In 23 years of operation, the "largest domestic e -commerce website" in the past announced its shutdown!

The 23 -year -old e -commerce website Yicu.com issued a closure announcement.

Recently, Yisu.com issued a announcement of Shanghai Yingshi Information Technology Co., Ltd., saying that due to the company's adjustment of its operating strategy, it decided to stop the operation of the Yico Network Platform (www.eachnet.com) to close the Yico website.

The date of the announcement is July 12. According to the announcement, the release period of the announcement is 30 days, and from the 31st day from the date of the announcement (that is, 24:00 on August 12, 2022), Yicu.com will close the transaction functions of all products and shops on the website, and close the Yicu.com. User registration, login, recharge function, close the website server.

The announcement reminds users that in order to ensure the safety of the money, users are requested to log in to Yisu.com as soon as possible to check the account and use past transaction records; before 24:00 on August 12, 2022, Yisu.com also retains the online balance back function for users. Please Operate in time to protect legitimate interests. During the announcement period, users are requested to refuse to click on the Internet or pay all the goods or payment links sent to users in the name of online shops to avoid unnecessary property losses and disputes.

At the same time, during the release period of this announcement, Yicu.com also opened a customer service mailbox for users, and the special answer account balance was returned.

In the past "the largest domestic e -commerce website"

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According to the information of Yisu.com, on August 18, 1999, Yico.com was established. At the beginning of its establishment, the company worked in a two -bedroom house in Shanghai. Two founders Shao Yibo and Tan Haiyin were the only two employees at the time.

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The number of registered users two months after the establishment of the website increased to 40,000, the online transaction volume exceeded 10 million, and when the establishment of three months, they received a $ 6.5 million investment from three US venture capital companies. Soon after, he received the investment of EBAY, the largest international e -commerce platform at that time.

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In 2000, Yicu.com topped the list with various indicators for a long time, and reached its peak in 2003, becoming China's largest e -commerce website, and once owned 80%of the market share.

However, at this time, the founder Shao Yibo made an unexpected decision: selling Yicu.com to EBAY for $ 225 million. Ethical Network has since changed its name to EBAY.

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In 2003, Taobao was born, and challenged Yisu.com.

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After EBAY took over, Yisha, because the "American model", which still insists on the website, continues to charge service fees, has decreased market share.

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According to data released by CNNIC, the market share of EBAY in 2006 has fallen to 29%. In the same year, Taobao had nearly 70%of the market share. And just a year ago, EBAY Yisun still occupied nearly 60 % of the domestic market.

Since then, Yicu.com has changed his hands several times and gradually faded out of the Chinese e -commerce rivers and lakes.

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In 2006, eBay cooperated with Tom online to establish a new joint venture. In April 2012, Yiqu.com became a wholly -owned subsidiary of TOM Group. All business of Yiqu was stripped from eBay and operated independently. According to data released by Iri Consultation, in the C2C online shopping market, Taobao was absolutely leading in the second quarter of 2012 with a 95%share, and the shares of Easy Fun fell to 0.01%, which can be ignored.

Copy "American Model"

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From the perspective of most industry insiders, the failure of EBay is mainly due to the "not acceptable" caused by copying the "American model".

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Yu Simin, an e -commerce analyst at the China Electronic Commerce Research Center, believes that the loneliness of Yico.com is due to the consequences of a series of decisions.

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Yu Simin pointed out that the user charging model that Estro was initially used was synchronized with overseas. At the same time, Taobao's competition for and Yiqu has always adopted a free model, which attracted a large number of users. At this time, Yico did not choose to follow up and change the confrontation strategy. Coupled with a series of problems brought by cooperation with EBAY, a large number of users have lost, and the market competitiveness has declined sharply.

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"In fact, before 2010, although there were many problems with Yi Qun, there were still a certain market and space. However, after EBAY withdrew from the Chinese market, Easy Fun became the subsidiary of TOM Group, and its service quality further declined. The problem eventually led to Yi Fun gradually faded out of everyone’s vision. "

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Nor did I have not tried to change.not

EBAY once connected with PayPal to provide a convenient and fast payment model, and from 2006 to exempt all service fees, but because of the relatively lagging response, Taobao has already seized market share, which is too late.

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In February 2010, EBay had hoped that relying on the rich overseas resources owned by eBay and launching overseas purchasing business, but still harvested very little.

Source: Surging News, Daily Economic News, 21st Century Economic Herald

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