often unsatisfactory, and some adjustments and subtractions need to be made. For example, considering the years of building, conservative calculations are carried out in load -bearing, and the number of planting boxes is not set; high temperature and typhoon days have limited the selection of plant categories, and some tall plants and high -temperature vegetables have to be abandoned.

Because the farm is organically planted, pesticides and fertilizers are not applied, and there is no greenhouse, and the risk is relatively weak, so it still cannot get rid of the attributes of "eating by the sky". Looking at the lively and growing crops on the platform, it is difficult to imagine that the MyFarm farm, which has been opened for less than a year, has experienced two ups and downs.

The first time was last year, the vegetables of the Cross Flower were almost covered by the bugs. Earlier, although the team was prepared in the prevention and treatment of pests in diseases and insects, she did not expect that because the roof was surrounded by tall and lush trees around the roof, the Cross Flower's dishes can easily lead to pathogenic pests. In the absence of medicine, artificial insects failed to save the crisis.

Another time was that during the epidemic, the farm became chaotic due to unmanned care. After the operation was resumed on June 1, the team took two weeks to re -regulate. "You see these ornamental chickens in the cage. Originally we were worried that they would not take care of them for more than two months, and they would not be able to support it. Unexpectedly, they all survived by the feed sprinkled on the ground." Wang Wei was somewhat emotional.

When the foreign roof farm model was copied to China, the team has undergone localized transformation. For example, to break the model of pure agricultural experience, in addition to planting modules, more venues are used to entertain and entertain, adding hardware facilities such as animal feeding, children's amusement, camping barbecue. "Metropolitan farmers can hold a party on the farm or invite three or five friends to gather in the farm. This is also what we want to give, a space of relaxing the body and mind in a busy city life, and re -obtaining 'perception'."

However, the difference between consumers still makes them "unexpected". "Our members are mainly foreigners or citizens who have experienced overseas life. Most domestic people are still familiar with the" self -production and self -consuming "model. There are more than 20 quantities, and there is a lot of room for expansion. "

In Japan, MyFarm completely handed the agricultural operation to members, and the farm only conducted technical guidance or helped water. Domestically, new demands -custody services have been given. "Even if it is built inside the community, community members will not come once a week, and there are many times a month." Here, most agricultural activities are completed by team members. The growth status of the crops and the harvest nodes inform the members in a timely manner. Deng Lihong was impressed by a mother. "She accompanied her children, cleaned up the residue in winter, reinstated soil and then fertilized and sowed. It was almost an hour, which was long in our time. And many parents were playing with them. They looked at them beside him. , Tightly interactive types are relatively small. "

Be a "Li Ziyi" in the city?

If the previous agriculture is a production product, then the land itself has become a product itself.

In Deng Lihong's view, the market space of "planting" products is still very large. In the metropolis such as Shanghai, the greening of the roof is gradually becoming a trend. The roof farm is one of the more added supplements. At the same time, consumption upgrades have brought about changes in lifestyle -more and more white -collar workers are eager to seek a poetic countryside in the noise and experience the "Li Ziyi" in the city once.

For the new thing of the roof farm, it is far from enough. Maintaining "vitality" is the key to considering the operator. There is a long return cycle of agricultural planting, which seems to have conflicts with the fast -paced and high costs of the natural metropolis. Although MyFarm is based on farmers, it is not limited to this. The current income channels include planting membership fees, lease fees for event venues, and selling agricultural and sideline products such as organic vegetables and rice from cooperative bases.

Hold outdoor activities to meet the social needs of residents

Perhaps it is related to the field of farming. Whether it is the landing scale of the first project or the choice of the partner, the Chinese -Japanese operators in MyFarm have the caution and patience of farmers. In the Shanghai roof farm, MyFarm is a medium -sized scale. The initial transformation and operation and maintenance costs can be controlled, which is easy to explore the urban agricultural model that is more in line with Chinese consumer habits.

The consumer format with a long return cycle, the roof farm will be more "picky" when selecting property holders. MyFarm chooses to land in a self -holding commercial body in a community in Shimao. One of the reasons is that the developer recognizes such an urban agricultural concept and gives a cooperation plan for revenue to replace the rent. "At the beginning of the project, our economic calculation goal was to reach the balance of payments in three years." Despite the affected by the epidemic, Deng Lihong still had confidence in the realization of this goal.

In addition to "surviving", the team is more eager to attract more people to pay attention to agriculture and love agriculture.In the planning of the operator, although this step is long, it is not possible. For example, the experience of experiencing planting and entertainment in the roof farm is promoted to promote the grafting of ideals and profitability."It can be on the roof, or the ground, community, shopping malls, and office buildings. Through experiential agriculture, tell the story of agricultural products, transform the seemingly boring knowledge into an interesting expression, refresh the 'background color' of agriculture '', Absorb more 'new farmers' to devote themselves to this. "The original manuscript of Jiefang Daily · Shangguan News, reprinting without permission

Author: Shu Han Qi Yingyu

WeChat editor: Antong

School counterpart: Ta Ni

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