"Vientiane Mid -axis" is aimed at the public

The light body is light blue, the head is long, there is a tail behind me ... Yesterday, the lively and playful "Vientiane Middle Axis" IP image with the Wanning Bridge Town as the prototype was officially unveiled for the first time. It is reported that this help mid -axis shall be jointly produced by the Xicheng District Culture and Tourism Bureau jointly produced by Beijing He Tu Joint Innovation Technology Co., Ltd. The name of the name.

The central axis of Beijing is both a historical and cultural axis and a contemporary development axis. In order to allow more people to feel the "living" central axis culture, the IP image of "Zhenshui Little God Beast" came into being. Jin Zhen, director of the Cultural Tourism Bureau of Xicheng District, introduced that in recent years, Xicheng District has focused on strengthening the display and utilization of the inheritance of the central axis, especially the combination of exploration with new technologies. "New" story.

Jin Zhen said that the IP image design is based on Wanning Bridge Town. As the only point of intersection between the Beijing central axis and the World Cultural Heritage China Grand Canal, Wanning Bridge has a special geographical location and has a high value of heritage. The embankment on both sides has the beautiful and lifelike shape of the water and beast carved in the Yuan and Ming dynasties. It is a precious stone carved artwork, and it is also a typical representative of the existing town beasts in various places.

On the basis of maintaining the prototype characteristics of dragon horns, dragon scales, soft tails, cloud eyebrows, curly hair, ingots, etc. The eyebrows are like Tengyun and waves, and their big eyes look lively and cheerful. The main body of the IP uses a light blue, reflecting the close connection with water, symbolizing the moisturizing everything and endlessness of life. In order to reflect that it originated from the water beast, it has the ability to "town water", and it also designed the skills that can control ice crystal energy and control water balls for "he". The overall design not only reflects the cute and cute appearance, but also contains the connotation temperament of nature, justice, cheerfulness, and perseverance.

From now to July 27th, the little water beast on this mid -axis will publicize their names to the society and bring together opinions from all parties. From July 31st to August 2nd, 10 high -quality names will be selected from the "Sea Selection", and voting activities will be opened through the official Weibo of "Beijing West City", and the voting results and expert opinions will be finally combined with the voting results and expert opinions. The authors who are finally adopted will get a HUAWEIP50PRO8GB+256GB mobile phone. In addition, the name is selected as the shortlisted author of the voting object, and he will also obtain exquisite cultural and creative souvenirs.

It is understood that the "Vientiane Mid -axis" digital cultural experience project will be officially launched in August this year. At that time, citizens and tourists can use AR technology to break the space -time boundaries. The sound of sound, experience the opening of the gate to Wanning Bridge, and enjoy the car water horse in Di'anmen ... and the new name of the "township beast on the central axis in Beijing" will also meet with the general public.

In the next step, Xicheng District will launch a series of popular cultural and creative products such as digital collections and blind boxes such as digital collections and blind boxes. While telling the stories of the central axis, we use cultural and creative products as the media to promote the real economy such as IP authorization and empower the surrounding business, so as to expand the transmission of mid -axis culture and serve the good life of the general public and tourists. (Source: Beijing Youth Daily)

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