Shanghai performance summer stalls are coming to 160,000 people click on barley to see the lock -up first -hand performance information

Author:China Economic Network Time:2022.07.25

With the advent of the summer stall, the Shanghai performance market has gradually restored the lively scene. Dagai data shows that in July, nearly a thousand performances of 65 venues in Shanghai have been opened one after another, and 160,000 people click on barley to see the lock -up first -hand performance information.

A few days ago, the barley "Nong is good, see the scene on the spot." Shanghai Summer Promotion is officially launched. Consumers can enjoy the discounts of more than 100 performance products on the corresponding topic page, involving early bird discounts, full reduction in discounts, labelless threshold vouchers, etc. Different types of benefits. Damai said that this summer promotion event will continue from July to the end of August, covering mainstream performance categories such as dramas, musicals, children's dramas, exhibitions, talk shows, livehouses, etc. " carefree."

The reporter learned that in the summer of this year, the Shanghai Theater's performance resumed the fastest and the market supply was abundant. The drama "捌 幺 《《", "Book of Water", "Earl Ulong Mountain", "Venice Merchant", "Rhino in Love", the musical "Born of Born", "Yin Tian" (Chinese version), dance drama Popular repertoires such as "Never Passing" and "Swan Lake" are performed during the summer vacation. Among them, Happy Twist's annual drama "Venice Merchant" is the most anticipated by consumers, and wants to see the number of people constantly rising. During the summer promotion, consumers can enjoy a discount of 50.01 minus 50 yuan in barley.

At the same time, exhibitions and talk shows have gradually recovered. Data show that the volume of barley exhibition and talk show channels increased by 26%and 16%year -on -year. It was sold out in minutes, and the enthusiasm of the user's view was high. In order to bring high cost -effective summer consumption services to Shanghai consumers, this summer promotion activity, barley also launched a "early action, seizing opportunities" early bird preferential plan with multiple performance merchants, for "Elephant in the Room" , "The Poping Art Exhibition", "The 100 Years of Modern Art", "The World of Van Gogh", "Panorama Digital Art Interactive Exhibition", "Italy's Uffizi Art Museum Collection Exhibition", " Popular exhibitions and talk show projects such as Orange Talk Show and Magic Comedy Talk Show can enjoy discounts ranging from 5-9.5 % off.

In addition, Damai also launched the "Cloud Theater" with the Shanghai Drama Art Center. Taomai VIP users can get the online watch rights and interests of 5 classic dramas through the "points exchanged for 2 yuan". These five dramas are "Shang Yang", respectively "Xiucai and Xunzi", "Wannia", "Home of Dolls" and "Bull".

It is worth mentioning that the new users of Damai Brand Museum will also gain a wave of label pets. Happy Twist and the Ji San San Tip Show launched the newcomer of the brand of 50 and 10 yuan for the minus of 50 and 10 yuan, respectively. The designated items under the label can receive the coupon. It is reported that the happy twist barbarian brand number is an important user position that promotes the brand's propaganda brand. It promotes outstanding dramas and organizational marketing activities. At present, the number of users has exceeded 760,000.

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