Focus on the third version of the Expo 丨 Wisdom collision to create a new benchmark for the Yangtze River Delta copyright industry

On the afternoon of July 22, the International Forum on the Development of the China Copyright Industry Gathering Zone and the 3rd Yangtze River Delta Copyright Industry High -quality Development Forum was held at the Nanjing International Exhibition Center.

The International Forum on the Development of China's Copyright Industry Club is the key theme event of the third Jiangsu (Nanjing) Copyright Trade Fair. It aims to explore the theoretical trends and practical paths of the construction of China's copyright industry agglomeration zone, publicize and promote the demonstration site demonstration point of world intellectual property protection cases. The advanced experience of construction provides an international exchange platform for promoting the high -quality development of my country's copyright industry. At the forum, college scholars and copyright experts of the industry -headed enterprises jointly discussed the current status, problems and development trends of the development of copyright industry in the Yangtze River Delta, and provided suggestions for the high -quality development of the Yangtze River Delta copyright industry.

In today's world, innovative countries take modern communication technology as the means, economic globalization and industrial informationization as the platform, and implement the global cultural strategy with the competition of copyright industry. Wu Handong, former president of Zhongnan University of Economics and Law and senior professor of Wenlan, said that from the three dimensions of international, times, and locality to interpret several issues of the current copyright industry.

He believes that the level and benefits of industrial development are a typical manifestation of the strength of a country. The competition of countries around the world is a contest of comprehensive national strength. The copyright industry is both hard power and soft power.

The development of the copyright industry is related to the development of cultural construction and economic construction. Hard power is the ability of a country to dominate economic forces, military forces, scientific and technological power, and basic resources. Copyright industry involves economic development. Press, publishing, literature, process design, film and television, computers, software ... A type of industrial work is an industry in the field.

Soft power is the concept of American scholar Joseph Nai in the 1990s, including spiritual quality, basic system influence, and degree of accepted national culture. The works produced by the copyright industry have been spread internationally internationally, and accepted the nationals of other countries reflect the soft power of a country.

The copyright industry also has some characteristics and advantages that other industries do not have at present, such as "four highs and three lows": "four highs and three lows": "four highs", that is, high -tech, high intelligence, high value -added, and high benefits. Consumption and low pollution. In the Internet era, the development prospects are infinitely broad.

In this regard, Wu Handong pointed out that Chinese practice of copyright strategy needs to strengthen the construction of intellectual property power and cultural power, optimize the policy environment and market environment of the development of the copyright industry, and comprehensively strengthen the protection of copyright. In "Comprehensive strengthening copyright protection", he put forward the following four views: protection according to law; equivalent protection, copyrights are not divided into Chinese and foreign citizenship; coordinated protection, adopting judicial referees, administrative law enforcement, and professional arbitration; classification protection, different types of different types adopt different types of different types of different types of different types. Copyright protection policies, and on this basis, increase strikes and punishment.

At the forum, Li Ying, the legal research director of the Douyin Law Department, shared the measures for copyright protection.

Between long and short videos, there is also a "mid -video" that is in 30 minutes in length, which is becoming a new outlet. Most of the medium -to -television pheasters are mostly horizontal screens, focusing on popular science knowledge, high quality and professional requirements, and more energy for video producers. "More and more users are pursuing professional and practical China-Television. Watching the age of users in the age of 25-40. Most of them have high consumption capacity, and the penetration rate of China Television Video Networks in high-frequency consumption reaches 64%. On the platforms such as byte beating, station B, iQiyi, etc., the content and commercial value of China TV and the value of business have been widely recognized. "Li Ying introduced.

Compared with entertainment and life, making simple and fragmented short videos, there are many major production users and higher costs. Compared with long videos based on film and television dramas and variety shows, professional users in the production of video in production are quite excellent even in terms of information density, professionalism, creative topics, and text. There will be more difficulties in the aspects of early investment and traffic monetization.

Therefore, the platform gives the Chinese video creators more traffic and divided into support, and on the basis of the "China Television Video Partner Plan", the "Partnership Program Recommended Official Activity" is launched. In other aspects of copyright, buy a large number of copyrights, try collective management, build support incentive mechanisms, and establish a free material library to encourage original and strengthen original copyright protection.

(Trainee reporter Zhang Ziyang Intern Mi Wenxin)

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