"Craft Beer Garden" becomes a new landmark of the Golden Beach Beer City

"Craft Beer Garden" creates immersive beer+consumer life experience mall, Chengjin Beach Beer City New Landmark

"Drinking" is not fun? Let's experience "factory drink"!

When the summer of beer is stunned, in the West Coast New Area Golden Beach Beer City, a 20,000 -square -meter Tsingtao Beer · Time Coast Cast beer garden is quietly completed, and the summer surprises are brewed with the waves on the 36 -degree gold coast line on the north latitude. Essence

▲ "Cast beer garden" into the new landmark of Golden Beach Beach.

This "craft beer garden" covers six major fashion formats including 1903 craft workshop, Qingdao Beer Time Coast Resort, whiskey club, Tanggu Beer SPA, 1903 bakery, and love base. The largest scale, the most complete format, and the most experienced immersive beer+consumer life experience Mall.

>> One stop solution <<

Create beer consumption quality feast

Entering the craft beer garden, a strong sense of atmosphere comes: industrial sculptures with fermented tanks as the shape, as if murmuring the history of beer in a whispering beer; the happy slide "grows" from the beer barrel ; The graceful beer flower is light, jumping on the sun coast ...

The beer barrel "Long" came out of "Happy Slide".

In the world of beer, if Mai Xiang came to 1903, it would be convinced by the different styles of craft beer. The 24 products of the 8 series are deeply "decoded" by the National Key Laboratory Doctoral Team led by the National Key Laboratory led by the National Brewery Master of Tsingtao Brewery, which is made of the world's top and flexible production of craft production lines, creating a new " Taste (memory memory ".

Through the square transparent glass at the foot of the workshop, the negative layer of the craft beer production line is seen — this is the first craft production line of Qingdao Beer and the nearest craft beer production line from the country. Consumers can watch beer production while dining, and feel the new "factory drink" experience that is completely different from the previous "drinking".

As the so -called good wine with good dishes, more than 160 cultural fusion dishes are born for beer. Due to the different taste characteristics of each craft beer, the special dishes that are matched with it also change. "The characteristics of American IPA are bitter but back to fruit, so it is generally paired with salty and spicy dishes, such as meat and seafood. Stealing intestines and desserts are the most suitable. "1903 Curber Squin Wei Zixian introduced.

As the first beer -themed resort hotel in China, Qingdao Beer Time Coast Resort, which looks like a cruise ship, fully integrates Tsingtao Culture, marine culture, artistic characteristics, etc., collided with various elements such as wind, waves, and water to create the ocean for tourists. dream world. There are also unique Mujun Tongu Beer SPAs, bringing together yeast bath, beer essential oil massage and other products, which can meet different consumer needs.

>> Deep immersion <<

New way of innovation and life

As a new type of physical business, the craft beer garden constructs a utopian full of youthful and dreamy, and builds people’s self -awareness with deep immersion -it is not just a consumer place, beer is not just a beer, but also not just beer, but also not just beer, but also not just beer A commodity, they also represent a new way of living and social.

Deep immersion is inseparable from the enhancement of beer elements, and it is inseparable from experiential design. It is the combination of the two to create a space with a sense of presence and to achieve the immersive state of the best experience.

Moving the beer plant to the dining table, this innovative practice of the 1903 craft workshop was full of immersion. The production line is directly connected to the 24 beer faucets. Consumers can taste fresh beer that just hit from the fermented tank at the dining table. This extraordinary experience makes people intoxicated.

In all corners of the craft beer garden, immersion is not only reflected in visual and taste, but also in the aspects of hearing, touch, and smell. A variety of sensory mobility allows consumers to enjoy a full range of joy. There are two bubbles in Qingdao, one is the sea and the other is beer. The distance between the coastline is only 80 meters, and the craft beer garden is accompanied by the sea. The sound of the waves can be heard here, and the taste of the sea can be smelled.

Breaking the imagination of traditional bread and cooking, the 1903 bakery will inherit the century -old active beer yeast, giving the bread a soul of "breathing, temperature, and healthier". The picturesque holiday hotel in the sea view comes from the aesthetics of the life of Tsingtao Beer. The pillow core equipped with beer and toilet with beer yeast, the beer element is like a shadow, showing a unique novel experience.

"We provide a very rich form. I hope that everyone can immersely experience all kinds of scenarios related to beer and provide a place of rest for the present life." Tong Fang, general manager of Qingdao Beer (West Coast) Cultural Tourism Development Co., Ltd., said.

>> The two industry fusion <<

Open a new era of industrial development

The national "Fourteenth Five -Year Plan" outline proposes that the development of the economic focus on the real economy will be adhered to, accelerating the construction of a strong country and a strong quality country, and promoting the in -depth integration of advanced manufacturing and modern service industries.

"Fusion of the two industries" is the process of developing the value chain from manufacturing as the center to the service industry. The integration is not simply added. Only companies with production resources and service thinking at the same time can walk in front of this track before this track. Essence On the basis of the full development of the manufacturing industry in Tsingtao Beer · Time Coast Cast beer garden, the keen capture of market demand continued to innovate the format. Eventually, it successfully embarked on a road of integration of the two industries, providing benchmarking reference for the development of the beer industry.

In 1903, the negative layer is the production space of the craft beer production line experience. It is the first craft production line in Tsingtao Beer to provide beer products for the various formats of the entire beer garden. This means that this craft beer production line must not only have a large output, but also innovate, and continuously innovate new variety flavors to meet market demand.

Not only that, Qingdao Beer also relies on the "State Key Laboratory of Beer Biological Fermentation Engineering" to set up a craft special class innovation and craft skill to launch eight major series including Lag series, wheat series, and IPA series to meet different scenarios The diversified needs of different people and different purposes support the needs of beer in the six major formats.

With basic support, various beer -related consumer scenarios have been expanded and extended. The six major careers are flexible and innovative. With a unique beer immersive experience, it attracts the guests of the four seas, making the craft beer garden a new landmark of the Golden Beach Beer City.

Based on the advanced manufacturing industry and supported by the modern service industry, the two major industries are integrated and developed, allowing Qingdao Beer · Time Coast Craft Beer Garden to have stronger toughness and broader prospects in terms of cost control or market space. Essence

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