Scriptures | Why are prefabricated dishes in the large consumer market favored by capital?

Cover reporter Ma Mengfei Xiong Yingying

On July 15, data released by the National Bureau of Statistics showed that the GDP in the first half of the year increased by 2.5%year -on -year. In the first half of the year, all parts of the country made efforts in many end, conforming to the trend of upgrading of consumer demand, and continuously creating new consumption scenes.

Focusing on the large consumption field, since this year, the sales of prefabricated vegetables have ushered in rapid growth, welcomed by more and more consumers, and also attracted many enterprises' investment layout. According to the data of the China Formula Industry Alliance, the size of the national prefabricated market in 2022 is expected to reach 410 billion yuan, and it may reach a trillion yuan scale in the next 5 years.

In this issue, in this issue of "Scripture Music", Xu Xiang, general manager of Shenchuangzun Southwest District, and Hong Le, senior expert lecturer of the Shenzhen Stock Exchange, discussed the entrepreneurial trend of the large consumer market, and gave it to prefabricated dishes and other projects. Out of your own opinion. In their opinion, the prefabricated vegetable industry is now entering the fast lane.

Food processing has become an entrepreneurial trend

"For entrepreneurial enterprises, the early stage is actually very difficult, so talents are critical." Hong Le first said that the threshold for large consumption is undoubtedly lower than new energy and new materials, but this shows that it shows that it shows that it shows that it shows that it shows that it shows that it shows that it means Competition is bigger.

At the same time, Hong Le mentioned that Sichuan, as a large consumer province, has a lot of companies in food, catering and other industries, and the Sichuan people's consumption power and desires are very high. So what should these big consumer entrepreneurs do to attract customers and win the favor of capital?

"First of all, consumption of consumption is generally" eating, wearing, traveling and playing ", and we talk more about eating and playing in Sichuan. I think food companies are a big trend." Xu Xiang believes that future young people cook at home to cook at home. There will be, but the overall is reduced. It may solve the problems of eating through socialization. For example, I often take out takeaway, so I think this may be a major trend.

For example, Xu Xiang said that he had more than 500,000 meals a day for a friend's company.

In addition, Xu Xiang also mentioned that many high -quality traditional foods and the dishes made by excellent chefs should be produced through automated equipment, AI intelligence and other technologies to produce with industrialized methods. Logically, these things can be produced industrialized now. Coupled with China's characteristics, our developed supply chain logistics, including take -out logistics, can solve the last mile problem.

Large -scale projects are more popular with capital

Based on the above views, Xu Xiang said that he is optimistic about the market for prefabricated dishes. "At present, prefabricated dishes are not unusual, and they are already the Red Sea, and everyone is exploring. But in the food industry, there is no explosive quality of prefabricated dishes. This is possible to create some companies from small to large."

Xu Xiang also mentioned that he talked to friends who made catering. KFC McDonald's burgers and chicken legs can swept the world. Whether our braised pork can do it, he thinks it can be done completely. This is the market for prefabricated dishes.

On the other hand, Hong Le proposed that in terms of catering, there are also some people who insist on making feelings, or dishes that are called art. This model is also okay. However, if entrepreneurs want to connect with the capital market and make large companies, it is important to obtain capital recognition. "But the logic of capital, I think it may be more popular for projects that can be standardized and mass -produced."

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