The balance of deposits of Zhoukou Rural Commercial Bank (Agricultural Credit) exceeded 170 billion yuan

The balance of deposits of Zhoukou Rural Commercial Bank (Agricultural Credit) exceeded 170 billion yuan

Since the beginning of this year, under the strong leadership of the Party Committee of Henan Provincial Federation and the Zhoukou Municipal Party Committee and Municipal Government, Henan Zhoukou City Rural Commercial Bank (Agricultural Credit Society) has taken the initiative to take the initiative and innovate, and the balance of deposit has reached a new high. As of July 19, the deposit balance of the city's Rural Commercial Bank (Agricultural Credit Society) exceeded 170 billion yuan, reaching 170.288 billion yuan, an increase of 18.259 billion yuan from the beginning of the year. Serving local economic strength is significantly enhanced.

The first is to focus on the main business of the main responsibility and deeply cultivate the three farmers to help the revitalization. Adhere to the market positioning of "supporting agricultural support", deepen the "party building+finance" cooperation model with grass -roots party organizations, scientifically plan physical outlets and financial assistance sites, select financial assistants into the village to resident enterprises, vigorously broaden inclusive financial coverage faces Actively help spring plowing for broadcasting and Sanyu production, while providing farmers and agricultural -related enterprises with diversified financial services such as transfer, capital settlement, aggregation payment, and collection of issuance, and the capital strength has been continuously enhanced.

The second is to adhere to customer first and improve their ability to make a style. Taking the "Powerful Style Construction Year" activity as an opportunity to carry out the "Create Strong Party Branch" and "Basic Management Improvement Year" activities in the entire jurisdiction. Give full play to the role of the combat fortress and demonstration leader of grass -roots party branches and party members in the development of operations. By selecting the pioneers of the tree party members, operation management training, business skills assessment, etc., we firmly establish a sense of active service, optimize the level of civilized service levels, standardize business business The operation process improves customer service efficiency, and the masses have continued to improve the sense of gain, security, and satisfaction of financial services.

Three innovation publicity and marketing, brighten the brand tree image. The all -jurisdiction of cadres and employees inherit the "shoulder bag spirit" and vigorously carry out all -employees' marketing, suction storage. At the same time, use the feet from the media to unlock the "traffic password" of agricultural credit in the form of customer "visible and happy" graphics, short videos, and webcasting to increase the brand awareness; "Jinyan E Pay" is a carrier, which has set up more than 60 financial scenarios covering 10 people's livelihood themes including medical, education, and business districts, and actively combined with Yun Flash Pay and well -known e -commerce brands. Vitality and card deposit scale; actively fulfilling social responsibilities, actively carrying out public welfare activities such as volunteer resistance, helping "creative texts", loving posts, and filial piety and old age, and won the favor of customers with true and true feelings, and brightened the Zhoukou Rural Credit brand.

Take the "Sanchuan", use the people. As a local financial institution that takes rooted in the earth, Zhoukou Rural Commercial Bank (Rural Credit Society) will rely on strong capital strength to adhere to the county area and service entity, and continue to provide a steady stream of financial live water for Zhoukou's economic and social development. A "farm" ink is left in the scroll of Zhoukou's "Lingang New Town and Open Frontier". (Lin Gen Shen)

Responsible editor: Zhang Wei Guo Jinhui

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