The last limited women's group, ushered in their open ending

The mood of hard sugar girl 303 comes earlier than the limited group of the previous two generations.

In the official VLOG, Liu Shining, who recorded the 2022 New Year's Eve Party, cried on the stage. "The last New Year's Eve ... The last year." Although the members were joking, "Following the effort next year we strive for a disk!" Talia, the brokerage director of the hard sugar girl 303, remembers that in that team The restaurants who have been crossing two years together, and other members are also wiping tears, causing the staff who have been with them for two years.

There are not many opportunities to meet with the audience offline, maybe the reason for their emotions so fast. The same is true of the formal farewell concert. The process has not been more than half. Seven people sang the song "This is what I always wanted to say to you" during the game.

From the group to graduation, the hard sugar girl 303 was not able to open tens of thousands of people in the six months of debut like the brothers and sisters. The farewell concert this time is also their first official concert.

Captain Hillinna Yi Gao talked about many thoughts on the first concert: "Nene has thought of being able to open by the sea, Zhao Yue said she wants to perform a fire ring. There are all kinds of ideas, and because of various reasons, there are no reasons. It can be achieved, so this concert is so precious. "

"So our theme is‘ do n’t be afraid, will come in the future ’, and when the Rocket girl we write, we wrote‘ meet, goodbye ’.” Talia said to poisonous eyes. "Don't be afraid, will come in the future" also like hard sugar to cheer yourself, regret and pretend to be in your heart, accept yourself, "do the present, will come in the future."

Looking back at the "Creation Camp 2020" two years ago, it was a breakthrough attempt to go to the turning point: the expansion of the casting scope and the major adjustment of the competition system. This indirectly affects the final result: Finally, it becomes 7 people with 303 hard sugar girls. Only Zhao Yue, Zheng Naixin, and Liu Dinging have experienced relevant women's group experience, but it does not mean that this group does not have the ability to sing and jump--

C, Hillin Nayi, earlier in "The Voice of China", standing out with his singing skills. He is a singer who has released albums. He is currently studying at the Berkeley Conservatory of Music; ; Chen Zhuoxuan has participated in the hot drama "Chen Qing Ling" and other music reality shows such as "Super Girl" and "The Voice of Dreams"; Zhang Yifan starred in the young dancer competition show "Dance Storm".

It is such a group of "non -typical players" to make a period for a stage of the internal entertainment group. In the past two years of their journey, the leading and collision of the first two generations have taken a path for them, and their exploration process in the past two years also laid the foundation for the operation of the next generation.

Inner Entertainment's last limited women's group graduated. But the group exploring the road is still continuing.

"who are we"

What is the temperament of the Three Generations? What is the story to be presented to users? In 2020, when the competition arrived in the middle, the planning team had begun to think about this problem.

In the third year, the market environment facing the women's group has changed significantly. The concept of "group" is widely used by the market and users. Everyone has basic awareness of the "group": the concept of "XXX responsibility" is often used in variety shows. "The show for many years of the debut for many years has been in the show for many seasons. Many practitioners have told poisonous eyes that domestic audiences' acceptance of the stage of singing and jumping is getting higher and higher.

Not only the audience and the market are changing, the appearance of the "reserve" of the women's groups is also very different.

In order to create freshness in the third year, as early as the casting stage, the program team made the scope more widely. There are members who have trained in overseas brokerage companies for many years, as well as artists who have signed the company with actors or SOLO singers; both There are special students who have studied vocal or dance since childhood, students who have no cognition for women's groups, have only studied classical percussion, and even international security counter -terrorism majors are studying graduate students.

The scope is not limited to traditional singing and jumping trainees, which has changed the temperament of the overall program. The relevant person in charge of the show once recalled that in the first season of 2018, the practitioners behind the scenes of the women's group, including women's group members and trainers, really felt the confusion of the industry at the bottom of the industry, as well as a strong sense of survival crisis. Essence In the third year, on the one hand, professional literacy has improved compared to the previous, and on the other hand, everyone is very confident. "Everyone feels that they are coming to group."

Based on this, "Creation Camp 2020" has made great adjustments in the initial competition system. The first is that the number of members has been adjusted from 11 to 7 for the first time, and the second is to cancel the ABCDF class. In the case of the first two adjustments, the competition of members will be exacerbated, and the program team will divide the initial rating into two stages of personal Battle and team Battle, emphasizing the importance of team operations. According to the program producer observation, this new game system that constantly emphasizes Battle has indeed activated the live recording status.

Announce the new competition system on the spot

The expansion of the scope of the casting and the adjustment of the competition system allows the seven people in the final group to have the same temperament and audience with the same two generations--

Most members who have no group experience, most of the VOCAL responsibilities. The first issue of Battle has made "Like You" successfully out of the circle, and attracted a group of audiences who prefer lyrical and value VOCAL strength. They are different from the general group audience. Talia introduced that compared to the other three groups, the supporters of the hard sugar girl 303 are more than 20 years old, and the proportion of men and women is relatively balanced. Ni Yi, a senior planning director of the Music Center, also felt that most of the experience of 303 seven people in hard sugar girls was relatively smooth and simple. few."

After observing the overall appearance of the students in 2020, during the close finals, the planning team refined the positioning of "Hard Sugar Girl 303". Ni Yi explained: "Hard candy itself represents a sweet, cute, and vitality, and the appearance of members close to the group is generally sweet, and at the same time, there is a unremitting power that belongs to this age. , The spiritual value of unconvinced losses. "

Later, these traits were summarized into a sentence: "Hard but not bars, sweet but not greasy."

The positioning is refined. The next thing to think about is how to convey "who we are" through the first album and clothing, choreography, and group comprehensive planning.

The first two generations, as the first -generation women's group and men's group, have different naming ideas. "Rockets rise to the sky", "the sun rises", it sounds slightly in the middle, but it is loud, just in line with the image of the teenager regardless of the dream. But at the hard sugar girl 303, wow and Tencent have mastered the evolutionary methodology in the iteration of the limited group. Compared to the second second, the planning team wants to emphasize the contrast between the sweet candy paper package.

"Unexpected contrast" may be the "hard sugar law" in the first album "The Law of Hard Sugar".

"PLMM" looks like "beautiful beautiful eyebrows" ancient network replacement. Everyone may think that this is a vitality song with Mars text, but in fact this is the abbreviation of English "Please Love Me more". It is a soft lyric song, and the girl can also have a dreamy first love in fantasy. There are two versions of the dance version and band lyrical version of "Super A Warning in front." On the one hand, there are strong "hardness", and on the other hand, with some sexy "sugar".

Two versions of "Ahead of the Super A"

The album cover of "The Law of Hard Sugar" is a candy paper that looks folded many times. Sugar paper is not only the code of hard sugar girl 303 supporters, but also like a declaration: the flat candy packaging seems to be flat and unpretentious, but after being folded, a few lights are overlapped to produce refraction. Different and rich colors can be seen in different angles at different angles. Essence

"Little White in the Workplace" Growth Book

On August 11, 2020, 36 days after the group group was completed, the press conference was officially held.

At the press conference, Ma Yanzhang, vice president of Tencent Video, described "Creation Camp 2020" as a large job fair. For the hard sugar girl 303, they only got the offer to the larger stage. In the past two years, the group operation period is the growth process of these girls from workplace to mature artists.

The direct manifestation of "Xiaobai in the workplace" is that this group of girls who lack the experience of trainers' experience in groups are not as perfect as the first two generations, and they are not so adapted to singing and jumping singers. Guo Tingzhang, director and artist dance director of the Tianwu IDG stage, revealed to the poisonous eyes that the hard sugar girl 303 learned the debut song "BONBON GIRLS" for 11 days. 5 days like this. "

The way the team chooses to make the "small white in the workplace" grow rapidly is to arrange group schedule densely in the first half of the year, allowing them to quickly adapt to the identity of the women's group. "The launch of the hard sugar girl 303 was the earliest in the creation group. In fact, I wanted to give positioning quickly." Talia said to poisonous eyes. "We", "Let them feel the stage and appearance of the group, and secondly, we can also see the brothers and sisters of the family members as model and representatives on the stage."

After the press conference, it was a series of intensive group strokes and the shooting of the small group "BON-US". Lucas, a comprehensive group of hard sugar girl 303 small group, found that the hard sugar girl 303 may be due to the small number of people. The initial state is not the same as other limited groups. The mode of getting along is relatively "polite" and "restrained". "But in the first group comprehensive, the sugar girls are already very open. The mode of getting along is the daily life of mutual love."

The lively daily life in the group

Each stage of the first album press conference is also precious training for "small white". In the influence of the epidemic, they have relatively few offline performance opportunities, but they will take the initiative to ask for "full wheat." "It is inevitable that there will be a broken sound, but the opinions of the seven people are uniform, and they will not be afraid because of the broken sound. I dare not open it next time. We often tell the members not to be afraid of flaws. This is true. of."

The label that the brokerage team wants to strengthen in the first year is a female group image of "doing business" in the workplace. The busy group itinerary and the "full wheat" fighting is a concrete manifestation of "career". Under such a demand, the variety show "Sister Sisters and Sisters' Martial Arts", which is resident in the 3303 of the hard sugar girl, followed the business reality show route. Creation revenue. According to Talia's "breaking news", the hard sugar dormitory has still left the wooden piles brought back from the martial arts hall so far, which is the witness of their "career". Hinayi Gao led the sales department and was responsible for performance. Wang Yijin was a trump sales; Zhang Yifan, Zhao Yue, and Nene Zheng was a diligent assistant teaching assistant; Chen Zhuoxuan was "brain power responsibility" as always, and ranked good lessons; "Miscellaneous people", have done any positions.

The workplace is implemented in the course of the 303 years of hard sugar girls. During the first anniversary, the theme of the official VLOG was "Hard Sugar Girl 303 One Anniversary Report". Each member must tell his keywords last year and the progress of the past year.

The second album "Girls with Great" released after the first anniversary is a new stage set by the "Career" women's group. Talia said that the "great girl" reflects the girls' high requirements for themselves, and must meet the qualitative leap at this stage. "You have experienced a complete album, maintaining the stage of at least two to three groups a month, and not only filming the small group, but also experienced the big project of" Sister Sisters and Sisters' Martial Arts ". ","

By the time of preparing for graduation, Ni Yi and Guo Tingxuan obviously felt the progress of the hard sugar girl 303 in the past two years.

The three albums in the two years, the VOCAL difficulty of each album will be on the next level. "" Don't be afraid, the future will come "is actually very difficult to sing. The R & B style has high requirements for singing, including the harmony part, Nene feels too difficult to sing, but everyone is willing to accept this challenge."

The practice speed of new dance is also getting faster and faster. Although the debut song runs in for 11 days, the basic rhythm was 3-5 days later, and the difficulty of dance and VOCAL were rising simultaneously. "The choreographer of the" Graduation "choreographer is the sense of speed and strength, and it adds a lot of rhythmic things. It is actually difficult. It is difficult to think of it. Do you really give them such a difficult dance?"

The concept of "contrasting of sugar paper packages" has continued in two years. The title song "Double Ponytail" of "Girls with Girls" tried to break the public's inherent impression of "double ponytails": "Everyone may think of double ponytails, a sweet and lovely girl, but our setting is a group of double double double doubles Girls who go to the business career. "" Double Ponytail ", which can bring unexpected joy to the audience, currently has a certain reputation. The practice room video is the video with the highest volume of hard sugar girl 303 at station B.

The circle of "Double Ponytail" is not accidental. This is the embodiment of the industrialization of the group: from the early selection, choreography, to the recording and stage arrangement of the practice room in the later period, all have advanced.

到了编排《双马尾》的这一年，天舞IDG的演艺编创团队在尝试一种新的编舞方式：不再像以前一样由一个小组来负责全部编舞，而是会分成三个小组来The proposal, which is better to discuss which presentation is better, how to learn from each other, so that you can communicate more fully and avoid good missing some possible ideas.

In order to present a good singing and dance stage effect, the choreographer should learn the basic skills of vocal music. They know what dance actions will be limited when singing during singing, so how to design the action can not affect the sound. The choreography teacher even wants to design how to design the mirror during the choreography stage. "Some movements are suitable for panoramic views, and some movements may only be suitable for enlargement to members of the upper body. These must be designed with dance. "Guo Tingyu said.

"Double Ponytail" dance action

In the three -year running -in, the director of the major party also knew how to shoot the group stage. Guo Tingzheng recalled the song "Moon Police" of the Rocket Girl 101 in the first performance, the choreography team was scolded miserable. "At that time, the group's performance started, and the ideas of many stage directors have not changed. In fact, the group singing and jumping stage It is a close -up of a time in time, and the overall picture must be given at another time point, but at that time everyone was running in and I don't know how to present it better. "

And now when the hard sugar girl 303 and INTO1 go to perform again, Guo Tingxuan found that communicating with the director is much smoother. "Everyone has a preliminary cognition and thinking based on the singing stage. On this basis, when we come back to collide again, in fact, the efficiency will be relatively higher."

Ni Yi also said that in the third -generation group, he knows how to unify the two -year concept together from the album arrangement and progress in a large framework. In the past two years, there are still many tangled and collisions. "How to compress the general group in the long -term process of general groups to two years? Solo? Basically in the past two years, it was a state of groping. "

Open ending

"Xiao Bai" has completed the "advanced workplace" in the past two years, but some "atypical" traits have not changed.

In Talia's memory, Liu Ding and Zhao Yue's bags are always very heavy. Open it, either half a watermelon or a grapefruit. "Really, don't talk about artists, we have to order fruit in the office to eat fruit for convenience? The members are more casual in private, and often go to the company. Hinayi Gao Hui wore old cloth shoes, and she felt that it was a cool thing. Nene Zheng Naixin sometimes rides a bike to recording the studio. She likes to go out in low carbon, often riding a bicycle out, and feel Beijing. "They also often take care of the staff back." "The members and the behind -the -scenes staff are completely close partners in their careers. "Talia said.

Hard Sugar Girl 303 often funny photos

It is not difficult to find from the communication that Wow Wow provided a full -closed project division of labor (planning, announcement, operation, etc.) for the limited group, and these processes iterative iteration has been enough for artists and brokerage companies to rest assured.

This is also consistent with the situation of poisonous eyes two years ago as the situation that many brokerage companies learned. In the third year, the relationship between brokerage companies and platforms is very different. At 101, some companies publicly expressed dissatisfaction, and no disputes with the native brokerage company with the native brokerage company at 202, in the third year, some even said, "There is no need to change the part of the contract of Tencent Video, and there is no need to change it." (Click here to change it. "(Click here to change it." Reading: How did the three years of "innovation" affect the domestic idol industry?)

The change in relationships with native brokerage companies is precisely the sign of mature domestic group portfolio operations. The details of the cooperation no longer have to be repeatedly discussed, and the two parties can more efficiently achieve the goal of pushing the group combination to a wider market. Today, domestic groups have stood in the open competition environment of global groups.

The sources of the creation group and the overseas group are consistent, and the same song is often fancy. Ni Yi revealed that when the planning team was selected as "Double Ponytail", I learned that the popular Korean women's group ITZY also wanted this song. It can be seen that at least in the selection of the melody, domestic group music fits the trend of group songs in the world.

In Ni Yi's view, the group singing and jumping songs have always been a weak link in the Chinese music scene. In the 1980s and 1990s, many singing and dancing songs in Hong Kong and Taiwan were covering up from Japan, South Korea, Europe, and the United States. S.H.E's "Super Star" directly invited the German group Sweetbox for production. However, after the operation of the four generations of the creation group, domestic practitioners are in a large number of overseas singing and singing songs in a large number of overseas singing and creative methods. In the future, it is not impossible to produce the producers who can sing and dance songs.

Before the creation of the Fourth Generation of the Department, many young users' awareness of the singing and jumping stage originated from overseas; after the creation of the four generations of the group, we have a group that can sing more local teenagers. Establish a cognition of group combination.

Seven hard sugar girls have initially started their own journey. Hinayi Gao released the first EP composed of five original tracks; Zhao Yue returned to 7seenses members as a member of the 7seenses; Wang Yijin once again sang the "Like You" on the preliminary rating stage; The singing stage on the top appeared on the hot search; Zheng Naixin signed Sony Entertainment and released a single; the micro -short drama starring Liu Dinging was broadcast; Zhang Yifan's contrast before and after "Start Inference Bar" was well received.

Four groups of groups in five years, three complete albums in each group, and large and small stage and variety shows. The group combination gradually became the concept of the whole people ... Before 2018, these may be regarded as the "too optimistic" " "Big words" are the "delusions" that have not been realized, and now they have become the current status of the four generations of the creation.

The last limited women's group in the Entertainment ushered in an open ending. Seven girls who ran to the future hard sugar girls had a long time to write bets for this ending.

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