Focus on the 3rd version of the Expo 丨 Authorized Road Show and explore new ways to empower copyright empowerment

"Copyright is the core element of the cultural industry. Copyright authorization transactions can make good works use, fire, transform into real productivity, improve product quality, and meet the needs of mass consumption upgrade."

Recently, the Zijinshan Copyright Authorized Road Show Conference was held at the Nanjing International Exhibition Center. Yuan Xuexue, deputy director of the Copyright Management Office of the Provincial Party Committee's Propaganda Department, delivered a speech at the opening ceremony of the conference. This conference is one of the theme activities of the 3rd Jiangsu (Nanjing) Copyright Trade Fair. It is hosted by the National Copyright Trade Base (Jiangsu). Representatives of 8 copyright units including software, distributed culture, children's cultural and creative, Xianxian Music, and Hyunja Network gathered together to discuss the promotion of copyright empowerment industries.

According to the staff of the National Copyright Trade Base (Jiangsu), the conference focuses on the content needs of the copyright industrial agglomeration areas such as home textiles, silk, crystal, and wallpaper in the province. The high -quality copyright content resources of literature, music and other industries provide a sharing stage for the transformation and authorization practice of the demand enterprises and the copyright party to establish mutual trust for the promotion of the communication between the two parties and the promotion of the cooperation between the supply and demand to build a bridge.

At the scene of the event, the reporter saw in the Nanjing Museum's exhibition area the "Cow Turn to Qiankun" series of cultural and creative products with the East Han Copper Cow Lights as the prototype, and the "December Flower God Cup" with a thin and light transmittance, showing Jiangnan Liibai And Yu Yun's "Silk Rain Jiangnan" series of silk products and cultural relics and dessert series. The Nanjing Museum combines traditional culture with modern life, so that each cultural and creative product has both practical value while conforming to contemporary aesthetic taste.

"This year's excellent copyright work industry transformation project has added the selection of cultural and creative products of the museum, so the organizer of our college was invited to share the practical experience and results of the Nanbo cultural innovation work in this roadshow. Let the museum establish more diversified cross -border cooperation opportunities with various industries, deeply dig into the museum collections, collide with new cultural and creative sparks, make reputation and market cultural and creative products, achieve economic benefits while creating more profoundly Social benefits. In recent years, the cultural and creative work of the museum has developed rapidly, and the cultural and cultural units show their own skills and create a variety of cultural and creative products. Jumping out of the lap of the museum can hear the effective practical cases of creative products, IP authorization, and copyright protection and utilization of all walks of life, which can benefit us a lot, and also actively explore cultural undertakings in the future. Development has broaden new ideas.

On the other side of the exhibition hall, a "small room" like a telephone kiosk attracted the attention of tourists. Someone in the room was immersed in singing with his headphones, and the melodious music sound slowly overflowed from the transparent room door.

According to Cheng Xin, the general manager of Nanjing Xianheng Music Media Co., Ltd., who participated in the roadshow, introduced that the "mini" KTV "small room" of this god -like shopping mall is called "fusion space", which is a collection, broadcasting, broadcasting, recording synthesis, listening classes 2. Reading the integrated artistic learning integration space, the resources in it have independent copyrights.

"The sound insulation effect of the headset microphone in this device is particularly good. After I put it on, it seems to be immersed in the world of music, and the function and resources in it are also very rich, so I personally feel the power of modern technology." A professional vocal music Ms. Xu said.

It is reported that the "integration space" has been put into use in the Zhuhai Jinwan District Library, Zhuhai Jiuzhou Middle School, and Lufengqiao Chong New Age Civilization Practice Center.

In May of this year, the China Copyright Association released the "China Online Literature Copyright Protection and Development Report in 2021". The report shows that online literature has become an important source of content in China's digital cultural industry. "As of the end of December 2021, the total size of domestic online literature users has exceeded 502 million. With the rapid development of the industry and the emergence of new entryrs, online literature companies have also faced a severe competitive pattern. For online literature companies, It is of great significance to maintain the original e -reading market position, seek differentiated business models, improve the development and utilization of copyrights, and achieve new breakthroughs in economic benefits. "At the scene of this roadshow conference, Guo Xuanru, director of the copyright department of Nanjing distributed cultural development company Said.

Guo Xuan said that IP adaptation has now become a new direction and trend of online literature. Under the context of the current Internet industry, IP not only refers to intellectual property rights, but also represents high -quality brands and resources, symbolizing culture and value. The full copyright operation model of Nanjing distributed culture development company is based on the network IP as the core, extending to radiation to derivative products, thereby building a complete IP development industry chain. The company always adheres to the work of helping outstanding writers to develop copyright, actively explore the copyright operating model, expand the in -depth development and multiple uses of copyrights in the fields of digital reading, sound adaptation, film and television adaptation, animation adaptation, physical publishing and game production, and fully use. Discover the added value of copyright works.

In addition, Xi Shengning, co -founder of Nanjing Child Culture and Creative Co., Ltd., also showed you the company's original copyright image at the roadshow site: "Shiba Inu steamed buns". He said: "The steamed bun is a fat and furry little Shiba Inu. It came to the author Chen Yan in two months, and also brought her countless happiness and inspiration. In order to take this happiness Passing to more people, a smile of a smile of the cartoon cartoon of a smile was born. The author used the name of the dog's real life to name it 'Shiba Inu steamed buns'. " The diversified content such as animated short films, books and picture books, and currently, the IP has successively reached cooperation with Tencent WeChat, Sohu Sogou, Ali Tmall, Meitu, etc. through independent development and commercial authorization models. Sour, Beijing Municipal Transportation, Duo Ai toys, Mengyin Jewelry and other multi -category authorized cooperation covering clothing, department stores, jewelry, toys, stationery, gift gifts, offline activities, and now, "Shiba Inu steamed buns" have become well -known in China Healing ip.

(Trainee reporter Zhang Yan)

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