2022 China International Tourism Fair | International Mountain Tourism Alliance to promote the new charm of mountain tourism

On July 22-24, the 2022 China International Tourism Fair co-sponsored by the Ministry of Culture and Tourism, the China Civil Aviation Administration and the Yunnan Provincial People's Government opened at the Dianchi International Convention and Exhibition Center in Kunming. The International Mountain Tourism Alliance has carefully created a fresh and ingenious "mountain tourism" exhibition area. The Alliance brought more than 10 member units in 7 countries including Spain, Russia, Austria, and Ecuador to participate in the exhibition. They came from government agencies, scenic spots, tourism equipment brands, outdoor sports companies, etc.

Shao Qiwei, vice chairman of the International Mountain Tourism Alliance, inspected the league booth accompanied by Fu Yingchun, executive secretary general, and successively inspected the Ministry of Culture and Tourism, Yunnan Province and other leaders and guests to visit North Korea and Thailand who came to visit and exchanged. Ambassador Hua and overseas VIPs introduced the construction and development of the alliance.

The booth of the league is located at the 10B03 position of the International Exhibition Hall 10 of the Dianchi International Convention and Exhibition Center in Kunming. It covers an area of ​​81 square meters. It mainly uses the world famous mountain as the main design concept, and integrates a series of new tourism formats such as RV camps, mountain hot springs, and outdoor camping. It shows the colorful mountain tourism style, which is refreshing and bright. The physical tents and camping supplies placed on the scene attracted the attention of many professional buyers and the public. They stepped forward to negotiate or consult, and also became one of the popular punch points for this cultural tourism event.

The Alliance takes the 2022 China International Tourism Fair as an opportunity to lead you to a new experience in mountain tourism that is not restricted by regional restrictions through videos, format display, camp construction, equipment display, etc., showing a new tourism market format and new model. The new gameplay reflects the new outlook of the alliance on the development goals of the world mountain tourism industry, and further enhances the international influence of the alliance.

Driven by the global wave of sustainable development, the contribution of the tourism industry will continue to extend to the three major pillars of the economy, society and the environment, and its reputation, status and value will continue to increase. Mountains are important surface forms, ecosystems and living spaces. The mountains account for about 1/4 of the global land area. 75%of the world's countries have mountains. The natural and human resources of the mountains are precious wealth commonly owned by human beings and an important tourism resource. It occupies a very important position in the global tourism development pattern. The mountain tourism experience has a variety of mountain life, feels the history of harmonious and prosperous mountains, and creates a brilliant and splendid mountain civilization.

The International Mountain Tourism Alliance is the world's first international organization in the world launched by China. Since its establishment on August 15, 2017, 189 groups and individuals in 33 countries and regions of the world's five continents have been absorbed. Among them There are 76 institutions, 104 members of the domestic institutions, and 9 individual members. Group members include tourism institutions in the world and regions of the world, non -profit organizations, travel companies, tourism -related consulting institutions, tourism colleges, airlines, equipment manufacturing companies, outdoor sports organizations, etc. Individual members include well -known tourism fields Experts, scholars, entrepreneurs, etc. The International Mountain Tourism Alliance is led by ecological civilization, with the purpose of protecting mountain resources, inheriting mountain civilization, promoting mountainous economy, and benefiting the people of the mountains, actively promoting the international exchanges and business cooperation of tourism, summarizing and promoting the development experience of mountain tourism, promoting mountainous ecology Sustainable development.

The International Mountain Tourism Alliance is willing to work with other international organizations to create new theories, experiences and methods of sharing mountain tourism development with the spirit of equality, tolerance and cooperation, so that the concept of sustainable development will bloom in the field of mountain tourism.

Editor -in -chief: Qiu Hui

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