Open a new store again!Good news from these new landmarks in Hefei comes

According to data released by the Municipal Bureau of Commerce

The city in the first half of this year

The total retail sales of social consumer goods

25815 billion yuan

The total is expected to rank in about 8 states of the provincial capitals across the country

in

Limited retail sales of 110.18 billion yuan, an increase of 1.3%

Consumer goods in the monthly limit of June

The retail sales of 24.22 billion yuan, an increase of 16.3%

Citizens consume and leisure on Huahe Road Pedestrian Street. (Data map)

since this year,

Under the pressure such as epidemic situation,

The consumer market in our city has been impacted,

Showing a rising momentum, the active changes have increased significantly,

Among them, new consumption

Become a highlight of the consumer field.

Hema Hefei Second Store, which has attracted much attention from the public, will open the door on August 13th. This is also the first store in Hema in Hefei Binhu New District. On July 23, this store has started online trial operation, and the number of orders on the first day has exceeded a thousand.

In September last year, Hema Xiansheng entered Hefei. With the new consumption model of "online+offline" integration, it was loved by Hefei consumers.

Hema Hefei Second Store is located on the losing floor of the Aegean Sea Shopping Park, covering an area of ​​more than 4,000 square meters. Compared with the Hongyang Plaza store of Hefei, the overall area is larger, the fresh area is richer, and there are more food seats.

How to reflect the integration of "online+offline"? The online delivery service provided by the store has covered 68 communities within about 3 kilometers around the Aegean Sea. After the user downloads the mobile app to complete the registration address, you can enjoy the delivery service as soon as 30 minutes.

"Since the trial operation of the Aegean Store Line, relying on high -quality commodity power and rapid distribution services, it has received unanimous praise from users of surrounding communities. Hema is currently accelerating the opening of offline stores. Opening the door. In addition, the three -storey Century Center store is also being stepped up. "Leng Zhiyong, general manager of Hema Hefei Market, said.

Data show that since this year, the city's online retail sales have grown rapidly, and the online consumption is strong. According to the data of the provincial e-commerce statistics monitoring platform, the city realized the city's retail sales of 58.596 billion yuan from January to June, an increase of 7.1%year-on-year. Among them, physical goods, physical products Internet retail sales of 49.626 billion yuan, an increase of 15.9%year -on -year.

"In recent years, new consumption represented by online retail and online and offline integration has flourished, becoming a new engine for consumer growth in our city." The relevant person in charge of the Municipal Commerce Bureau said.

Online sales help cars to buy. (Data map)

In the first half of the year,

What are the characteristics of the consumer market in our city?

What is the development of the new format?

Points to sort out

01

——The category

The retail sales of major industries have grown steadily. In the first half of the year, the top three real products of the city's online retail sales were household appliances, daily necessities, and clothing shoes and hats, and realized online retail sales of 10.27 billion yuan, 8.301 billion yuan, and 7.935 billion yuan, an increase of 16.4%, 15.1%, and respectively. 22.4%.

From the perspective of product sales, the city's online sales products are showing high -end quality, green intelligence and other trends. Smart appliances such as energy -saving refrigerators, energy -saving washing machines, and micro -steaming grilled machines are highly sought after. More deepening, the trend of consumption file upgrades is obvious.

02

—— Look at the format

The proportion of retail sales of physical commodities has continued to increase. In the first half of the year, due to the impact of the epidemic, residents' willingness to buy non-living products for purchases of non-living products declined, and new models such as live e-commerce and community e-commerce deepened. From January to June, the retail sales of the physical commodity network was 49.626 billion yuan, accounting for the city's network 84.7%of the retail sales increased by 6.5 percentage points from the same period last year.

03

—— Look at the subject

The vitality of e -commerce is further enhanced. The city's e -commerce enterprises have accelerated the development of new formats represented by e -commerce live broadcast and "Internet celebrities". The three sheeps of Hefei use the live broadcast platforms such as Douyin and Kuaishou to create content creation to help products realize online marketing. From January to June this year, Hefei Yuemeng carried out a total of 2199 live broadcasts, achieving live sales of 244 million yuan; Hefei Rongdian carried out 611 e-commerce live broadcasts, achieving live sales of 117 million yuan.

04

——The measure

Various types of online promotional activities are effective. In order to cope with the adverse effects of the epidemic and promote the integration and development of the enterprise online and offline, the Municipal Commerce Bureau successively organized activities such as Hefei City's first 66 shopping festival and the "good online goods" competition in Hefei to support enterprises to use e -commerce to expand the market. At the same time, instruct all regions to combine their own characteristics, to organize various e -commerce promotion activities, such as Shushan District to organize the "Colorful Shushan Buy 618 E -commerce Festival" around the "Anhui and Beauty Consumption", Lujiang County holds the "Featured Online Store Exhibition Conference and the third session of the third session. E -commerce to help farmers '"live broadcast and goods" competition ", etc., further dig deep consumption potential, stimulate consumer vitality, and boost residents' consumption confidence.

A merchant in Shushan District launched online live broadcast drive consumption. (Data Map) Liu Yaping All Media Reporter Song Yanjun

"With the acceleration of the digitalization process of the entire city and the deepening of online and offline consumption, it can be seen that Hefei's consumer market has released more and more vitality. New consumption promotes the organic connection of supply and marketing, creating new professional positions and new employment Opportunity. "Wu Xiaohong, a professor at Hefei College.

Consumers purchase goods in front of the 1912 block market night market. (Data Map) Photo by Ren Minyan, a full media reporter Ren Min

In the next step, the Municipal Commerce Bureau will adhere to the premise of precise and effective epidemic prevention and control, focusing on the theme of the city's "Anhui and Beauty Consumption Hefei Go", and grasp the key nodes in the second half of the year, guide characteristic neighborhoods, complexes, financial platforms, network platforms, etc.Consumer carriers carry out special promotion activities, focusing on the efforts of automobiles, home appliances, catering, department stores, night markets, etc., enhance consumption attractiveness, and continue to create a consumer atmosphere.At the same time, accelerate the introduction of high -quality commercial projects, build high -standard new consumption landmarks, accelerate the progress of project construction in projects, form new consumption growth points as soon as possible, and focus on promoting IKEA, Intime Thailand Phase II, Hema Xiansheng (Luyang Store, Binhu Store, Shushan Wucai City) and other projects opened as scheduled, and actively attracted a new model of consumer business formats such as camping economy. It has the first store with special characteristics to inject new driving force into the consumer market.Text | All Media Reporter Wang Junchao

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Produced | "Lakeside Point" Rong Media Studio, "See Hefei" Rong Media Studio

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