Short videos inject kinetic energy for rural revitalization

● Wang Cang

The "Implementation Plan for Rural Construction Action" issued a few days ago pointed out that it is necessary to implement the development and development project of digital rural construction, "promote the deep integration of digital technology and rural production and life, and continue to carry out the pilot of digital rural areas." With the rapid development of short video platforms and the continuous advancement of related policies in my country, the unique communication advantages of short videos in the process of rural revitalization are playing an increasing role in play.

It is not difficult to find that the current short video is of great significance for the people's entrepreneurial and rural industrial innovation. From the perspective of communication technology, these short videos have become more and more popular with farmers due to their convenient shooting, short content, and strong "fireworks", and have become more popular with farmers and have high spread on the network platform. Specifically, the form of media promotion of short videos continues to refresh the traditional cognition of the Internet audience for the countryside, and further build a new image of a beautiful countryside. At the same time, the popularity of short videos enables more and more non -professional people to participate in independent production, prompting the concept of rural revitalization to better express the advantages of digitalization of the Internet.

From the perspective of the development of rural economy, the popularity of short videos is still the link between economic development in different regions. The development model of some industries and the current status of the production and sales of new agricultural products, through the instant spread and clear expression of short videos, can be more "economic", can also introduce traffic to offline entities, drive sales, form a virtuous circle of industrial operations, and form a virtuous circle of industrial operations. Essence

It can be seen that short videos connect agricultural products and markets, rural and cities, and play a key role in connecting the digital economy and rural industries. To better play the efficacy of short videos and further help rural revitalization, it is necessary to take more princes. On the one hand, it is necessary to promote the implementation of the rural network industry. It should rely on my country's existing network equipment to combine the network economy and the real economy to promote the transformation of the network industry to the physical industries. Related lecture training should be carried out within the countryside, and villagers should be used to master the network technology and use network equipment to promote the rural network industry to take root. On the other hand, we must formulate the quality standards for rural short video content. Relevant departments should strive to support the update and iteration of new media software to drive more netizens to participate in short video production. At the same time, more stringent video public standards should be formulated to ensure the high quality and quality of content production in the case of ensuring the entry threshold of the video authors. (According to Economic Daily)

- END -