Cultural Observation ｜ Virtual Digital Hypirant Employment Guobo Expert: Opportunities and Challenges

Cover Journalist Zeng Jie Intern Lin Xiaotu analyzed the Internet

The 110th anniversary of the National Museum of China ushered in a new employee. On July 22, when Guobo's first virtual number wise man "Ai Wenwen" appeared, it attracted the attention of Wenbo's enthusiasts. In short videos, the youthful and beautiful Ai Wenwen came from the campus to Guobo. Under the leadership of the staff, he entered the exhibition department, the collection of the collection warehouse, and the exhibition hall, and gradually entered the work role. Netizens liked: "Qiao Xiaoqian, beautiful eyes, both the elegance and calmness of classical beauties, but also the lively and cheerfulness of modern girls, look forward to the meeting with Wenwen in the country."

Guobo Virtual Digital Hammer Ai Wenwen

This is not the first virtual figure in the field of cultural Expo. As early as May 18th International Museum Day, "Wenwen Yan", who was tied with Shuangyu Maruko head and dressed as the makeup of Tang Dynasty flowers. Wait for services.

Nowadays, more and more virtual human beings come by the wind and enter the Wenbo industry with eighteen martial arts. Is this a future development trend? For other museums, what is the significance of borrowing? On July 24, the cover journalist interviewed Chen Shaofeng, director of the Academic Committee of the Academy of Culture and Industry of Peking University. The scholar who continued to pay attention to the development of the cultural industry and the Yuan universe admitted: "Cultural digitalization has become a development trend. Test the water once, visit the museum in the future, or you will see more virtual human services to provide cultural services. "

A magical sense of the collection of cultural relics with the collection of collections is well received

According to the "Virtual Digital Man Deep Industry Report" released by third -party agencies in January this year, by 2030, the overall market size of Chinese virtual digital people will reach 270 billion. Among them, the market size of identity virtual digital people is about 175 billion, and the total scale of service -oriented virtual digital people exceeds 95 billion. From anchors, customer service to shopping guides, tour guides, the scene of virtual digital people is constantly enriching, and now it has been involved in the field of cultural Expo.

Ai Wenwen, who was born on May 4, 2000, was written in the resume. Even the name was deeply meaningful: "Ai" "AI", also "love", "Wen" "Wen Wen". The post -00 girl based on artificial intelligence technology, with her love of civilization, culture, and cultural relics, devoted her to her work.

Ai Wenwen will study in many positions in Guobo

As soon as I walked into the "Ancient China" exhibition hall, the virtual person and collected cultural relics produced a magical sense: the white glaze Haiyan on the Haiyanhe Qingzun flew to Ai Wenwen's ear and became a glorious pearl earrings. , Wearing a plain skirt, waving a sleeve, the cultural relics live.

According to Guobo, Ai Wenwen is a special new employee of Guobo. She is both the image spokesperson of the virtual World Museum and the ability to learn from different positions in the real World Museum; A witness who came from history; she was rooted in the cultural genes of the Chinese nation, formed at the forefront of AI technology in the new era, and will be a friend of the audience across time and space.

The employment of virtual human Ai Wenwen has opened a new way to open the National Bo "Shangyun with a number of wisdom". In the future, she will study in depth in different positions such as the collection, research, display, and external exchanges of Guobo, and tell the story of Chinese stories online and offline platforms. Interestingly, the virtual person with a realistic expression between the hands and feet, just won praise as soon as he joined the job, and even accidentally brought the goods for the culture and innovation. Netizens praised the National Bo: "Where can I buy the Hanfu and earrings of Wenwen To? Seek the same model! "" This is the collision between history and culture and modern technology, and has already made a ticket to the National Bo. "

Wen Yan at the China Cultural Relics Exchange Center

The rapid development of digital culture is an opportunity or a challenge

When the concept of the "Yuan Universe" was born, the major museums also tried water, hoping to obtain technology blessings in the digital age, and seize a place in a wider virtual world.

According to Chen Shaofeng, director of the Academic Committee of the Academy of Culture and Industry of Peking University, virtual digital people have sprung up like rain. Many institutions are creating, some are a virtual character image, and some are the digitalization of robots. This is the development trend of digital culture. It will bring a refreshing service experience to the audience.

This year, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Promoting the Implementation of the Strategy of Cultural Digitalization" (hereinafter referred to as the "Opinions"), and proposed to develop a new scene of digital cultural consumption, vigorously develop online and offline integration, online online, online and online. Combined new digital cultural experience. After that, many cultural units have joined the cultural digital fast lane, and virtual people are a way of presentation that has attracted much attention.

Whether it is "Wen Yan" or "Ai Wenwen", it is a virtual character image presented by digital technology. With the maturity of technology, these virtual people are not only affordable, emotional, but also mastered the skills of explanation and communication skills. Essence Guobo previews the first single tailored for Ai Wenwen to be released, and the "debut" is expected in the future.

Chen Shaofeng admits that the Yuan universe is the integration of digital technology, and virtual people are one of the ways of the museum to embrace the Yuan universe.In the future technology explosion, more and more digital products will appear in the cultural industry. This is a great challenge for procedural work and lack of innovative work.With the advent of the 6G era, virtual human beings can go directly from online to real scenes and interact with the audience, which will cause some social division of labor to change.He suggested that all walks of life should think about how to work with virtual human beings in the future to create more personalized service content for their creation, or participate in the research and development and management of artificial intelligence to give play to the irreplaceable advantages of human beings.

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