The e -commerce leader who has operated 23 years suddenly announced: All shutdown!

Recently, the former e -commerce leader Yisu.com issued a closure announcement.

Shanghai Yingshi Information Technology Co., Ltd. announced that due to the company's adjustment of its operating strategy, it decided to stop the operation of Yicu network platform and close the Yiqu website. Before 24:00 on August 12, 2022, Yisu.com will close the transaction functions of all products and shops on the website, and at the same time close the user registration, login, recharge function, and close the website server.

In 1999, Shao Yibo founded Yico.com, which has been operating for 23 years. Yicu.com is the first C2C website in China. In 2000, Yicu.com topped the list with various indicators for a long time, becoming China's largest e -commerce website. In June 2003, the world's largest e -commerce website in the United States acquired the remaining shares of Yicu.com, wholly -owned Holdings. In the same year, Taobao was established.

According to data released by CNNIC, in 2005, EBAY Yicha.com is still the largest e -commerce company in my country, occupying nearly 60 % of the domestic market share. However, the united network after combining EBAY did not continue the status of its industry's boss. In 2006, the market share of the eBay EBay.com fell to 29%. Later, under the squeezing of e -commerce websites such as Taobao, JD.com, Yicu has long been starlight. Although Yi Qi still has a chance to enter the list of Shanghai e -commerce demonstration enterprises, but slowly its representativeness is getting weaker. Followed again. After a few times, Yicu.com gradually faded out of the Chinese e -commerce rivers and lakes.

"Ant War Elephant" result of the elephant is defeated

In 1999, Shao Yibo and Tan Haiyin, who graduated from Harvard Business College, returned to China and founded the "Chinese Edition EBAY" Yisu.com. The number of registered users two months after the establishment of the website increased to 40,000, the online transaction volume exceeded 10 million, and when the establishment of three months, they received a $ 6.5 million investment from three US venture capital companies. Soon after, he got the "big brother" that he had been imitating -then the investment of EBAY, the largest international e -commerce platform at the time. After Jiuqiang joined forces, Yicu.com reached its peak in 2003, and became a C2C giant with a market share of 80%at that time.

However, at this time, the founder Shao Yibo made an unexpected decision: selling Yicu.com to EBAY for $ 225 million. Ethical Network has since changed its name to EBAY.

Shao Yibo's withdrawal made Ma Yun, who had just established Taobao for two months and was supported by Sun Zhengyi and others to see the hope of entering the C2C. Since then, Taobao, who knows Chinese consumer shopping habits, ran all the way.

After EBAY took over, Yisha, because the "American model", which still insists on the website, continues to charge service fees, has decreased market share.

According to data released by CNNIC, the market share of EBAY in 2006 has fallen to 29%. In the same year, Taobao had nearly 70%of the market share. And just a year ago, EBAY Yisun still occupied nearly 60 % of the domestic market.

In 2006, eBay cooperated with Tom online to establish a new joint venture. In April 2012, Yiqu.com became a wholly -owned subsidiary of TOM Group. All business of Yiqu was stripped from eBay and operated independently. According to data released by Iri Consultation, in the C2C online shopping market, Taobao was absolutely leading in the second quarter of 2012 with a 95%share, and the shares of Easy Fun fell to 0.01%, which can be ignored.

"In fact, before 2010, although there were many problems with Yi Qun, there were still a certain market and space. However, after EBAY withdrew from the Chinese market, Easy Fun became the subsidiary of TOM Group, and its service quality further declined. The problem eventually led to the gradually fading out of everyone's vision. "Yu Simin, an e -commerce analyst of the China Electronic Commerce Research Center, said an interview with the" Daily Economic News "reporter.

Looking back at 2003, Ma Yun launched Taobao during the peak of Easy Fun to conduct positive battles, and was once played as "Ant War Elephant". Many years have passed, the "ant" of that year has become a commercial giant, and the "elephant" is almost sluggish.

After all, "the soil and soil are dissatisfied" after all

From the perspective of most industry insiders, the failure of EBay is mainly due to the "not acceptable" caused by copying the "American model".

"The loneliness of Yiqu.com is due to the consequences of a series of decisions." Yu Simin pointed out that the user charging mode of Yicu's initial use of the user is synchronized with overseas. At this time, Yi Fun did not choose to follow up and change the confrontation strategy. Coupled with a series of problems brought by cooperation with EBAY, a large number of users have lost, and the market competitiveness has declined sharply.

The reporter noticed that under the pressure of Taobao, EBAY also sought to change through, such as connecting with PayPal, providing a convenient and fast payment model, and exempting all service fees from 2006 ... But because the response is relatively lagging behind, the response is relatively lagging behind Taobao has already seized market share, which is too late.

In February 2010, EBay had hoped that relying on the rich overseas resources owned by eBay and launching overseas purchasing business, but still harvested very little.

Founder Shao Yibo invests in baby tree, hunting and recruitment

According to public information, Shao Yibo, the founder of Yicu.com, was born in Shanghai in September 1973. He is a dual bachelor of Physics and Electronic Engineering of Harvard Business School in 1999 and Harvard University.

In 1999, Shao Yibo participated in the establishment of Yisu Network Information Service (Shanghai) Co., Ltd., and served as chairman and CEO. After being acquired by EBay in 2003, he served as EBAY Global Vice President.Due to family reasons, Shao Yibo moved to Silicon Valley in the United States at the end of 2003.In 2006, Shao Yibo joined Jingwei United States, and at the same time founded the baby tree with Wang Huaan.Shao Yibo is currently the founding partner of Jingwei China, and has invested in famous projects such as baby tree, hunting, looking for steel nets, and installment.

According to the "Hurun Rich List 2019", on October 10, 2019, Shao Yibo ranked 1204th in the "Hurun Rich List 2019" for 3.4 billion yuan.

Source: Comprehensive CCTV Finance, Daily Economic News, Surging News, Yixu.com

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Edit: Zhang Jie

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