2022 China International Travel Fair | Cultural Tourism Chinese reporters take you to the exhibition -walk into Baoshan, Yunnan

Baoshan, known as Yongchang in ancient times, took the meaning of Yongshi prosperity. The land area was 19,637 square kilometers. It has jurisdiction over 3 counties and 3 counties in Longyang District, Tengchong City, Shidian County, Longling County and Changning County. More than 500,000 Chinese, overseas Chinese, and overseas Chinese are distributed in more than 30 countries and regions.

At the 2022 China International Tourism Fair, Baoshan's booth can be described as tea and coffee fragrance in the nose. The expansion of tourism products and rich cultural tourism resources have attracted a large number of guests and the media to stop and visit.

The staff of the Baoshan Exhibition Troupe communicated and negotiated with buyers, exhibitors, and media at home and abroad, and actively publicized Paushan cultural tourism resources. Thousands of propaganda materials have been taken away, especially the preferential measures of cultural tourism and boutique lines of "take a train to travel to Baoshan" have been snatched and attracted many guests to consult. Preferential measures, 20 boutique tourism routes and 12 theme activities planned in the second half of 2022.

This travel payment is the first large -scale tourism trade conference held in Yunnan since the epidemic. The county and cities and cities and cities and cities and cultural tourism enterprises actively participated and organized it seriously. The leaders of the Baoshan Cultural and Tourism Bureau told reporters that the participating work presents the following characteristics:

First, the scale of the delegation is the largest in the years. This year's tourist Jiaotong Fair organized a total of 127 cultural tourism departments and more than 40 cultural tourism companies in cities, counties (cities, districts), and a total of 127 people attended the meeting. Among them, 28 cultural tourism companies were concentrated in the theme image museum of Yunnan Province. The cultural tourism products of 12 companies exhibited in the Cultural Tourism Consumer Museum, and 5 non -genetic inheritors were promoted in the non -heritage exhibition area in Yunnan Province.

The second is to display colorful content. As soon as the audience entered the Paushan Exhibition Hall, they were surrounded by strong coffee and tea fragrance. Paushan small coffee was a national geographical logo product. At the World Coffee Evaluation Conference in Brussels, Belgium, it won the "Yurika" gold award. There are still more than 200,000 ancient tea trees in Changning County, Baoshan City, which is a veritable "Millennium Tea Village". The exhibition "Welcome to the Millennium Tea Township" brought the audience to the tea garden oxygen bar in fragrant tea, and "Common Tea" allowed the audience to understand the strong Changning tea culture. There are also national treasure Yongzi, Nanhong agate, yellow dragon jade, emerald, shadow and other characteristics. Non -heritage products such as the medicine, colorful pottery, earth pottery, and dried columns demonstrate Baoshan culture.

The third is to carefully organize publicity activities. During this travel Jiaotong Fair, Baoshan City organized a number of activities such as boothing publicity, non -heritage publicity, cultural tourism investment promotion, tourism line promotion, business travel cooperation signing, and other activities. Resources and product lines.

The fourth is to make overall characteristics highlight the thrift. The theme of "Gaoligongshan · World Natural Heritage" in the Baoshan booth is simple and generous, beautiful and practical. While highlighting the "three world -class resources" of Gaoligong Mountain, geothermal hot springs, and Southern Silk Road, it also fully demonstrates each. The distinctive highlights of the counties and cities have further highlight the overall image of Baoshan Cultural Tourism through cultural and creative products, non -heritage products, small coffee and tea on -site brewing, local singing and dancing interpretation, etc., and improved the effectiveness of publicity.

(Interview and picture shooting: Huang Yan)

Responsible editor: Wu Shuangying

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