Will Fetion really "die" this time?

"A good card is bad ..."

Recently, China Mobile announced the suspension of Hefei (formerly known as Fetion), and many users issued the above comments.

In the era of mobile Internet, which created countless business legends and mythology, the first mobile Internet tickets were held, and Fetion with hundreds of millions of users in the start of human history, but in this wave of dream in human history Native

It seems that it seems that it is regretful and forgotten, and even the farewell letter from it seems to be discovered ten days later.

In the morning today, Xiao Chai received the news pop -up window. China Mobile announced that Hefei business will officially stop the service. Subsequently, the news was retrieved and browsed the news. The news, the media only reported this morning.

But carefully observed found that the earliest issuance of this announcement was on July 15th, which was really sighing!

Compared with the announcement of the suspension, it was rushed to the hot search. The final farewell to Fetion was a bit sad.

After all, for the 80s and 90s, the application of this more than 500 million registered users is also a national -level, and even the youthful memory of some people.

But it seems a bit clean that it is forgotten ...

According to the announcement of China Mobile, Hetselon will stop providing services from September 30, 2022, and will not be able to log in and use and Fetion.

At the same time, the announcement is also called the relevant information collected when providing services. The user information will be deleted after the preservation period.

This means that this time Fetion really wants to withdraw from the stage of history?

In fact, in April last year, Fetion issued a business adjustment announcement:

To put it simply, this time the business adjustment is to close most of the functions and services of Fetion, including suspending enterprise registration, and no longer presented super conferences, voice notifications, groups of groups, and 500 group sending assistant text messages to all Hefei users. Experience rights such as numbers.

At the same time, closing multi -party videos, one -to -one audio video calls, medium -migration flight halls, schedules, welfare centers, group assistants, send text messages, SMS reminders and other functions.

Obviously, the business adjustment announcement released by Fetion last April was also a preview of the stop operation.

It is worth noting that four years ago, Fetion changed its name and Fetion, cut in from communication and collaborative office, and prepared for a big job ...

But having said that, if the business shutdown announcement was discovered ten days later, it is not difficult to see that Fetion does not seem to affect ordinary users, so why did it adjust the stop service three or five times?

Perhaps the logic of Fetion's death is worth exploring ...

1

How did Fetion get up?

In 2000, Tencent, which has achieved some results in the IM field, has predicted the huge potential of the mobile Internet, and has begun to frequently contact operators, trying to provide users with mobile Internet access services through innovative applications.

Beginning in 2006, there are continuous rumors that China Mobile has begun to block large -scale SP instant messaging business China Mobile's announcement. A large number of service providers providing IM services have been blocked, including: NetEase, Microsoft, Sina, and Yahoo, and of course Tencent.

In the same year, China Mobile announced that SP services were stopped by the end of the year. The following year, China Mobile launched a large -scale SP rectification work. Including Tencent Sohu, they were severely punished.

At that time, Tencent's QQ, Microsoft's MSN, Netease's bubbles, TOM online Skype, Sina UC, and Yahoo's Yahoo Tong occupied most of the current market share.

Everyone knows that Sima Zhao's heart!

A series of operations of China Mobile is to create its own IM services.

Of course, China Mobile has not avoided it. Its vice president has said that IM is the focus of China Mobile in 2006. The overall goal of IM work is to create a comprehensive IM brand in China and be the boss of the IM field.

Each era has a special context of each era. At that time, China Mobile had unlimited saying on this track.

Fetion in 2007 was born!

Earlier, Fetion was launched by China Mobile with a company called Yitong Wireless. The person in charge of Yitong Wireless was Zhang Zhihao, and Zhang Zhihao was the head of Tencent Beijing before Yitong infinite.

Later, a episode Zhang Zhihao resigned from Yitong unlimitedly here, and China Mobile began to bid again. Shenzhou Taiyue surfaced, and 1200 people's team provided development and operation and maintenance support services for Fetion.

In addition to Shenzhou Taiyue, China Mobile has also brought head companies in many fields to promote this project, such as Microsoft's team is responsible for providing software systems.

Development and maintenance are solved. For Fetion, operation is a monopoly advantage.

At that time, the mobile phone market was still dominated by operators.

At that time, some media reports said that China Mobile stipulated that each subsidiary could only built its own business such as China Mobile's IM business in the hardware carrier of the SIM card, and it was strictly forbidden to built -in SP business.

In other words, whether it is built -in, or other promotion methods, such as exclusive resources such as free text messages, or outbreak user needs, for Fetion, obtaining users basically does not need to pay too much cost.

Soon, Fetion became a national -level application. When Fetion registered users reached 500 million when the highest time, it had an active user of up to 90 million during its peak.

In terms of function, Fetion has developed for many years. In addition to basic IM services, it has also launched rich and diverse value -added services such as games, social space, Fetion Weibo, Fetion Show, Fetion Pay, Migu Music. In other words, the Internet service that can be installed is basically installed by Fetion.

This is the pinnacle of Fetion, which is very fast and magnificent.

But it fell quickly and silent.

2

How did Fetion defeat?

Although at the beginning, they thought that I was blocked as a pipeline, and I had the world.

However, in the category of business and technology, innovation will never be blocked because of monopoly.

In particular, the wave of the Internet and mobile Internet not only subverts all levels of the world and society, but also subverts the former giants who master exclusive resources.

The popularity of Fetion is short, because such popularity is the exclusive resources that are inexhaustible.

But because it is too easy, it is easy to ignore the most important thing.

In particular, the mobile phone market has changed in the future. For example, the channel side, the dominance of the operator has gradually marketized, and today's Internet direct sales model, it undoubtedly gives operators a bottom -up salary.

In 2010, after the fire of the mobile Internet really burned, many things were actually changed from the foundation.

In the IM field, WeChat is the underlying logic of this change.

In the process of WeChat from birth to rise, the paid text messages and voice text messages have basically been sentenced to death. At that time, Fetion was still selling information discounts, cheaper information packages, or memberships as selling points.

It can be seen that even if countless exclusive resources are used, trying to create a NO 1 application through the concentration of resources, but the good times are two or three years.

In fact, from the perspective of the underlying logic, Fetion is not defeated by WeChat, but it is defeated to the times. Even if there is no WeChat, the soil in the mobile Internet era cannot adapt.

At this point, Fetion has basically disappeared from the public view.

Today's mobile Internet super applications such as WeChat, Alipay, etc. If according to market logic, it should be the most born in operators. However, it is so dramatic, which has nothing to do with operators.

For ordinary consumers, today's mobile Internet is so rich, and as one of the founders of the mobile Internet, it is still a telephone fee and network fee.

Of course, the mobiles are unwilling to see from Feixun.

3

Fetion's death logic

Although Fetion was quickly eliminated by users with foot voting.

But for a long time, mobile and Fetion have never died. There are many reasons for this.

Looking at the company of Shenzhou Taiyue, it provides many years of services for Fetion. With this point, it once became a star stock in the capital market.

In terms of making money, from 2007 to 2013, Shenzhou Taiyue made 2.49 billion yuan from Fetion.

From a different perspective, relying on mobile resources and Fetion with golden keys, no matter who to see, the track on the mobile Internet service has a lot of exclusive resources and advantages that Internet companies do not have. Grade.

Therefore, Fetion's line, mobile has been holding it in your hand, because the business of layout, no matter how much money it is spent to build, it has enough persuasion, "we have enough advantages ..."

In 2016, at that time, Fetion was almost forgotten by users. China Mobile issued an announcement:

At first glance, Fetion is to say goodbye! After a large number of media reports, it was pushed to hot spots.

Fetion stood up and said that you have reported errors, and the content is more serious.

"Fetion is an important strategic business for China Mobile. In the future, it will use fusion communication technology to inject new vitality into the Fetion business ..."

Combined with Xiao Chai earlier, this is really interesting. Regardless of that reason, Fetion is reluctant to throw away.

After the explanation, in 2016, Fetion was renamed "He Fetion" to re-off the horse. The following year, the mobile announcement issued a tender announcement. First, the China Movement Internet Co., Ltd. 2017-2018 and Fetion Client Technology Implementation and Support Project;

The second is 2017-2018 Hefei business operation support service project. The bids of these two items were 362.65 million yuan and 47.646 million yuan, respectively

In other words, in two years, China Mobile has to smash at least 80 million in the business of Hefei.

According to He Fetion's official website, Hutchison (RCS) is an office platform managed by a modern enterprise created by China Mobile.

He Fetion provides enterprises, teams, and group personalized ICT portals through five major solutions such as mobile office solutions, enterprise intelligent communication solutions, corporate knowledge management solutions, corporate team management solutions, and mobile conference management solutions. Management efficiency.

However, it is unknown how to land for the Hetonian business. The failure is really failed, the money is really spent ...

From the perspective of search engine search, the media's centralized reports also concentrated in 84 million bidding news, and the rest was this suspension announcement.

So this time, did Fetion really stop operating?No one knows, it is not impossible to change the horse again.It is not impossible to issue a statement that "you understand errors and the content is serious ...".Perhaps this time, the announcement of the announcement of Hyepermia stopped operations, and it was just stopped operating with Fetion, or it may be just the failure of Fetion and Fetion ...

How to demonstrate?In fact, it is very simple. Go to the application store to observe and observe.

I understand all ...

Chai Dogsky 夫 ️ ️

Author ｜ Xiao Chaiwu

Edit ｜ Tan Song

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