The Ministry of Commerce answered every question: Make up the shortcomings of the home appliance market to promote the development of home appliances consumption

On July 22, the National New Office held a routine briefing of the State Council of the State Consumer State Consumer State Consumer State Consumer Consumer State Consumer Consumer State Consumer Office.

A few days ago, the executive meeting of the State Council deployed the consumption potential of green smart home appliances. The Ministry of Commerce, in conjunction with the Ministry of Industry and Information Technology, and the State Administration of Market Supervision, has studied the "Several Measures on Promoting Green Smart Home Appliances Consumption" (hereinafter referred to as "Several Measures").

In response to the characteristics and highlights of this move, "Daily Economic News" reporters asked the Ministry of Commerce at the blowout at the blower.

Sheng Qiuping, deputy minister of the Ministry of Commerce, responded to the reporter. At present, my country's home appliance market is shifting from supply -driven to demand. The people's demand for upgrading of green smart home appliances is strong, and the potential for sinking markets such as rural areas is huge. The "Several Measures" focuses on the improvement of the quality of life of the people, based on strengthening policy support and measures to guarantee, and replenishing the shortcomings of the home appliance market with market -oriented means to promote the sustainable development of home appliances consumption.

Multiple measures to stimulate consumption potential

According to statistics, in 2021, the retail sales of domestic appliances and audiovisual equipment of units above the national limit reached 934 billion yuan, accounting for 6.1%of the retail sales of units above the limit. Stable growth, consumption, and employment play an important role.

"Daily Economic News" reporter learned from the blower at the scene that affected by factors such as the epidemic, since March this year, home appliance consumption has faced greater pressure, especially in April and May, which is greatly affected. To this end, the Party Central Committee and the State Council made timely deployment, requiring stable increase in home appliance consumption. The Ministry of Commerce has quickly implemented it, and has studied 9 policies and measures to promote the consumption of green smart home appliances in conjunction with relevant departments.

Talking about the characteristics of this measure, Sheng Qiuping told the reporter of "Daily Economic News" that the first is to stimulate consumption potential with market -oriented means. In recent years, the joint platforms and merchants have been working together to promote the consumption of home appliances. For example, Beijing has implemented energy conservation and reducing consumption policies for six consecutive years, and has accumulated a total of 42 billion yuan in home appliances.

"In this regard," Several Measures "proposed that the implementation of home appliances to go to the countryside with old -fashioned and green smart home appliances, encouraging conditions with conditions to give policies and funding support, but it is not allowed to set up unreasonable and discriminatory access conditions to effectively use the market mechanism to play a market mechanism. Role, fully mobilize all aspects of forces, so that the dividends of policies benefit more companies and the masses. "Sheng Qiuping said.

Secondly, it is to improve the consumption experience with convenience measures. At present, there are still some shortcomings in the field of home appliance consumption. The problems of large safety hazards for home appliances are still highlighted, and the problems of poor recycling and use still prominent, which not only affects the consumption experience, but also inhibits the willingness of consumption. In this regard, "Several Measures" proposed that the implementation of home appliances after -sales service is implemented, the protection of consumer rights and interests, and comprehensively enhanced the level of home appliances from production to sales, installation to maintenance, renewal to recycling. Caller, comfortable, rest assured, and reassuring.

Promote the transformation and upgrading of home appliance companies

Sheng Qiuping replied in a question from the reporter of "Daily Economic News" that it was necessary to optimize the consumption supply with industrial upgrading. In recent years, with the continuous expansion of the consumer market size of the home appliances, a group of 100 billion -level home appliance manufacturers represented by Haier, Midea, Gree, TCL, Hisense, Changhong, etc., the advantages of domestic brands in the field of home appliances have become increasingly obvious , But there is still a gap between the consumption demand of the upgraded green smart home appliances.

Sheng Qiuping further pointed out that the "Several Measures" proposed that optimizing the supply of green smart home appliances, on the one hand, promote the accelerated transformation and upgrading of home appliance manufacturers, launch more green smart home appliances that meet different needs, attract more high -quality home appliances to enter the Chinese market. Continue to meet the consumer demand of home appliances with high quality. On the other hand, promote the opening of smart home appliances standards, interconnection, promote the application of Internet smart home appliances, accelerate the development of digital families, and effectively improve the quality of life of the people.

According to the data released by the Ministry of Industry and Information Technology, in 2021, the Chinese household appliance industry realized operating income of 1.74 trillion yuan, exports exceeded 100 billion US dollars. Chinese home appliances were sold in more than 160 countries and regions around the world. More than 2 billion families around the world are using China. product. Refrigerators, air -conditioning, washing machines, TVs, and small appliances that young people are very favorite, including mobile phones, the product output share in the world is more than 50%.

Sheng Qiuping said that the Ministry of Commerce will coordinate the prevention and control of the epidemic and promote consumption, organize activities such as home appliance consumption season and home appliance grid purchase festival, and guide all places to set up green smart home appliance display areas in pedestrian streets and business districts. Organize home appliances stores, large -scale supermarkets set up home appliances living halls, and real -view experience areas.

"Carry out the first show of the new home appliances, create an immersive, experiential, and interactive consumption scenario, promote green home appliances, smart home appliances and other products and services, and lead the new trend of home appliance consumption." Sheng Qiuping said.

Daily Economic News

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