"Stomach", "Heart", "Love", three keywords lead the homestay industry to get rid of homogeneity

Author:Intersection Time:2022.07.24

The intersection point news As the summer vacation came, the homestay tourism around the city took the lead in recovering, and the recovery growth trend appeared. However, due to the rapid expansion of the homestay industry in recent years, the homogeneous competition brought about by the coaxing has also greatly reduced the freshness of the homestay. On July 21, the first batch of training courses of the "Jinling Homestay Lecture Hall" jointly organized by the Nanjing Cultural Tourism Bureau, Nanjing Agricultural and Rural Bureau, Nanjing Tourism Group, and Nanjing Homestay Association, the industry insiders and experts made advice The stomach "heart" and "love": three keywords: do special catering, seize the "stomach" of tourists; do excellent services to allow tourists to live "heart"; make culture and "love" with tourists.

Seize the "stomach" of the tourists, and tie the tourists’s "foot"

The delicious and smooth valley handmade fish round, fat but not greasy Dongshan Bridge tiger skin buckle meat, crispy and refreshing small grinding sesame rapeseed rapeseed ... The "Jiangning Township Fasteless Disperer" exhibition was held on the spot. The special dishes cooked in ingredients and specialty products are "Ji Ji", which is bright.

"Different from the farmhouse catering of the stewed meat and the big bowl of soup, the guests are sitting in an elegant store, while enjoying the outdoor beauty, while trying to taste the local dishes, more particular about the taste and characteristics of the catering." Nanjing Homestay Association Fei Shengzhong, Vice President and Secretary -General, said that the local vegetables in Nanjing are very characteristic, and the space for excavation and improvement is very large.

Zhou Chengzhu, a chef of Jiangning Tourism Industry Group, shared the research and development experience of "B & B Specialty": "Our Huaiyang cuisine is fine, to restore the" hometown flavor ', and you can absorb other cuisine. " Really, go to Zibo, Shandong, and Yan'an, Shaanxi to study the "Lu cuisine" and "Qin cuisine" skills for local dishes.

For example, there are many Jiangning Reservoirs, which are rich in "big heads". They develop "one fish and three eating" -the clear soup fish head, green onion fish fillet, chopped pepper fish bone, and different cooking methods to maximize the freshness of the fish. Jiang Ning's "Yunshui" homestay has planted a lily at home. Zhou Chengzhu's team developed "raw clouds and water lily", "Lily Mixing Lily". The guests reflected "crisp and refreshing, suitable for summer wine".

To enhance local dishes, we must work hard on the catering culture. "We have studied the traditional dish of Huanglongzhang Huangpu Duck, chose a scattered hemp duck, with pork trotters, aged flowers carving wine, and prepared the" Niangniang Duck ". Coal stove stewing 'series dishes:' firewood old hen soup '' 'Thousands of knot stewing meat' 'Soybean sprouts stewed back and dried.

Because there is no hotel scale, breakfast has always been the "short board" of the homestay. In this regard, Fei Shengzhong believes that the homestay breakfast does not need to be "more and more", which can be "less and special". A bowl of spicy powder in a homestay in a homestay in Guizhou in various places, a bowl of seafood noodles in Xiangshan, Ningbo, "one trick" becomes the homestay The "memory point" that attracts the retreat, there are many early tea in Jiangsu, and a lot of earlier points. The homestay can be used to use the "short board" to make up the length.

Put down the "heart" of the tourists, the service must be "three ordinary"

From the early "feelings", "dream -seekers in the country" to local residents and returning makers to join in. While the scale is large, the quality of service is also different: the supplies are not uniform, the beds cover the quilt, and the bathroom is used " Public towels "wipe their hands ... Pooring the experience of check -in, the details are not particular.

"Capitals come to stay in houses and want to experience the" wild luxury "vacation experience." Li Zhaoyi, director of the Zhejiang B & B Federation, said that tourists love the countryside, but they need the service standards like hotels. "So the homestay homestay,‘ people ’is characteristic,‘ 宿 ’is basic, you must do the service internal skills.”

How to make tourists consume "heart"? Li Zhaohui concluded three "Everyone": Everyone must see clean and tidy, and all the guests use them to be comfortable and safe, and all guests feel enthusiastic and thoughtful! B & B can have different styles, but the supplies must be customized, so that tourists are rest assured. In addition, the hospitality culture is the soul of the homestay -a smiley boss, enthusiastic and thoughtful steward, and diligent and attentive waiter to give tourists a feeling of returning home.

Kong Yanlan, the manager of Lanyuan B & B, Gaochun District, said that the "good customer culture" metaphor to make a sense of temperature, and the homestay service must continuously improve the "temperature". "Every room in our homestay has one -to -one services. When the guests order the room, they will contact the guests to send the parking lot. , To serve the whole process. "

As more and more enterprises and units are placed in beautiful villages, the homestays have multi -functional and settlement characteristics. In Caitang, Fuling Street, Jiangning, a new auditorium, children's science popularization hall and tourist service center were built after the whole village was renovated. They integrate hotel services into the homestay operation, which is very popular with enterprise units.

"Love" with tourists, the homestay must compile "Township Creation Drama"

"'But enabling the owner to be drunk, I do not know where it is his hometown.' Poetry Li Bai's poem tells the highest state of the homestay operation." Li Zhaohui said that the homestay should tie the hearts of tourists, just do dining and services. It is not enough. It also needs cultural experience and emotional resonance, so that tourists live in homestays and hotels, hotels, and hotels.

Li Zhaohui believes that the "spiritual needs" of the homestay are the essence of the homestay. The urban people come to residential homestays. The original intention was a kind of escape: escape the city, escape work, and escape the unchanged. Very fresh vacation. Therefore, the homestay "sells" the free new lifestyle of the body, mind, and spirituality. Living in the "home" of the homestay can temporarily "forget" the home in the city, "aside" the work in the city in the city Essence How do homestays "rejoicing" with tourists? First of all, based on regional characteristics, create a clear -and -the -themed homestay. The person in charge of the Ningbo Homestay Association said that the city's urban population, economic volume and the same type of cities in China are too much, and the number of beds and tourists is far more than most of the same types. To do enough, build a homestay with the theme of "mountains", "sea" and "city", showing the local culture of mountain houses, catching the sea, and dwellings, and giving tourists a refreshing homestay experience.

To allow tourists to "resonate", the dwellings must also reflect the attitude and life claims of the owner through the "high -aggressive design", and through interactive cultural and creative and cultural tourism activities, tourists will be integrated into it and participated in. According to Li Zhaohui, in Ningbo's "Jacking Box" homestay, local cultural and creative products, specialty products for butter paper, and fine hemp rope bundle packaging exhibitions. Food Breeding Association. Mu Ran, the homestay of "Bamboo Cloud Thinking" in Laishui District, Nanjing, said that they held barbecue parties for tourists in the wild. The fruit and vegetable garden had different themes every month. The homestay became a comprehensive ecological park.

"So the homestay can be more than just 'homes'. It presents the aesthetic space of a comprehensive cultural tourism life. It is a rural tourism complex." Li Zhaohui believes that the good homestay owner is like a "screenwriter". Chuang, special products, and activities are "linger" in the homestay, tell the story of the homestay, and perform a good "village creation drama", so that tourists blended with the physical and mental, and forgot to return.