Dali Cultural Tourism Flash Liang Journey to the venue of cultural and tourism fusion of sails!

On July 24, the 2022 China International Tourism Fair, which lasted 3 days, ended in Kunming. Dali participating groups use this international large stage to actively brightly brightly highlight the brand and selling characteristics. The rich cultural tourism resources and other unique charm and vigorous vitality, the deep integration of cultural tourism has a strong development momentum.

Seize the opportunity of the platform and promote the recovery of the cultural travel. Dali Prefecture Culture and Tourism Bureau joined hands with the Cultural Tourism Associations of 12 counties and cities in Dali Prefecture, the Dali Prefecture Inn Industry Association, and the Dali Tourism Group, the Dali Tourism Distribution Center, and the Yuehui Silver Instrument. China International Tourism Fair. In addition to rich publicity materials, it also brings a variety of products such as high -level special agricultural special products, non -heritage creative products, tourism cultural and creative products, and tourism boutique lines, tourism benefit products. During the period, Dali participating groups distributed publicity materials such as travel maps, strategies, magazines, and publicity folds to scan the code, silver jewelry, tie -dye notebook and other cultural and creative gifts, and exhibit roses, silverware, wood carvings, earth pottery, plums, plums, plums, plums, plums, plums, plums, plums, and plums. For a series of tourism products, further activate the Dali Cultural Tourism Consumer Market, and help the cultural tourism market to accelerate recovery.

Land -on cooperation projects, conspiring the road of development. During the 2022 China International Tourism Fair, a signing ceremony was held in cultural tourism projects such as the rural revitalization demonstration sites of Shangma Town, Xinhua County, Heqing County Xinhua Silver Instrument Exchange Center. ) Information Technology Co., Ltd. signed the "Cooperation Framework Agreement" and so on. The Dali Tourism Group Co., Ltd. and Yunnan are connected to 8 travel agencies to reach in -depth cooperation consensus; Yang Yanshimen Customs Company reached the intention of cooperation with the Shanghai Chunqiu Group, and how to provide a deep experience in the post -ticket era with Qianli Cultural Innovation. Sexual projects such as preliminary cooperation intention, etc., have reached a total of 22 cooperation intentions, injecting new impetus into the high -quality development of the Dali state culture and tourism industry.

Gathering a variety of formats and showing beautiful results. In recent years, the Dali Wenwen Traveling Industry has fully stretched out the new chain of the cultural tourism industry, built a new situation of diversified development of cultural tourism, and cultivated a new environment for the development of the market. A number of new cultural tourism products, new formats, and new models have emerged. At this tourist attraction, cultural tourism IPs such as "there is a kind of life called Dali" and "the best love confession in China" and other new tourism scenic spots, love tour, rural tourism, ecological tourism, research tour, sports tour and other new tourism The model is presented by different verses, which is wonderful and continuously, highlighting the development results of Dali culture and deep integration of tourism.

Participate online and offline, enhance interactive experience. At this tourist meeting, Dali adopted a combination of online and offline, effectively expanding the coverage and influence of "wind and snow, free to Dali". Online, the "Dali Cultural Tourism" video number and Douyin take the live broadcast of netizens Yunyou 2022 China International Tourism Fair; wear AR glasses at the Liangfeng Taiwan exhibition area to identify the photo wall and butterfly spring, summon the virtual tile cat to open the explanation service Looking at the virtual butterfly flying around the butterfly spring, immersed in Dali. Offline, "Dali March Good Scenery", "I am waiting for you in Dali", "Women's Overlord whip", "Small River Water Water" and other wonderful songs and dances. More and more audiences enter Dali and start the desire of the beautiful journey of Fenghua Xueyue.

Increase publicity and expand the brand's influence. During the entire 2022 China International Tourism Fair, Dali received the attention and reports of many media such as the People's Daily, Xinhuanet, China Network, and Global Network; the party secretary and director of the Dali Prefecture Culture and Tourism Bureau Zhao Wei were invited to visit the China Cultural Media Group "Cultural Tourism China Conference Living Room", sharing and promoting the rich cultural and tourism resources of Dali; since July, Dali Cultural Tourism has opened the "Focus on Traveling to Journey to Dali" on the WeChat public account of "Dali Cultural Tourism" and APP. There are more than 200 releases, and the cumulative reading exceeds 6 million times.

At the Yunnan Exhibition Troupe held on the afternoon of the 24th, the Dali Prefecture Culture and Tourism Bureau won the Outstanding Organization Award and the Best Exhibition Award, and the gains were quite abundant. Dali will take the opportunity of this tourist Jiaotong Fair to continue writing the Dali story of the in -depth development of cultural tourism integration, promote the conversion of Dali new and old kinetic energy to "speed up and increase", and promote Dali construction into a veritable historical and cultural city, international tourism city and western Dian tourism. The circular demonstration zone, realize the "cultural tourism" of the high -quality development of the industry in the state.

Reporter Yang Jinmin

Wang Zehang Deng Bintu

Editorial Ma Yinrui

Review Ma Yonghu

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