China BOY turning over, station B UP master transformation syndrome

Is it contradiction with the identity of the owner and idol?

The popular UP master is also a high -risk profession.

Recently, the two big UPs of Station B, China BOY and Rabbit Voho video remarks were suspected of turning over. The letter question and answer session in the video released on June 11. There was a male fan who said that the girl's favorite girl refused to show it and farewell to the other. The boys held hands to visit the mall and asked how to get revenge on this girl.

In this regard, the two UPs sang a harmony, and in the video, "Breaking the See with her", "Find someone to take you revenge", "Just like this", etc., give a series of rumors behind them. Reply.

The exaggerated performances of the two caused a large number of netizens, and many fans said in the comment area to take off their fans in place.

After the fermentation of public opinion, China Boy apologized in the video comment area, saying that "creation is not considered" and "some content caused everyone's disgust." However, this response was accused of perfunctory by netizens, so it did not buy it, and even triggered more related topics.

After pressure, after the Chinese BOY apologized, a handwriting letter was posted on Weibo and station B on June 13, and he appeared on the hot search as soon as possible. However, it seems that the rollover has become a final game. The two UP owners who add up to 10 million fans have been angered the basic disk of fans because they have no mouth cover and lack of content audit awareness.

In fact, this is not the first time that the master of the hundred UPs has turned over. The UP owners of Station B benefited from the active community atmosphere, but when their words and deeds deviated from the expectations of fans, the diffusion effect of the community would be more obvious.

"Hundred" often roll over

The rollover of Chinese BOY and Rabbit is not accidental. The "Hundred UP Master" of station B seems to have some kind of magic. In the past two years, there are many heads of heads who have received this honor.

Many of the UP owners are "disaster out of the mouth." In August 2020, the Otome incident of the UP Lord "Natto" pushed her overnight to the top of public opinion. Because of her extreme evaluation of the game, the players of Otome games were to avoid reality, which attracted many netizens' opposition.

After that, Grandma Nazdo chose to apologize, and in the video, she was almost crying. This made some netizens ridicule that station B has opened the era of "apology". However, due to the "forgetting" storm, the charm was dropped by millions, and the comment area also set up "selection".

While "Grandma Na Doudou" brings popular science to the followers, there is no shortage of laughter in the video, and the reputation at station B has always been good. The reason for the overturning of the car, in addition to the lack of operational awareness of the UP owner, was also questioned by netizens as a platform, as a platform, and was also questioned by netizens.

When it comes to rollover, the user B is more impressed with the total playback volume of more than 100 million and more than 6 million fans, the well -known animation area, LEXBURNER. In early February 2021, because of the improper remarks of the role setting of "No Response" in the live broadcast, Lexburner was pushed by netizens to the cusp.

His wording and words in his talker, such as "successful people in society, can't he like this kind of drama?" It seems to be ironic from netizens to the meaning of the fans. LEX lacks thoughtful thoughts and brought a wave of rhythm. Despite the two apology, the audience's dissatisfaction failed to calm down.

In the end, his account and live room were punished by banning, and the honor of the "2020 Hundred UP Lord" and "Outstanding anchor of 2020" were also canceled. This is one of the big anchors of one of the roof streams in Station B. Due to the live broadcast room where tens of thousands of followers watched, LeX fell into the altar.

In addition to the UP owner of his own remarks, a group of people were hammered. As early as 2019, "TOM Cousin" torn a million fans UP Lord "Huai'an Yimeng". The video playback once reached the third day of the day. Huai'an's Dream issued a video response on January 23. TOM cousin brother It was also given the title of "Hammer District UP Master".

From then on, Station B has set off a hammer.

Some netizens disgusted with this fierce mutual tear, saying that "feel a lot of suffocation on the Internet." Another group of users believe that these UP masters should indeed be supervised, saying that "the hundred UPs are also regarded as public figures, and spreading widely affects badly."

However, no matter what, the hammer to the hundreds of major rollover does cater to the emotions of some netizens, and it has also become the secret of some UP owners. However, the hammer is constant hammer, which is also a dangerous game.

Just in January of this year, half an hour after Station B announced the list of the top 100 UPs, and before the award was awarded, another UP owner was "something wrong."

The Music area's UP master, "Did you sing today" is a high school student, and she turns over because of her relatives and friends -her mother was picked out of the old deeds. With a cover video, the rapidly rising smoke is the newly promoted 100 UP owner, but a judgment of the Chinese referee document number "Guangdong 0105 Minchu 31427" has made the hundreds of instantly become 99th in an instant.

Her mother Wu Jing borrowed 280,000 yuan from others in 2017, but did not repay the time, and eventually the defendant went to court.

It is very subtle that the UP Master Tobacco also updated a voice on the day of the judgment. The video content mentioned, "Why should I borrow money by myself?" This obvious knowledge and support attitude refreshed the three views of netizens, and once again set off a heated discussion.

Small workshop business is difficult to do

China's BOY rollover has undoubtedly unveiled the hidden disease of the commercialization of station B.

Compared to the fast -moving MCN operation, the main personalization operation of station B UP always has various risks. Taking China BOY Wang Hanzhe as an example, Wang Hanzhe was born in 1998. In 2012, Wang Hanzhe began to make a video of the UP master at station B in 2012. His initial motivation was almost corresponding to the overall development of station B: use love to generate electricity. After the overall community of station B expanded, the number of users doubled, and after commercialization, Wang Hanzhe also ate the dividend of Station B and became the head of the head of station B.

However, similar to other UP owners who are born in other B stations, China BOY did not sign a professional MCN institution, and only signed contracts with the super -power culture of station B. In most cases of super -power culture, it mainly helps the UP master to take over the business order.

In this case, although Station B is going to PUGV as a whole, the production of professional content is still a small workshop. Although some head UP owners can use the annual income of more than 10 million, they often have only one or two assistants to assist in shooting videos. China Boy is one of them.

Most of the people who are trembling and so on, most of the people signed with MCN have strict work review and release mechanisms. Under the pre -conditions of commercialization, the masters will never express their opinions easily in sensitive topics, nor will they not easily express their opinions, nor will they not easily express their opinions. Follow your personal life. But in comparison, the owner of station B often gets attention through his own settings, and therefore needs to show his personality.

People -core industries are often unstable. The main operation of station B is difficult to bypass this logic. When Chinese BOY posted a video according to the usual logic, he could only judge whether his video may be stepped on the Thunder point through his cognitive ability, which is more prone to flipping.

At the same time, compared with shake, fans at Station B are more likely to establish an emotional link with the UP owner. It is reflected in commercialization, that is, the fans of station B are more sticky and the customer unit price is higher. But this also means that the UP owner needs to respond to the emotional expenditure of fans. If the UP owner is lacking (such as a vegetarian lion and Xiao Ke'er), offending the audience (such as Lex and China Boy), and even the parents are old (cigarettes), they may suffer back.

In the era B of the niche and community, these problems still do not constitute a problem in essence. For example, today's post bar is full of posts that are easily attacked by netizens, but it is difficult for some people to take responsibility for this, and few people will cause more public issues.

However, when station B went to popularization as a whole and became a platform with 300 million months of active households, problems that had not been problems were enlarged infinitely, and the addition of different user groups also exacerbated the contradiction between the community. Some of the UP owners with two groups of fans at the same time are also easy to step on the red line of some issues, which eventually triggers a crisis of public opinion that is difficult to turn.

In comparison, although Douyin's bloggers often have rollover incidents, there is no emotional link between users and bloggers. It is also difficult to form a large -scale discussion.

In 2019, Chen Rui, chairman and CEO of station B, responded to whether the community atmosphere would change after the user group expanded after the "Late" interview: What I want to do is to make Station B the most flexible community through product design. For example, I deliberately reduce the social attributes of station B and let users meet less. Build users into a community -centered community, and each user meets only under the video. The community has expanded tenfold. As long as this type of content is still there, he will feel that this atmosphere has not changed.

However, when the scale of the user of station B expands sharply, the same UP owner has attracted fans from different circles. When the unilateral user group incident is furious in the unilateral user group incidents represented by LeX and China Boy, this beautiful imagination is undoubtedly undoubtedly It became more fragile.

Wen ｜ Xiao Liang Chen Shouzheng

Edit ｜ Dushing horse

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