The integration of exhibitions and culture is an extraordinary professional event!

Author:Huaihua People's Broadcasting Time:2022.07.25

Consumers who are more confident in the post -80s, post -90s, and post -00s are already in the center of the stage. The way they recognize the world have changed completely. They want to achieve self -realization by consumption. What they want is exactly what all commercial companies want to explore and chase. Where is the market, where the market is, and where is the development direction of enterprises.

In the face of the trend, how many people still keep the special agricultural products of the mountains, but they can not sell their good prices; how many markets still have products and channels, but they have been seized by the live e -commerce company. Fighting in the live broadcast room, but gaining a confused face ...

When the underlying logic of people, goods, and fields from all walks of life, when different scenes call the new consumer group with distinctive and independent and confident new consumer groups, as the Zhengzhou National Commodity Fair (referred to as the Zheng Fair for the Zhengzhou Commodity Fair, which is deeply cultivated in the Central Plains Market, ), Will perfectly interpret the in -depth thinking of commercial enterprises in the future with new breath, new exhibition, and new ideas.

As an important part of the modern service industry, the convention and exhibition industry, with high industrial connection and strong radiation driving force, has the function of industrial upgrading "accelerator", expanding consumer "boosters", and "booster" in urban development. Under the new normal, how to give full play to the important role of the convention and exhibition industry in connecting the supply and demand and maintenance of the industrial chain, and the stability of the supply chain, and then make positive contributions to the construction of a unified unified market, will be the new historical mission and responsibility of the Zheng Fair.

We are not only satisfied with the tools for the exhibition as a marketing and brand promotion of the exhibition, but also need to dig deeper the underlying logic of the development of commercial enterprises. A more valuable industry exchanges and cooperation platform, truly combined with new changes in consumption, new trends and common needs of different types of commercial enterprises to provide multi -dimensional solutions. The primary difference between the Zhengjiao Association and the previous session this year is that the scene is stronger, not only the commercial highlights, but also the cultural connotation.

Hosted by the Henan Provincial People's Government and co -organized by the Zhengzhou Municipal People's Government and Henan Provincial Department of Commerce will be held at the Zhengzhou International Convention and Exhibition Center from October 14th to 16th to "expand opening, cooperation and exchanges The purpose of prospering the market and promoting consumption "as the purpose, adhere to the direction of internationalization, branding, professionalization, marketization, and informatization, adhere to the principle of" government guidance and marketization operation " Digital transformation and upgrading, give full play to the leading role of the Zheng Fair in the new consumption, fashion consumption, and green consumption, stimulate the vitality of the market subject, unblock the domestic economic cycle, promote the transition of the advantages of Henan's industrial advantages to the industrial chain supply chain advantages, and do excellence and emerging for Henan's advantageous industries. The industry is strongly empowerment, helping domestic and international consumer goods enterprises integrate into the new development pattern of dual -cycle, and serve the construction of Zhengzhou International Consumer Center.

The exhibition area of ​​this exhibition is 60,000 square meters. Exhibition area. At the same time, many heavy meetings such as the National Conference on its own brand, China (Zhengzhou) Commercial Logistics Conference, the Central Heroic Catering Industry Conference, the Prefabrication Industry Conference, and the Second China Fresh E -commerce B2B Conference.

At that time, 1,000 exhibitors, 10,000 commodities, and 40,000 professional buyers from 30 provinces and municipalities and autonomous regions across the country will dedicate an extraordinary professional event to commercial enterprises in the Central Plains!

How to organize brand narrative logic and discourse system, how to innovate business models, how to enhance the beauty and cultural attributes of space exhibitions?

In the live broadcast e -commerce Red Sea, how should dealers choose products, so as to use the existing channel advantages and create an Internet celebrity explosion?

Come to the 28th Zhengjiao Fair, penetrate the fog together and see the nature of business.

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