Reunion the heads and then set off to the future -20122 China International Tourism Fair review review

The south of Caiyun, the Dianchi Lake, the Kunming Dianchi International Convention and Exhibition Center is like a peacock on the screen. Guests welcomed guests from all over the world to a tourist event -20122 China International Tourism Fair (hereinafter referred to as the "Travel Fair"). This is the reopening of the Brigade Fair after experiencing the impact of the epidemic and extension. From July 22nd to 24th, the 3 -day exhibition conveyed the confidence and strength of reviving the world to the industry, and issued an invitation to the public to the public. Open cooperation.

The confidence of rejuvenation of rejuvenation

As Wang Ning, the secretary of the Yunnan Provincial Party Committee, said at the opening ceremony: "The hosted by the Journey to the Fair is justified and coincided with its potential." Evil and confidence in the rejuvenation of tourism.

At the site of the Brigade Fair, the charming landscape and humanistic display, the colorful national costumes, the dazzling cultural and creative products, and the rich program performances are dazzling. From the ice and snow world to the tropical style, from the snow mountain grasslands to the rhyme of mountains and sea -can view the style of the north and south of the river; from dinosaurs to giant pandas, from terracotta warriors to the Forbidden City -can experience changes in time; from European style to Southeast Asia, from Africa specialty to East Asia Civilization -can feel different cultural charm; from RV to camping, from digital collections to virtual reality -can develop the field of field of innovation.

As the host, Yunnan's exhibition lineup is huge, with 4 exhibition halls, 16 states (cities) and 471 cultural tourism units in the province.

"Yunnan is the province with the largest exhibitions and the most exhibitors of this tourist Jiaotong Fair." There are also forums that focus on key topics, promotion of major cultural tourism projects, investment promotion, non -heritage exhibitions, etc. This is an exhibition of online and offline organic integration organized by innovation in the context of the patient prevention and control. , Further stimulate professional exhibitions of cultural and tourism consumption vitality. "

"Xinjiang Tourism" has recently become a hot topic of the Internet. The Xinjiang booth and promotion activities at the Journey to the Journal of Journey have attracted many audiences and media reporters to watch. Yu Jie, a member of the Party Group and Deputy Director of the Xinjiang Uygur Autonomous Region Culture and Tourism Department, responded to social concerns on the spot: "This year, Xinjiang has become one of the best tourist destinations in the minds of tourists in the country. For the surging tourists, we have developed a plan for response. In the aspects of scenic area management, services, ticket prices, etc., a hundred -day inspection and smile operations have been carried out; on targeting the problem of 'three difficulties and one bad', they will arrange deployment in advance to increase infrastructure construction; Actively do a good job in the development of self -driving tour line products, and constantly improve the quality of self -driving tour services. "

Several exhibitors interviewed on -site interviews expressed the joy of reuniting the Journey to the Journey. Liu Jialiu, director of the Han Opera Trail Center of Longyan City, Fujian Province, said: "Last year, the Journey to the Fair was appointment; this year, the brigades arrived as promised. Many people came to the booth to consult and communicate. "Zhou Hui, general manager of Hainan Nonggang Hongyun Travel Agency Co., Ltd. said:" We are full of confidence in market recovery. This exhibition can help us seize the opportunity for recovery. "

Opportunity to innovate inspiration

The theme of the current Travel Fair is "Smart Innovation Copy the Future -Serving High -quality Development of Tourism". Focusing on this theme, the Brigade Fair shows the spirit of innovation in all aspects.

On the opening ceremony, the Smart Tourism Innovation and Development Forum opened. "In the next ten years, what is the logic of China's tourism reconstruction? What kind of forces are the power to reconstruct the tourism industry?" At the forum, Zhang Hui raised by Zhang Hui, the dean of the Beijing Jiaotong University Modern Tourism Research Institute, triggers industry thinking. Zhang Hui confessed that in the next ten years, China's tourism industry will carry out a strong and large -scale industrial revolution under the promotion of digital technology.

During this tour of the Tourism Fair, China Telecom, Tencent, Meituan and other technology companies participated in the exhibition. "Meituan is committed to using digitalization to bring more customers to the destination." Lu Mengxi, general manager of the Meituan Cultural Tourism Administrative Enterprise Cooperation Center, said that the integrated marketing promotion plan exhibited this time is the help of Meituan's help. Cultural tourism destinations to build an important carrier of one -stop product service marketing positions. It is worth noting that the Meituan Cultural Tourism Super Brand Museum has set up a super brand museum for more than 30 destinations since the launch of "China Tourism Day" this year, which has brought about hundreds of millions of traffic.

This year's travel Jiaotong also invited well -known Wenbo agencies to participate in the exhibition for the first time, becoming a highlight of innovation. "I saw the booths of the Forbidden City, the National Museum, and the National Library. I felt that it was bright and the cultural atmosphere came." Said Xiao Zijun, a staff member of Yunnan Airport Group Yashiwei Media in the exhibition area.

The National Library's Oracle Series Cultural and Creative, the Forbidden City calendar of the Forbidden City Museum, and the Bronze Subsidine Bloules of the Shaanxi History Museum ... Cultural and creative products in Wenbo Zhan District have attracted both the attention of the exhibitors and the sought after by ordinary audiences.

Zhu Xiaoyun, deputy director of the National Museum of China Museum and General Manager of Guobo (Beijing) Cultural Industry Development Co., Ltd. said: "The first cultural expo exhibition area of ​​the Travel Fair is an innovation in the innovation of the epidemic prevention and control situation and a good background in the background of the cultural tourism recovery situation. Measures. The museum can use the travel to fellowship platform to do a good job of display and exchanges to broaden their horizons and innovative ideas. "

Offline exhibitions and online live broadcasts are also a major feature of this year's travel to pay. The anchor who can be seen everywhere or holding a mobile phone or sitting at the table can be seen everywhere. They passed the fiery atmosphere of the exhibition to online audiences in real time, and the frequent interactive messages on the mobile phone screen also showed the longing and expectations of online audiences to travel to the travel attractions. The travel attraction is also a grand event for the results of innovation and development in various places. Meng Xiangguo, a member of the Party Group and Deputy Director of the Shaanxi Provincial Department of Culture and Tourism, said: "We cherish the opportunity of this exhibition, actively study the development of advanced provinces and enterprises from the tourism industry, and bring good experience and good practices back to Shaanxi. Facing market development New changes and new needs, Shaanxi pays more attention to the development of new products and the improvement of tourism environment, and strives to promote the high -quality development of the tourism industry. "

Qin Dingbo, member of the Party Committee and Deputy Director of the Chongqing Culture and Tourism Development Committee, introduced that Chongqing brought three major types of highlights this time -metropolitan category, such as the upgraded Liangjiang Tour; Tour; Dawaling -such as Wujiang water leisure products, let the audience and tourists feel the charm of Chongqing tourism.

The stage of cooperation platform world

This year's tourist attraction has attracted the cultural tourism departments and corporate institutions of 71 countries and regions to build a world -oriented tourism and cooperation platform. The China -Laos Railway helps the Asian Destiny Community Construction Forum, RCEP (RCEP (Regional Comprehensive Economic Partnership Agreement) framework) International Tourism Exchange and Cooperation Development Forum, etc., gathered guests at home and abroad. During the exchange and discussion, guests at home and abroad all expressed their strong desire to promote the recovery of international tourism and strengthen international tourism cooperation.

"This is the first tourism promotion activity I participated in the outbreak of the epidemic. It brought us hope, and it also indicates that the good day of the tourism industry is in front of it. I believe that the next step of the world's tourism scale will increase significantly. "

Faced with the exhibition, Shi Baole, vice president of marketing of Longtu International destination and former Israeli Counselor in China, said that the re -opening of the tourism event is a very good opportunity and is also worth celebrating.

Wei Yilin, a business consul of the Myanmar Consulate General, said that in a highly interconnected world, tourism exchanges and cooperation between RCEP partners is necessary. Myanmar has abundant tourism resources. It is expected that it can expand the double -multi -side cooperation in tourism under the RCEP framework, promote mutual visits of personnel, and jointly realize the future of prosperity and sharing.

At the Journey Fair, the "International Tourism Exchange and Cooperation Development of RCEP Framework" and "Kunming Initiative" and "International Tourism Cooperation of the Chinese and Old Railway" in Yunnan in Yunnan, etc., conveyed confidence and determination to promote the recovery of the world.

Although the epidemic temporarily delay people's footsteps on the spot, it cannot eliminate people's longing for the world. With the confidence and strength condensed by this tourist event, the tourism industry is fighting forward. (Author: Reporter Li Zhigang, a trainee reporter Wei Biao; Editor: Song Yuqiu)

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