Art tide surge!West Bank Art Museum Avenue was selected as national night cultural tourism consumer gathering zone

Recently, the Ministry of Culture and Tourism announced the list of the second batch of national night culture and tourism consumption agglomerations to be selected. There are 6 selected in Shanghai. Among them, in addition to the old art and literature landmark Anfu Road Literature and Art blocks in the Xuhui area, in recent years The "West Coast Art Museum Avenue" inside and outside is also on the list.

The west coast of Shanghai is located on the banks of the Huangpu River in Xuhui District. The coastline length is 11.4 kilometers and the area is 9.4 square kilometers. As of January 2022, the construction area of ​​the cultural venue exceeds 60,000 square meters. Functional high -quality central activity area.

The "West Coast Art Museum Avenue" created in the east of the "West Coast Art Museum Avenue" created by the value of the West Coast brand, the west to Longhua Middle Road Wanping South Road, the north to the inner ring elevated road (Zhongshan South Second Road) Yaolu), gathered 20 high -quality public cultural venues, including the Dragon Art Museum (West Bank), Yu Deyao Art Museum, West Coast Art Museum, Star Art Museum, oil tank art park, West Bank Dream Center, etc. The art space is connected to the line, providing high -quality cultural and tourism services for citizens and tourists. It is known as "the highest artistic concentration of the Huangpu River" and is also "one of the largest artistic gathering areas in Asia".

The "West Coast Art Museum Avenue" presents nearly 100 high -quality art exhibitions and the first show of the brand's first show every year. It cooperates with ecological public facilities and night cultural tourism activities to create people's waterfronts with both quality and temperature. The form and experience of tourists' night culture and tourism consumption, promote the night cultural tourism economy at night, and empower the integration and development of regional cultural and business travel.

The gorgeous turn of the industrial rust belt brings the west coast art tide around citizens. The cultural venues on the "West Coast Art Museum Avenue" continue to launch high -quality exhibitions. There are many international master -level heavy exhibitions, such as the largest Cumki retrospective exhibition in Asia, and also have special theme exhibitions, NFT Art Exhibition. After nine seasons, the Art West Bund, launched in 2016, has accumulated more than 600 events over 600 nights, attracting more than 7 million public participation, and won the Golden Cultural Tourism Award "Shanghai New Culture. IP ". The newly unveiled West Coast Dome Art Center, through the form of performances, performances, sports, etc., has held a number of night activities, including the first domestic immersive overall art scene, "Rong", and the largest cultural and creative market in Shanghai, "What a carnival in the West Coast", , West Coast Music Drama, etc.

In 2019, the West Coast was awarded the "Xuhui District Global New Products", which has since continuously deepened the construction of new global products. It has now become top -level brands such as Louis Vuitton, Cartier, Dior, Chanel, BMW and other top brands in China. The preferred place of important activities has driven the regional initial economic energy level.

As one of the most international art expo, the West Coast Art and Design Expo has been held eight sessions so far. The exhibition area of ​​2021 exceeds 30,000 square meters. Nearly 130 excellent galleries, design brands and art institutions have nearly 4,000 exhibitors, and the overall value is approaching 4 billion yuan, laying a solid foundation for the artistic ecology of the "West Coast Art Museum Avenue".

It is understood that at present the West Coast Landscape Coastline has 5 landscape bridges, 800,000 square meters of public open space, 100,000 square meters of parenting platform, and 25,000 square meters of supporting buildings along the river. The average annual number of people, the number of tourists on holidays can reach 30,000 per day. Focusing on building a 24 -hour dynamic city, the "West Coast Art Museum Avenue" held many online and offline activities covering the night hours. It is worth mentioning that in line with the digital transformation trend, it integrates exhibition ticket purchase, event appointment, "Online Art Museum Avenue" The "West Coast Life" intelligent service platform that integrates navigation guides and other functions has accumulated nearly 700,000 to the crowd since its launch in 2019, which fully reflects the integration of cultural and business travel industries in the urban area, providing citizens and tourists with "a mobile phone, watching exhibitions without exhibitions The experience of worrying, further empowering the "West Coast Art Museum Avenue" to become the "24 -hour non -ending", the most public participation and popular cultural tourism brand in Shanghai.

The business model of fireworks, international fan, Shanghai flavor, and fashion tide, meet the diverse and high -quality night consumption needs of the people, and the night culture and tourism consumption forms of the public and tourists from multiple dimensions, thereby further promoting the West Coast Art Museum Avenue The improvement and growth of night culture and tourism consumption.

Edit: Wang Jiaxin

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