Travel | Cross -provincial travel promotes the "post -college entrance examination economy". Graduation travel is exquisite and pragmatic

With the end of the college entrance examination and the advent of college graduation season, the graduation travel season officially kicked off. The domestic epidemic prevention and control forms continue to improve, and the implementation of more accurate "melting" policies for inter -provincial tourism, and the issuance of consumer coupons in various places, has promoted the arrival of small peaks in the early summer tour.

As part of the "post -college entrance examination economy", the graduation season has attracted the attention of the graduation group. According to the data of the "Graduation Travel Season" Consumption Trends Report released by Tongcheng Travel, as of the morning of June 13, the search volume with "graduation travel" as the keyword rose by more than 400%month -on -month, accompanied by camping and surrounding cities around The popularity of keywords such as in -depth travel rises significantly. Among them, Guangdong, Anhui, Shandong and other provinces are provinces that users love to search for "graduation travel" products. Ctrip data also shows that the search popularity of the "graduation travel" keywords this week increased by more than 300%month -on -month.

In this year's graduation tour market, multiple theme scenarios such as camping, e -sports hotels, and cultural museums have been loved by a new generation of graduates. It is worth mentioning that the ordering of coupons has become a "standard" travel of contemporary young people.

Cross -provincial tour to promote the "post -college entrance examination economy"

As the Ministry of Culture and Tourism adjusted the scope of "melting" across provinces, the restrictions on cross -provincial travel travel were mostly relaxed. After the exam, where to play has become the focus of the attention of graduates. Data from Tongcheng Travel Platform show that in the choice of travel destinations, Kunming, Chengdu, Chongqing, Haikou, Xi'an, Changsha, Changsha, Urumqi, Wuhan, Guangzhou, Guiyang and other graduates are loved by different ages. For graduates, the attraction of these cities is that they have rich cultural tourism resources, and they are also the "net red" destinations with high popularity on the Internet world.

In order to attract more across provinces, many provinces in China have launched a series of ticket -free and preferential policies in June. For example, in Kunming's wild Yahu Lake, Heilongtan Park, Jin Temple Famous Victory, etc., Guangyuan's Jianmen Shu Road Jianmen Pass Tourist Area, fresh and college candidates, can enter the park for free with the admission ticket. Judging from the current trend of travel after the college entrance examination, "ordering" has become a common choice for graduating this year.

Now the graduation travel products in various places have been fully launched. In order to allow fresh candidates to make good use of preferential policies in various places, the selection of preferential destinations with preferential destinations when designing routes and integrating related fields. The elements of customer group preferences, such as net red check -in points, niche experience, travel auction, etc., launch a new graduation product containing the "Gold List Title" gift package.

Tongcheng Travel launched the theme promotional activity of the "Graduation Season", and many business segments such as accommodation, scenic spots, and travel have launched wonderful activities one after another, making graduation travel cost -effective and fun. In addition, the "Jiangxi Scenic Scenery -My Youth Jiayou Gan" activity hosted by Tongcheng Travel will enter the major universities and send "Jiayou Gan students rights and interests", that is, students across the country to travel to Jiangxi and free blind spotlights Activity.

Camping top "Graduation Travel Season" hot list

In terms of travel methods, contemporary young people are more willing to try new gameplay after the exam. According to the latest online survey of Tongcheng Travel, due to the impact of the epidemic, 58%of the college entrance examination graduates tend to travel around the local area. Camping, e -sports hotels and cultural museums are the favorite travel products of the new generation of graduates. Data show that since the end of the college entrance examination, keywords such as "e -sports" and "e -sports houses" on the Tongcheng travel platform have risen by 300%from the previous month, and the search ranking has jumped from the top five to the top. The standard of accommodation for two days, one night or three days and two nights is a popular choice for graduates. In the camping place for outdoor and three or two friends, combining camping with script killing, werewolf kills and other multiplayer games is also the choice of most graduates.

In terms of theme types of scenic spots, the college entrance examination graduates and groups of the same age will choose theme parks, museums, animal and botanical gardens, maritime museums, natural landscapes and other types. These are also popular types of graduates across provinces. Tongcheng travel data shows that Shanghai Haichang Ocean Park, Wuhan Happy Valley, Zhuhai Changlong Ocean Kingdom, Guangzhou Changlong Happy World, Huizhou Hai Gui Bay Tourism Area is the most popular theme park of graduation travel. It is worth noting that although the Beijing Global Resort and the Shanghai Disney Resort have not been released for the time being, they are still attracted to the attention of young customer bases. In addition, music festivals and theme activities loved by young people in summer are important reasons for the long -term travel of graduates.

Travel is exquisite and pragmatic

It is understood that recently, consumer consumption policies have been introduced to issue consumer coupons. Cultural tourism is an industry that focuses on the issuance of consumer vouchers in this round of consumer vouchers. For example, from June to July, Yunnan will distribute cultural tourism consumer coupons and refueling coupons not less than 100 million yuan; from the end of May to mid -December, Guizhou will issue 10 batches of 2022 with a total of 160 million yuan 2022 in 2022. In the year, the "Colorful Guizhou · Chamber of Commercial and Huimin" Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer was mainly issued for student groups to launch summer vacations and graduation season for summer vacation and graduation season.

Young people are the main group of cultural tourism consumer coupons. Before placing an order, consumer coupons have become a established habit. Tongcheng travel data shows that the proportion of coupons on the platform after the 95th and 00s on the platform is the highest, accounting for more than half. For contemporary young people, the concept of consumer coupons for reasonable consumption does not affect their pursuit of exquisite trendy products, but instead make them interested in many new things.

The online survey of Tongcheng Travel shows that more than half of graduates choose to plan in advance.They will plan the best travel routes in accordance with their needs, combine platform consumer coupons and product prices, so that the travel is exquisite and enriched.Interestingly, when traveling planning, graduates pay more attention to the sense of travel experience. It is suitable for taking pictures and punching cards, unique characteristics, food, and Internet celebrity cities.Cheng Chaolong, chief researcher at the Tongcheng Research Institute, analyzed the recent favorable and consumer performance of the recent policy end, and the needs of short medium tourism will still constitute the main passenger flow of the entire summer market. Long -term travel has also gradually recovered after the optimization and adjustment of the inter -provincial tours.Under the influence of travel discounts of various destinations, the student group has more travel options.Responsible editor: Jia Tingyi

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