Tencent & Wuxi "docking" successfully launched the Wuxi Lingshan version of Wuxi!

Author:Zhihui Babe Time:2022.07.25

Tencent's mobile game "Various Mountains and Sea" new version of "Wuxi Lingshan" is launched on July 22! The first seamless map of the real world of Wuxi County, Chongqing City, will be opened to explore. Many beautiful scenery Hongchi dam, Lingwu Cave, Ningchang Ancient Town, Baoyuanshan, and Witch Culture of the thousand years, through digital reduction, interpretation and integration, will bring an unforgettable fantasy journey to game fans Essence This also marks that the in -depth strategic cooperation between Wuxi County and Tencent Interactive Entertainment has entered a new era.

Digital Ecological Co -Construction Plan

On January 11, 2022, the Wuxi County People's Government and Tencent Technology (Shenzhen) Co., Ltd. signed a strategic cooperation agreement to help Wuxi County Development Development, and launched the digital ecological co -creation plan of "Xiangshan Mountain and Haijing: Wuxi Lingshan".

Tencent uses Wuxi's rich cultural tourism resources to digitize the model, creating the twin scenes of Wuxi Cultural Travel as a material call for the Tencent game scene. Through many on -site surveys, we will continuously discuss the details of the scenic spots, cultural symbols, and folk customs in Wuxi scenic spots and publicity forms in the game. The version of "Wuxi Lingshan" came into being.

"Shan Hai Jing" and "Wuxi Lingshan"

On a plateau on the southeast coast of the West Island in "Various Mountains and Seas", the mysterious Wuxian Kingdom gradually emerged in front of the world. Wuxi, as the birthplace of Wuxian culture, still retains many ancient elements.

This summer version of the new "Wuxian Kingdom" map will lead travelers to feel the natural and humanistic beauty of "Baying Wuxun" in close range: on an open map with an area of ​​512 square miles, delusional mountains and sea are equipped with Wuxi with Wuxi. The implantation resources of the S -class, including the new main city of the game -Wuxian Kingdom, the highly restored Lingwu Cave, the Hongchiba Beevocity and other landmark -level landscapes, as well as the ten witch NPCs symbolizing the connotation of Wuxian culture. Cultural connotation is dedicated to recovering and inheriting ancient books such as the Mountains and Seas Classics, and witch culture circulating to this day.

Pictured

The picture shows the real scene of Hongchiba

Pictured

The picture shows the real scene of Lingwu Cave

In order to activate the witch culture and let it be close to daily life with a more affinity attitude, "Think of the Mountains and Seas" uses the "Ten Witch Legends" as the design theme, and specially launched a personal digital waiter wizard. Travelers can receive free to receive through appointment activities for free. A full set of servant fashion and limited collections can also customize the personalized servant image of "thousands of people and thousands of faces" in the delusion of Shanhai Mobile Games.

The game is based on the expression of young players who like to hear, so that Wuxi traditional culture is integrated into the game plot and gameplay, so that players can experience the ancient and thickness of Wu culture at close range, and deepen Wuxi to deepen the "Wuxian ancient country" for Wuxi. Cultural labels and images provide a platform, which also opens up the diversified value of the game, and promotes Wuxi to achieve digital transformation of ecological tourism economy and high -quality development in the whole region.

Online and offline cross -border linkage

In addition to the online dream linkage, offline, Wuxi County incorporated the elements of the game of "Various Mountains and Seas" into the special homestays and hotels in the scenic area, and the joint -name theme rooms were created. Essence

The picture shows the co -branded theme room launched by Hongchiba Scenic Area.

The picture shows the co -branded Wuxi beef jerky.

The picture shows the co -branded beast card of "Various Mountains and Seas".

In addition, in terms of agricultural special products, Wuxi County also jointly imagined that Shanhai implanted the game IP into the local selection of local agricultural special products (beef jerky, etc.), and with a limited number of joint beast card gift packages to help the product sales.

The five major activities are shocked!

Summer welfare is free!

With the launch of the Wuxian Kingdom version of Tencent's "Various Mountains and Seas", the Wuxi County Cultural Tourism Commission and the Commercial Commission have also launched the theme cultural tourism series of theme cultural tourism series for the majority of players and tourists!

Activity 1: Play games to send Wuxi Tourism Package Activities

1. Activity time: July 22, 2022-August 20th

2. Event object: the whole network delusional mountain game users

3. Participation method: Players can log in to the Shanhai Mobile Games during the activity time, and they can receive it through the links in the game.

Players have the opportunity to receive more than 400,000 limited Wuxi tourism gift packages! The gift package mainly includes:

Play in Wuxi -Ticket deduction: Driven Shanhai Game System releases ticket deduction coupons worth 112,500 yuan every day! Contains the Hongchi Basket Ticket 50 yuan deduction and Lingwu Cave ticket 25 yuan to deduct, and sends 30 days in a row, and distribute 50 pieces each day.

Drifting camping deduction coupons: The game system will release a daily camping 20 yuan deduction coupon worth 45,000 yuan and 10 drift 50 yuan deduction coupon.

Living in Wuxi -Accommodation Deduction Voucher: A total of 132,000 yuan of accommodation deduction coupons are released to players in the game every day, including 15 yuan deduction of 88 yuan for Hongchiba Resort Hotel, and 88 yuan for other designated hotels. There are 35 deductible coupons, a total of 1,500.

Eat in Wuxi -grilled fish deduction coupons: In the game system, the player releases a designated Wuxi grilled fish 88 yuan deduction coupon, a total of 1,500 pieces, worth 132,000 yuan.

Agricultural product purchase coupon: issue agricultural product coupons worth 27,000 yuan, 150 pieces per day (50 spoon honey 8 yuan coupons, spicy, spiced, spiced beef jerky 5 yuan coupons), the number is limited, everyone receives it in time ~

Activity 2: delusion of mountains and sea, looking for Wuxian Kingdom activities

1. Activity time: July 22, 2022-August 20th 2. Event object: the entire network delusional Shanhai game users

3. Participation method: The user participates in the "delusional mountain and sea to find Wuxian Kingdom activities" from the official community of delusion and the public account of the Shanhai Public Account Platform to understand the rules of the event. In the game, users can participate in the offline real scene that matches the game scene to participate in the event. The top five voting will receive a cash reward of 1,000 yuan per person.

Activity 3: Ji Zhan Activity

1. Activity time: July 22, 2022 to August 1st

2. Event object: all tourists

3. Participation method: Visitors reposted "Celebrating Tencent Games: Lares Shanhai Wuxi Lingshan version online" promotional video or poster and topics on the circle of friends and Douyin platform. open. Visitors can redeem the Lingwu Visitor Center of Wuxi County with their mobile phones.

The promotional video will be published on the Wuxi Winglou (public account, video number, Douyin), Wuxi APP, Wuxi release, Hualong.com, Wuxi.com and other platforms.

(Precautions: This preferential activity will not be repeated with other activities of Wuxi.)

Activity 4: Collection of beast card activities

1. Activity time: July 22, 2022-August 20th

2. Event object: all participants

3. Participation method: The audience collects the beast card by purchasing a game joint agricultural special product, and collects a full set of beast cards (in total) to get a reward of Wuxi 2nd free tour. The winners can reward and exchange with a full set of beast cards (a total of 12 pieces) to Wuxi County Shengjing Tourism Development Company.

Contact: Tian Yuanyuan 17783716111

4. Buy channels:

Online channels: Live, Taobao, Taobao, JD.com, Douyin, Pinduoduo, 832 Platform, Chongqing Pavilion, Western Communications, etc.

Offline channels: Wuxi County Network Products Center, Major Merchants Museum, Exhibition Promotion Conference, etc.

Activity 5: Live Shanhai joint agricultural special product live broadcast activities

1. Activity time: July 24-25, 2022 14: 30-17: 30

2. Participation method: The audience purchases the delusional Shanhai joint agricultural special product by watching the live broadcast.

3. Live location: "Hilly Wuxi", "Face (hilarious Wuxi)" Douyin.

During the event, all kinds of discounts keep giving! It is better to go to this "mountains and sea" appointments while the summer is just right. PS: Friends who have n’t downloaded the game yet, do n’t worry, click on the major mainstream application malls of mobile phones, and directly search for “Deliner Mountain and Sea” to download it ~

- END -

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