"Cut the order" and "Core" coexist in the semiconductor industry to face the "two days of ice and fire"

Our reporter Li Yuzheng, a trainee reporter Li Wenshan, since July, the market has successively reported the news of the semiconductor supply chain "sharply cut orders", involving head manufacturers such as Samsung, LG, Dell, TSMC, and covering it. Key chips/components such as control and display driver integration), PMIC (integrated power management circuit), and MCU (micro controller) have attracted market attention. Insiders believe that this situation is mainly due to the decline in the demand for consumer electronics terminal products. Special mobile phones are the largest chip market and have a great impact on the entire industry. In terms of supply, in order to cope with the previous "core" phenomenon, many chip manufacturing manufacturing Business increases production. In short, the increase in supply and the decrease in demand have led to the two days from the "lack of core" to "cut orders". "From the perspective of the development of the real economy, this round of semiconductor 'cutting single tide' is mainly concentrated in the consumer electronics field. It is not that the entire semiconductor is cutting orders. Mr. Deng, the relevant person in charge of the electronics company, told a reporter from the Securities Daily. The imbalance of supply and demand caused "cut tide" according to the data of the China Information and Communication Research Institute, from January to June 2022, the total number of domestic mobile phone shipments in the domestic market was 136 million units, a year -on -year decrease of 21.7%; in terms of PC, market research institutions Gartner's forecast It shows that global PC shipments in 2022 will decline significantly by 9.5%. According to Mr. Deng, an interviewed above, in the first half of the year, consumer electronics terminal manufacturers continued to cancel orders in order to digest inventory and keep the capital chain cracking. Some terminal merchants would rather give up 50%to 80%of high deposits and still cancel orders; some terminal vendors will not mention the goods on the grounds of relevant excuses, in order to not increase subsequent cost investment. Dong Min, deputy secretary -general of the China Electronic Video Association, said that Samsung had cut orders three times in the year. The first time was at the end of the first quarter, at the time of not much; the second time was in May, Samsung cut the panel orders by 30%; the third time was to extend the period of "suspending procurement parts". Since then, other machine manufacturers have also begun to control inventory, such as another leader LG electrons have also cut orders sharply. Samsung Electronics (China) related persons told reporters: "The company does adjust the order, and the specific situation is coordinated by the headquarters." In the field of computer PC, Dell also reported that in order to avoid the price of inventory, the PC product line will cut 50%. HP is also evaluating the specific situation. It is reported that this wave of "cutting orders" is the first action of downstream terminal brand manufacturers, and then terminal brand manufacturers will be transmitted to key chip manufacturers and upstream supply chains, such as wafer foundry, panel links, some categories of chips and components, and some categories. Form the chain effect. The affected panel factories, including BOE, LGD, Huaxing Optoelectronics, Sharp, etc. "There are two main reasons for cutting orders. First, due to the release of the capacity of domestic chip companies, the large number of consumer electronics chips have been listed on the market to seize market share, which leads to a decline in orders for foreign chip manufacturers. The market is weak, and consumer electronics manufacturers have to reduce the production plan, and some high -end chip shipments have declined. "Zhang Xiaorong, dean of the In -depth Science and Technology Research Institute, told reporters. Xie Ruifeng, general manager of Guangzhou Xinmou Information Consulting Co., Ltd., believes that mobile phones are the largest chip market. This year, mobile phone sales have dropped sharply and destocking has led to a sharp decrease in order, which has a great impact on the entire industry. However, Mr. Deng also said that although the prices of some products for consumer electronics have fallen, the demand in popular areas such as automobiles, industrial control, data centers, and medical care is still high. In the fields of cars and other fields, the "Core Tide" takes MCU as an example. The downstream application of China's MCU ranks first in consumption, accounting for 27%, followed by automotive and industrial control. The decline in consumer MCU demand has the greatest impact on the impact of Chinese manufacturers. Since July, the consumer MCU has shown excessive views, and prices have declined significantly; for automotive and industrial control, the demand for MCU has continued to rise. Under the trend of vehicle electrification, the amount of bicycle dosage increases. Traditional fuel vehicle bicycles are usually 70, while the amount of bicycles of smart electric vehicles is about 300. Zhang Xiaorong believes that due to the hot sales of electric vehicles, chips such as vehicle regulations have continued to rise, and the supply is in short supply, which once led to the difficulty of production in global automobile manufacturers. It should be noted that the current domestic automotive chip import rate is very high, and China's new energy vehicle is the market with the largest demand for vehicle -level chips. Before the local production capacity is not released, the phenomenon of out -of -stock chip in the next three years will continue to exist. "Automotive electronics and other industries, especially new energy vehicles are in the air outlet industry. Even if there are not so many actual demand, most manufacturers will consider from the long -term perspective, and the demand for automotive electronics will increase. Because any production has a certain period, In particular, the manufacturer will consider supply from a longer cycle. "An Guangyong, an expert of the Global M & A Credit Management Committee, told reporters.

Picture | Site Cool Hero Bao Map Network review | Editor Zhang Min | Shangguan Monroe Final Audit | Li Hui

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