Design leads sustainable new life

Author:Cultural Tourism China Time:2022.07.25

In 2022, the global new crown pneumonia's epidemic entered the third year. How to seek the stable development of the design industry under the epidemic is a topic that designers of various countries have paid attention to. In June of this year, Milan Design, known as the design industry, restarted after two years. This year's Milan Design Weekly conveys a clear signal, and the principle of sustainability has become the principles that many brands and designers follow the primary. The environmental protection concept of low -carbon emission reduction has been internalized and penetrated into all aspects of the creative industry. Many enterprises have tried to innovate and apply new materials and new tools to promote sustainable development. They focus on empowering urban renewal, balance human and nature with the power of design, and at the same time inspire and guide the audience to establish a sustainable lifestyle, create design "carbon neutralization "Vision.

▲ Italian Karo Lati Design Studio and architect Eutaro Rota cooperated in the Milan Botanical Garden to create a "Feeling The Energy" interactive exploration project

Interpretation of sustainable design aesthetics

Sustainability, recovery, rebirth, regeneration, technology, quality, cycle, green, tolerance ... The keywords of countless composition of the 60th Milan Design Week, the process of life and the continuous change of the earth environment of the epidemic situation and the continuous change of the earth environment Among them, all brands and designers participating in the Milan Design Week will build the curatorial theme on the theme "Design with Nature", which cleverly integrates the concept of sustainable concepts. Almost every brand takes environmental protection as the first element of design, constantly study and update production technology and technology.

The Italian Karo Lati Design Studio and architect Eutaro Rota cooperated in the Milan Botanical Garden to create an interactive exploration project of "Feeling The Energy". People walk in the botanical garden to explore the generation and consumption of sustainable energy in different forms. The creator used a 500 -meter -long digital bending copper tube to create a "sense of sense". Going along the winding copper tube, visitors can intuitively feel how the kinetic energy brought by solar energy, wind energy, and human activities can be collected and utilized to provide energy for the lighting, irrigation, and cooling in the park. For example, the "energy rotation Trojan" brought by kinetic energy and the "sunny curtain" covered by color membranes, which attracts people to participate in interactive performances "power resonancers" composed of huge electric trembling piano. "Solar Garden", etc., these interesting and interactive devices inspire people to reintegrate the efficient use of energy sources around them.

In 2009, the Swiss architect Peter Wizumo, who won the Pritzke Award, gave the work with a huge wooden crafts. His architecture is famous for its sensitive materials and focusing on the environment. This year's Milan Design Week shows the first furniture series of Simoto. These furniture works use traditional Japanese steam bending technology to make wooden framework. The wood softened through the steam, and then placed in the metal mold to form a beautiful curve, which not only reduces the waste of wood, but also ensures the long -term durability of the furniture. The design of the stroke is not limited to furniture, and it is also creating an atmosphere and a home environment. The pursuit of the appearance and details of the work is a major feature. In order to achieve satisfactory results, many works accessories are hand -made by professional craftsmen. In addition, this series of works is also very cautious about the choice of wood. Select the best quality logs without damage the ecological environment of the origin, and then transport the wood and then transport it to the greatest extent.

Fine Cabinet Brands, which are well -known in European Cabinet Brands, are known for fine craftsmanship, unique materials and environmental protection concepts. This year, the Capsule series of the classic series of new aesthetics and functional solutions in Milan Design Week. The integrated design demonstrates the harmonious and continuous brand concept. Ceramics, marble and revolutionary roasting stone beautify the home life with a delicate and elegant attitude. This new expression strengthens the visitor's perception of three -dimensional design, builds a poetic space, and creates a perfect balance of rigor and softness. In addition, the latest limited edition chairs "flow" and "profile" of Chinese designer Ma Yansong and SAWAYA & Moroni are both chairs and sculptures. The one -sided line gives the work to the futuristic charm of the work beyond the linear space -time. The interaction between the handrail, back, and seat height has been conducted by multiple scrutiny and eventually achieved integration.

The Spanish high -luxury brand Luo Yiwei presented a new "weaving new" project at the Milan Furniture Fair -a diversified handicraft project, which aims to bring new life to those previously forgotten or abandoned objects. The 240 brackets found from all over the world are handed over to the craftsmen. They use leather ropes to repair and repair them to create a series of unique baskets. The results are full of innovation, interest and surprise. Design Director Jonathan William Anderson said: For Luo Yiwei, the real craftsmanship is sustainable, and repairing this behavior is the basis for its realization. Objects are given another new meaning, and its own story and device are retained as a unique work that can be passed on to future generations. This handicraft expression is not only respect for sustainable environment, but also a respect for the initial meaning of object creation.

The Italian fashion brand Prada and Formafantasma Design Studio jointly discussed Milan's forest ecosystem in the form of magical light. The work is described as "collective reflection moment", which involves complex connections between design, architectural environment and nature. "Dialogue is not to criticize the ecology of the product manufacturing, but to work hard to develop new design culture. For a long time, the design of the design only stays to meet the needs and desires of the user, and it rarely pays attention to material procurement and development . Considering the existing ecological crisis, we should pay more attention to how to participate in the regulatory chain of the materials in a cautious and creative way than in the past. Today, the main opportunity we have is to develop a more complex design concept, not only Pay attention to product style, but also truly systematically cope with the challenges of sustainable development. "As if a declaration of deafening, the design field of this year's Milan Design Week has the pursuit of sustainable art aesthetics in the new era. The future of design art exists in the way of sustainable development. The following issues presented by the design week also triggered people's continuous thinking: how new interpretations of the relationship between man and nature, how people get out of the isolation state to produce new connections, which can improve efficiency machines and handicrafts full of romantic feelings. How to coexist ...

▲ The ultra -physical exhibition "Chromatik House" held in the Bagatvarsech Museum in Milan, in the center of Milan, conveys a series of different atmosphere, themes and aesthetics through the concept of the Yuan universe.

Let a good design integrate into urban texture

Obviously, the integration of fashion and culture, art and design has achieved the unique characteristics of Milan. Each design week, every block in Milan is involved in its own way, creating creativity out of the exhibition hall, and in the temporary space of the "shelf life", with the entire city Essence Mary Polo, chairman of the Milan International Furniture Exhibition, said that the Milan Design Week has never been a exhibition. It is a transmission of spiritual and values. The significance of the design week is to invite people to think about the relationship between people and cities together. The exchanges between the design weeks, especially the cross -border communication, are the integration of culture, which has a more far -reaching impact on the development of the industry and the gathering of talents. Significance to reference.

2022 is the "China -Italian Cultural Tourism Year", with the opportunity of 2022 Milan Design Week. Recently, a series of "2022 restart and link: China -Italian design & city dialogue" series of activities jointly sponsored by the World Design Weekly China City Design Week In the form of combination of "online+offline", the dialogue linkage of many cities in China and Italian cities is realized to jointly promote the effectiveness of the urban design week model on culture, industry, and urban development.

With the continuous growth of the urban design week model in China in recent years, each city design week has also focused on the characteristics of the city, constantly finding positioning to promote the development of relevant local industries. As an important advocate and promoter of the concept of urban renewal, the Beijing International Design Week has been established for 13 years since its establishment of many exhibitions, forums, and awards, etc. Today, its permanent site has also become a typical case of urban renewal; Tianjin International Design Week focuses on "cultural heritage and city", showing the world to the world's combination of Chinese and Western and modern integration; with the concept of "fashion Qingdao, movie capital", Qingdao International Film and Television Design Week actively actively collects high -quality film and television industry resources in Qingdao; Suzhou International Design Week proposes to pay attention to "Jiangnan Culture", with the principle of "design and application", empowering rural revitalization, and describing the new lifestyle of Jiangnan. Zhuhai International Design Week focuses on the cooperative development of the design industry in the Greater Bay Area and finds the design of the coordinated development of regional economy. The way; Shenzhen Design Week focuses on solving the problem of urban development through "design", showing the vitality and innovation of the design capital.

In order to prepare for the first international promotion conference of the "Shenzhen Design Week and Global Design Award", Han Jiaying, the Shenzhen Design Weekly Persons, visited the Milan Design Week. She said: "On the streets of Milan, designer stores, art exhibitions, bookstores, and design museums are everywhere. I walk, feel the design history of the entire Italy, feel the design development and trend of Italy, and you can chase this book. Trace the source to understand its growth process. Italy's home furnishing industry, fashion industry, and automotive industry are all the world's top, which is inseparable from its excellent design. In Italy, design has been integrated into productivity and occupied very large in the economy. The gravity. There is a design shadow in life in life, which is not deliberate. As a design capital, Milan is well deserved. "

Han Jiaying believes that Shenzhen is also a design capital, but compared to Milan, there is still a lack of diversified display space and platform. The significance of the birth of Shenzhen Design Week is to gradually realize "platformization". "I hope to build the Shenzhen design week into the best and most professional design dialogue platform in China. This platform is multi -faceted, including talent education, design research, design history, professional shaping, and cutting -edge trends. Only in this way can we can Attract the most cutting -edge and best designers in the industry, connect the design with the modern manufacturing industry in Shenzhen and the Greater Bay Area, and promote the upgrading iteration of modern manufacturing and industry. Design is not only closely related to industry and development, but also with development. The daily life of the people is closely related. In Milan, eating and living, the design is designed and exquisite everywhere. The Shenzhen Design Week is not only for industry, industry and economy, but also to improve the aesthetic and humanistic literacy of the entire city. "In Suzhou International From the perspective of Sun Qun, deputy director of the Executive Committee of the Design Week, the city needs a new narrative angle and method, and the design week provides such a new way. Modern City Design Week has a lot of responsibilities: urban renewal, cultural heritage, environmental protection, industrial renewal, and aesthetics of life; Design Week covers all crowds: designers, design enthusiasts, elderly people, children, aboriginal people, new immigrants, etc. These responsibilities and the needs of the crowd are problems that every city in the process of globalization. In this sense, the design week is not only a urban activity, an innovative urban festival, but also a city at a time that encourages innovation. "Design should be open to the city, empower the industry, and serve the improvement of people's livelihood. Design must have a sense of overall situation and sense of responsibility. In an era of close interconnection, problems such as regional economic integration and global climate change should not be just the government or the government or The topic that the big enterprise is concerned should also be a new starting point, new angle, and new motivation for the younger generation of innovation and creativity. Globalization will not stop, and the real design must be transferred from the "self -intoxicating ego 'to' '' The big me of destiny and responsibility '. "

▲ The Louis Vuitton brand displayed the latest design at the 2022 Milan design: cloud sofa, belt casual chair and border stool.

Young design power assumes new mission

So, what is the mission of a new generation of designers? Recently, a summit forum with the theme of "Sustainable Fashion", the eyes focus on the young design forces and consumer groups dominated by "Gen Z" to explore the unique attitude of a new generation of Chinese designers in "sustainable fashion" Thinking of long -termism with fusion. Like a fresh wind, people see the optimism, vision and responsibility of young generation designers and entrepreneurs.

Chen Peng, a clothing designer of the opening ceremony of the 2022 Winter Olympics, believes that the sustainable investment characteristics may not bring immediate benefits, but creativity is the beginning of everything: first creation will be produced. He encouraged the younger generation of designers to adhere to long -termism, "the designer gave emotional value to the product. When people’s consumer concepts change, the emotional value outside the product will gradually increase infinitely. At this time The influence of fashion will become bigger and bigger. "

The natural "zero waste" feature of knitted materials allows the designer of science and engineering to concentrate more attention on the sustainable reform of the manufacturing end. She believes that sustainable fashion reforms are not "heavy". Although the transformation of consumer consciousness is a long -term process, if you can start from the core design and production end, gradually make some changes -for example, using AI software in the design process to reduce the waste of duplicate work and version of the version of the version, and pass the version of the version. To solve the problems of the material side of the biotechnology, it can provide consumers with products that have a sense of design and sustainable characteristics, making people easier to accept the concept of sustainable consumption, thereby promoting the cycle of sustainable concepts and economy.

From the beginning of the brand, Fang Yannan, a Chinese designer who graduated from the Central St. Martin Arts and Design Institute in London, has made a single size of clothing that can meet all body needs through the "air weaving" technique developed by himself. The "zero waste" of the fabric is realized while the inventory was wasted. Later, she and the team also developed the soles suitable for a variety of sizes and foot types. Different beads and weaving methods were designed through invisible holes in the soles of the soles to launch a new shoe. For Fang Yannan, the distance between "sustainable" and "environmental protection" is not far from people's daily life, so she describes the environmental protection actions of major responsibilities to people through her romantic and dreamy design language, so that everyone will slowly let everyone slowly. The ground and happier to accept this transformation. Talking about the challenge brought by the reform of "sustainable fashion", Fang Yannan also frankly expressed the pressure of the designers, and gave suggestions based on its own brand development experience: "'sustainable' is very expensive, which is very expensive So what is the most sustainable way for the brand. We have always been doing the best balance, and increase the choice of sustainable fashion items within our ability. Methods convey information to consumers, so that everyone naturally thinks that this is a happy thing. We hope to have a chain reaction to make people more happy to participate and make sustainable fashion a part of culture. "

Creativity, inspiration, dreams, stories ... The influence of sustainable development concepts and information transmission of design industries seems to be more vivid and contagious than other migrant industries.Looking forward to more designers and creators, through the most primitive force of "design", they will step into the new journey of sustainable fashion changes together to jointly guard the beautiful and sustainable tomorrow.

"China Culture News" on July 24, 2022

The 1st version published a special report

"Design Leading New Life"