Aksey County fully promotes the high -quality development of the cultural tourism industry

Author:Jiuquan Daily Time:2022.07.25

Focus on project cultivation and strengthen the cultural tourism industry

—— Aksey County fully promotes the high -quality development of the cultural tourism industry

Since the beginning of this year, Aksey County has made the goal of building a 4A -level tourism national style city. According to the development of cultural leadership, brand drive, point -line networking, and interactive interaction, it takes the construction of the Dunhuang cultural tourism and economic circle as the starting point, focusing on the market, focusing on the market Demand, integrate advantageous resources, improve infrastructure, increase publicity, and basically form a new pattern of cultural tourism development of "tourism+". New hot spots for travel consumption.

1. Seize the development of national policy opportunities to develop research travel system

Relying on national cultural tourism resources, Aksai County has developed the "5815" (five areas, eight sections, top ten themes, and 50 courses). Compiled the "Aksea County Global Ethnic Cultural Research Travel Development Plan", and comprehensively implement the work of research and distribution bases, research experience centers, research and education centers, research service centers, and specialized research fields. Three municipal -level research travel bases, including Bo Luo's Turning Well Film and Television Base, Kazakh National Museum, Kazakh House Cultural Experience Center, and two national -level research travel bases in Axak National Culture, and Sunday by day. Promote the standardization of research travel, "Colorful Akssey Research Travel Guidance" through copyright registration, "Akscer's National Cultural Research Travel Curriculum System" to establish provincial education and science and technology projects, "Meeting Rock Painting" project -level science and education research project, "Suwu Shepherd", "Meeting Rock Paintings", "Aksea Eagle", "Daily Challenge" boutique research travel course selected for the excellent case of provincial cultural tourism group tourism new and old kinetic energy conversion. Comprehensively launch the marketization and brand -oriented operation of research practice, establish a research travel company, and complete 8 research tutors, 6 internal auditors, 8 emergency rescue workers, nine social teachers and other teams. Launched special classrooms such as the "Tour of Tu Yang Wonderful Research", "Challenge the Research Tour of Daily", "National Cultural Research Tour", etc. Put the high -end research brand operation institutions and research teams such as outdoor outdoor and other research teams to complete the marketing of product lines. Successfully held the 2022 Hagis Soaring Research Travel, and inherited the customs to promote the Dragon Boat Festival culture "粽" to enjoy the Dragon Boat Festival childlike music unlimited, "exploring cultural heritage, inheriting protecting cultural relics" Practical activities have 300 participants.

2. Speed up the scenic area to improve the transformation and optimize the supply of cultural tourism services

Aksey County has comprehensively promoted the construction of cultural tourism industry projects, and successively implemented 18 Kazakh Town, National Style City Tourism Accommodation, Roadshift Upgrading, Tourist toilet Servation, Walking Trail, Su Qianhu Tourist Service Center Project construction task. The Kazakh Town, the Tourism Accommodation Project and the Features of the National Style City, and the characteristic homestays, which are invested in 372 million yuan, have completed the ancient city of Loulan, Swan Town, Jinhaitong Hotel, Chenhao Building, Fuyuan Guang Hotel, Jianglin Da Hotels such as hotels such as hotels. The tourism landscape corridor construction project implemented by 5 million yuan has completed the theme sculpture square field flat and theme sculpture installation work. The implementation of the Swan Town "Broad Buy" snack street and the Swan Farmers Market and other projects have completed the construction tasks, and the construction of the Swan Trading City. The national style city road upgrade and upgrading project has completed 90%of the construction tasks. The upgrade project of the tourist toilet has been launched, and the main construction of the tourist toilet of the Boluojing Film and Television Base has been completed and is undergoing internal decoration. The tourist toilet of the parking lot of the Changcaogou service area and the road section is being carried out. The Sukanhu Tourist Service Center and the Travel Travel Intersection Project have completed the early construction land, engineering planning, project design and other work. The construction project of the Axsen New Village Walking Trails, which has invested 12.6 million yuan, has begun construction. So far, brands such as Liu Ajing and Dikes Catering, Haro Bicycles, etc. have completed the work of China Merchants.

Focusing on the provincial global tourism demonstration zone and Bolo Zhuanjing film and television base, Aksey County established the establishment of a national 4A -level tourist scenic area work coordination leadership group, formulated the work plan for the establishment of the national 4A -level tourist scenic spot to create a national 4A -level tourist scenic spot, and clarified 11 aspects 48 key tasks of creation, commissioned professional agencies to complete the preparation of the "Special Plan for the Development of the Scenic Area of the Boluojing Film and Television Base", "Boluo Turning Well Film and Television Base National 4A Tourism Scenic Area Creation Plan", etc., and implement tourists The reception center and the Kazakh -Kazakhstan large -felt house construction project has now completed the customization of large -felt housing steel architecture, production of peripheral flowers, and land use. Accelerate the construction of Dabaou Tuyangxia Scenic Area, focusing on the implementation of the infrastructure upgrade and outdoor hiking camps of the scenic spot, and the recovery of film and television shooting scenes in "East Palace". Comprehensively launch a number of projects such as Jinshan Lake Sports Park, National Celestial City Pedestrian Street, Colorful Slide, Featured Cinema, Horse Riding Camel, and Sketch Base.

3. Develop special tourism products to stimulate market consumption potential

Through industrial guidance and policy support, Aksey County adopts the "cultural tourism industry circle+cultural tourism company+cooperative+business households" model to launch special cultural activities such as "outside the nomadic nomads" and "coming to Akssels to watch horses"; rely on The unique natural resources and national style tourism resources of the county, planning packaging and dancing, non -heritage experience, folk sports and research tourism, hiking cross -country tourism and other tourism products; deeply developing tourist projects such as peripheral tourism, party building, hometown tourism, and continue to promote night The market economy has developed towards large -scale and high -quality development; in -depth work of "cultural and creative integration", carrying out more than 40 tourism products such as Akscer's politeness, food encounters Axsez, and non -legacy Akssey. Colorful Akssem "online merchants and physical cultural and creative flagship stores, applying for the exclusive operating rights of Akssean cultural and creative brands, forming an exclusive business system for cultural and creative products. Complete more than 10 products such as Akssey Cultural Wine, Drunk Meisu Lake Cultural Cup, Cultural and Creative Mask, Ice Cream, Silk Scarf, etc. to achieve online sales and offline creative image store authorization operations; successfully apply for "Ah Ah Ah Kesse and the trademark of "Sweet Embroidery" and the Live Douyin of Cultural and Creative Products. Establish a reward method for the production and creation of boutique literary and artistic production, establish a archive library of high -quality literary and artistic works, and reward outstanding boutique Douyin, music, dance, photography, maps, hand -drawn lines, animation, travel notes and other works, and stimulate the enthusiasm of the whole people to publicize and promote creation. Continue to promote the work of national songs and dances into the scenic area. On the basis of sublimating "Looking for Dream Aksse", "Pomegranate Flowers, Golden Mountain" song and dance dramas, it has created "Pearl Akssey", "In the Far Far", "Song of the West" and so on. A group of literary and artistic masterpieces actively explore a new model of the integration of national song and dance and tourism market. 4. Deepen the tourism promotion and promotion of the ethnic cultural tourism brand

Aksey County has formulated 12 preferential policies of 6 major categories of "attracting customers into Afghanistan" to achieve 220,000 yuan for the 2021 Excellent Cooperative Travel Agency for 10 travel agencies including Qinghai Ark International and Beijing Wanzhi International. Strengthen online and offline publicity and promotion, formulate propaganda proposals to go out, and complete the production of tourism brochures, cultural and creative souvenirs, tourism punching maps, and travel strategies. Carry out the development of the "Tour Aksea" platform with Dunhuang Zhiru, and the "Tour Aksea" smart tour service platform is launched on trial operation. Organize the promotional activities of the International Museum Day and China Tourism Day, and further publicize the unique folk customs of Akssel County through online exhibitions, live broadcasts, offline publicity and display exhibitions, national song and dancing performances. Actively participate in the "Jiuquan Youli" cultural and creative and tourism commodity display and exhibition, 2022 city youth innovation and entrepreneurship competitions and new business entrepreneurial rookies, Hexi Corridor Cultural Tourism Resources Fair, and other publicity and promotion activities. Strengthen cooperation with Jiujia's travel agencies, Dunhuang Yangguan Scenic Area, etc., formulate plans to come to Ayanology, parent -child travel activities, and organize the opportunity to organize research tourism, parent -child tour, and "live CS" expansion theme activities. Strengthen cooperation with new media professional institutions, carry out more than 80 periods such as live broadcasts, cargo promotion, ticket pre -sale, and travel appointment, and carry out comprehensive and uninterrupted publicity and promotion of cultural tourism throughout the county, and form a joint effort effect of all media publicity and promotion.