Design era: the road of cross -border innovation in the office furniture brand under the wind

On July 22, the industry media "Design Times" published an article on the title of "Intelligent, Design, Education ... the Road to Cross -Border Innovation of Office Furniture Brands in the Wind". The content is as follows:

The theme of e -sports, home office, smart office, ecological design, old -fashioned design, the combination of furniture in home care mode and smart medical care, product solutions in the field of education ... All the current hot issues of all this can be in July The answer was found at the office environment and commercial space exhibition held on 26-29.

The office environment and commercial space exhibition of China Family Expo (Guangzhou) is currently the world's leading, largest, and most complete high -quality office and commercial furniture exhibition. As the industry's wind direction benchmark, the current office environment and commercial space exhibition will also unlock the new tide gameplay of the office, explore the extreme potential of the future office in the new environment, and go deep into the field, focusing on the multi -dimensional development trend of the industry.

Before the exhibition, we interviewed six domestic industry leading brands from three dimensions from smart products, design empowerment, and educational space solutions: Shengao, Corcano, Ki, Hengfeng, Jiechang, and Lege. The new products and the topic of the hotspot industry are shared in order to explore the future of the industry.

Director of Xia Qiaoling Saint Olympic Innovation Center

Q: What new products will be unveiled at the exhibition this year? What are the highlights?

A: This year's exhibition is based on the theme of "ultra -sensory space". It uses elements such as science and technology, nature to create a sense of natural science and technology.

President Tisan. Among them, the AI8 high -end custom cabinet is designed with differentiated "zero world technology" to achieve three -dimensional and integrated door, walls, and cabinets, and builds the sky visual aesthetics of the sky. "The new type of space solution can achieve the functions of lift through voice. In public space, long legs, small waist, and supermodel -like temperament stools, accurately position the aesthetic orientation of generations and millennial young employees. Modern and comfortable office. In addition to products, we have also created a "aldehyde -free space" at this exhibition, showing the new layout and planning of Saint Olympics on the road of sustainable development. At the same time, it is called on the industry to pay attention to environmental protection and sustainable development.

Q: What is the logic of the sacred Olympic product in the new product design?

A: Sheng Ao adheres to the corporate mission of "all for health office", focusing on "people -oriented", selecting natural materials, innovating environmental protection craftsmanship, conducting human -machine function studies, and exploring the road of intelligent office. From product design to spatial planning, continuously practice the brand concept of "moving nature into the office", comprehensively consider user behavior, space color configuration, air quality, light, noise and other aspects. Comfortable to office in nature. In recent years, Shengao has been committed to building a healthy office ecology. Therefore, in addition to office furniture, this exhibition has also presents new design and new ideas such as school tools, medical furniture, soft furnishings, and space planning.

Q: What supports the innovative research and development and design of Saint Olympics?

A: We have always adhered to the strategy of "innovation -driven, European and American development", brought together global advantageous resources, and built the global R & D model of "1+N". With the Shengao Research Institute as the core, the European R & D Center and the North American R & D Center are established. At the same time, cooperative relationships with the design center and design institutions of the global TOP10, and jointly build research centers with Zhejiang University and Nanjing Forestry University to ensure the innovative momentum of the Olympics. At present, Saint Olympics has won more than 1,300 global patents and products won 34 European and American design awards.

At the same time, we have created the St. Olympic Innovation Park at the Xiaoshan Airport in Hangzhou. There are 80,000 office scene experience halls. Can be used as a customer's reference. In addition to these, you can also see how the characteristic headquarters builds, learn furniture knowledge, understand the development of the industry, and experience wooden work.

General Manager of Shi Jian Korkano

Q: In recent years, what are the changes in the design of consumers or group customers in the design of office furniture products?

A: The needs of design are mainly concentrated in two aspects. First, there are higher requirements for aesthetics. The design level of modern office space has developed very quickly. The space atmosphere, environment, beauty, and the past have greatly improved. Therefore Aesthetic characteristics and color matching have more needs. Products with strong design, good aesthetics, and rich colors are easier to obtain the attention of customers and the favor of consumers.

Second, there are more requirements for functional design. In the past, consumers' functional demand for office furniture products was actually relatively simple, easy to use, and cost -effective. There were some basic functions (such as the office system's wiring, storage, and seat -to -seat rejuvenation). However, with the continuous iteration of the product in recent years, customers have also paid more and more attention to their working status and experience, which has led to more and more product functions. , Waist protection function, smart conference function of system tables, smart line boxes, and so on.

Q: Some new products will be unveiled at the exhibition this year? What new design attempts are there?

A: This year Corcano has a series of new products and will meet the audience at the exhibition. For example, the Jieke series is the first office chair with waist massage function. We try to combine the massage function with the light and thin office chair to provide a healthier and more healthy guarantee for the waist of the office group. There is also the Norman series, which is a leather chair product that combines comfortable and soft soft bag elements with modern and simple aluminum alloy metal crafts. We hope to achieve the perfect fusion of soft comfort and the design lines of modern business in this product.

The Mickey series is a public space software full of interesting and bionic. As we all know, the difficulty of using large curved surfaces in software products is very high. In the development of this product, our designers and prototypes made a lot of attempts, and finally presented a delicate, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting, interesting ones. The lively "Mickey".

Q: What are the results of Corcano's efforts in product design?

A: Paying attention to original design is an important factor in the rapid development of Corcano in the past years, which has also become the brand gene of Colecano. On the one hand, we have achieved cooperation with many excellent design teams abroad to absorb and learn advanced design concepts and craft technologies. On the other hand, we also vigorously cultivated a local excellent design team. Through the collision of many outstanding designers at home and abroad The concept of "Chinese design, world brand" continues to carry forward.

At the same time, we have also established a good cooperative relationship with many high -quality suppliers. High -quality supply chain is an important guarantee for our good products. For example, Cleaf, FLAI, Hueck and other foreign board service providers, DONATI, Sanhong, Belong, Heidi and other accessory suppliers. In the process of cooperation, they will also provide a lot of beneficial inspiration and reference for our product design, helping our products to improve better.

General Manager of Anning Ki China Marketing Center

Q: Please introduce what work did you do in the years? What new products will be displayed during the exhibition?

A: In recent years, Ki has followed the core of the design concept of people. Adhering to the principle of starting from the perspective of customers, this is a method based on empathy and understanding. Ki will understand the specific needs of users in design -who will use the space, and how they will interact with it -more in -depth refined design, customize the corresponding environment to meet the needs, ensure the effectiveness of communication and good end users and good end users Experience. It is more willing to design a better solution for people who are expected to serve.

This time Ki brings a highly award -winning innovation product -Ruckus, a set of furniture series used in multiple places. The biggest feature of the product is that it can be flexibly moved and got rid of the restraint of traditional fixed seats and fixed sitting positions. Reliable as the most popular functional chair.

Features: First, to meet the arbitrary education layout and bring the flexibility required for cooperation and interactive situations in teaching; second, the "flexible free" on the sitting posture; third, the design of the mobile space can be placed in the individual you carry with you. Items greatly expanded learning space and improved learning efficiency.

These functions have specially invited a number of on -the -job teachers and outstanding designers. After years of students' sense of sitting in depth, they were launched.

Under normal circumstances, the characteristics of the product are more important than the function. Moving the focus from what the product is, what the product can do, and who to serve, will greatly change the value of the product.

AllToooften, ProductFeaturesoutweighFunctionalmerit.ShiftingThefocusFromwhatapRoductis, TowHatitDoesandwhoitserves, DramaticalALERSITERSITSVALUE.

—————Timhornberger, Ki design and development vice president

Q: How does KI look at the current situation and trend of China's education furniture products?

A: In recent years, Ki has observed that China's educational furniture products are still in the enlightenment stage. It is mainly inclusive and basic functional products. However, China is the fastest -growing country in the past 20 years. under construction.

After Ki entered China, the richness of Chinese education products is not as rich as the West, and there is a lot of development space. Many products are also in the "copying" stage, and the originality is weak.

"However, we are also very pleased that Chinese counterparts are paying more and more attention to this market. We have found some cute designs in the market. Although they are still immature, China's population base is large and demand is wide. Stimulate a lot of new ideas, we look forward to more and better discoveries. "

Q: What are the changes in school's demand for Chinese education furniture products in recent years?

A: If you want to be good, you must first benefit your instrument. The improvement of education equipment is the basis of the intelligentization of classroom teaching and the scientificization of campus management.

The environmental protection requirements are more stringent -the first considering material safety and environmental protection when purchasing school furniture. This is something that students often come into contact with, long -term contact, and no harm to health. According to the results of the national quality inspection department, there are mainly formaldehyde and heavy metals in school furniture. The main reason for school furniture and environmental protection is that school furniture manufacturers have not checked raw materials. Among them, formaldehyde is mainly derived from the plate, special attention in procurement: whether the materials, glue, and paint are green and environmentally friendly. Pay attention to functionality -choosing school furniture with strong functionality, such as student desks and chairs. Because the child's height increases, the students' desk and chairs need to be adjusted at all times, so if you choose to adjust the student desk and chair, you can adjust the height of the student desk and chair at any time according to the height of the child.

Pay more attention to environmental support -in recent years, my country's investment in education has continued to increase, the level of modernization and intelligence of education has gradually increased, and the teaching concepts and teaching models have also changed. , The development of autonomous trends, the teaching scene is not limited to the classroom, but the rest area, library, cafes, squares and other places may become new teaching spaces. The demand for teaching furniture is more personalized, diversified, intelligent, intelligent, Essence In addition to the basic functions of smart classroom furniture, dormitory apartment furniture, laboratory furniture, library and other educational furniture, we must also consider the perfect fit with the teaching space, create a healthy and happy learning environment for students, provide teachers with comfortable and efficient learning Teaching environment. When purchasing less, the school will only choose single products, and generally choose supporting products according to space area and use, such as digital art classrooms, digital music classrooms, cloud network smart classrooms, etc. will allow furniture companies to make corresponding overall furniture supporting solutions. This facilitates the use of space utilization.

There are requirements for service capabilities -from procurement to distribution, installation, and after -sales maintenance, they must have a comprehensive strength to respond to problem -solving services quickly.

General Manager of Xu Yaoping Hangzhou Hengfeng Furniture Co., Ltd.

Q: Please introduce what work did Hengfeng do in terms of product design over the years? What new products will be displayed during the exhibition?

A: Hengfeng has an excellent design team to cooperate with well -known foreign designers Claudio Berini and Vinsonzo Vanxi to understand the international furniture market. We insist on investing 30%of the annual sales profits into research and development. In order to create international high -quality and high -level furniture, our products have also been recognized by international awards, including the Red Dot Award and Gegel Excellent Design Award.

Of course, this time, we will also bring a new product appearance, including fixed desks and chairs, active desks and chairs, four -person connective dining tables and chairs.

Q: What are the main products and core advantages of Hengfeng as China's core education space furniture brand?

A: Hengfeng products are mainly targeted at the campus market. The main products are three major sections of learning furniture, catering furniture, and dormitory furniture. Hengfeng's core advantage is that Hengfeng has its own modern production base and R & D team. Design and shape are more design, and the product experience is stronger.

The advantage of the four -person conjoined dining table and chair is the standard draft unit of the four -person conjoined dining table and chairs (the first grass unit).

The apartment bed advantage is a frame -type apartment bed with steel and wood fusion, which is higher than the design of national standards, fashion appearance, novel color matching, and better guarding students' growth.

The advantage of desk and chairs is a variety of independent desks and chairs.

Q: What are the changes in Chinese schools' demand for education space furniture in recent years?

A: At present, the school's demand for furniture is mainly safe and environmentally friendly, but the teaching concept has changed, one -way teaching has changed to interactive teaching models. More and more schools have begun to pay attention to the appearance, functionality and flexibility of educational space furniture , Pay attention to the overall space design, care about the impact of furniture on the physical and mental growth of students.

Wang Xiaodong Winter Jiechang Office Business Center Sales Leader

Q: The current situation and trend of the design and application scenarios of intelligent adjustable furniture products at home and abroad?

A: When it comes to the design of intelligent adjustable furniture products, a topic that we can't get around is: linear driver. The design of intelligent adjustable furniture is developed based on "linear driver". The application space of linear driver technology in the home industry is broad, and intelligent adjustable products that fuse linear driver technology are consumer upgrades. Hot -the -meable themes such as smart office, aging furniture, medical pension, whole house customization, school furniture and other hot topics can be developed. Intelligent products leading the latest wave of the industry.

It can be said that linear driver is a new tool and new inspiration for cross -border innovation of furniture designers. The designer has unlimited possibilities for the innovation and combination of various parts. Extend the link AIOT outward. After the lifting table is lifted, the data will become the soil of the value development of the lifting table, especially in the management of office space, the improvement of the efficiency of a single station, and personal health management. The designer's innovation of the lifting table can be combined and reconstructed through the deconstruction and reconstruction of the elements of the lifting table like playing the Playing blocks, and re -combined into a different smart lifting table products.

As an innovative empowerment of smart lifting table products, Jiechang Drive has focused on linear driving for more than 20 years. The smart lifting table products applied to the office furniture industry have 17 years of technical and solution. Smart office furniture products. Over the years, Jiechang's research and development capabilities have been recognized by well -known office furniture brands in the world. For home space, in the past, we may have been accustomed to the height and unchanged function of the home space that are "motionless" ... we have been adapted to furniture. Today, under the wave of intelligence, how to "actively" furniture products adapts to people, and the home space is more understandable. It must be the future trend and important topic of smart homes.

In the past few years, Jiechang drivers and the whole -house customized brand joined hands with the whole house to innovate many smart adjustable cabinets that are currently unprecedented in the market. Static and cold spaces can have more temperature and have more interaction with people.

At present, intelligent adjustable furniture has formed a broad development soil in commercial, home, and medical care space. In addition, the new industrial policy has created a good development environment for the industry, especially the supply -side reform of the furniture manufacturing industry, the transformation and upgrading of the industry, and the era of the development of the big health industry.

The integration and innovation of linear drivers and traditional home products is the general trend, and it will depict a new blueprint for future smart life. As an important supplier in the upstream of smart office, smart home, smart medical and care industry chain, Jiechang drivers and customers work together to create many intelligent, humanized, and temperature products. Cross -border innovation.

Q: In the new trend and different scenarios, what new products of Jiechang will be displayed at this exhibition?

A: First of all, we will appear on the theme exhibition "2030+ International Future Office Exhibition" created by the second phase of the China Family Expo (Guangzhou). Changzhan showed the latest designed electric lifting hosting Taiwan products. Different from the traditional host station, the shared platform can adjust the electric lifting host to the right level and calmly sharing the future. Electric lifting hosting system is also a typical case of Jiechang Smart -driven to empower traditional furniture innovation.

At the same time, Jiechang will also display the new generation of smart lifting table systems in the 1.2D18 booth of the Guangzhou Pazhou · Canton Fair Exhibition Hall 1.2D18 booth.

Q: Jiechang has decades of successful experience in overseas markets. What are the differences between domestic and foreign markets? What are the reasons do you think? What are the opportunities and challenges of domestic smart home or smart office markets?

A: As a professional and international technology company, the technology application of Jiechang drives the market with different economic development of the world. Links for many industries such as office furniture, home furniture, retirement, and medical care. From our perspective, there are main differences in domestic and foreign markets: First, the differences in laws and regulations of various countries, the global markets have different requirements for product, especially in terms of product certification. For the promotion of smart homes, the privacy policies in various regions are different; second, the industry's maturity in various regions of the global market, specific to the category level, such as smart lifting tables, different regions of consumers' awareness of products, Europe and the United States, Europe and the United States, Europe and the United States, Europe and the United States The sedentary people in the market are familiar with the rise and falling table, and consumers in the Asia -Pacific market have also accepted the concept of healthy office, and the Chinese market is still in the cultivation stage. Third, the degree of economic development in various places is different, and the demands of products are different. For example, foreign countries pay more attention to quality abroad. And design, domestic more attention is paid to cost -effective.

The category of smart homes is relatively large. We will focus on the opportunities of intelligent adjustable furniture in China, such as smart office with the core of lifting tables, smart sleep with electric adjustable beds, and full full -time cabinet as the core. House custom products are in the early stages of development in the domestic market. The penetration rate is extremely low. It is full of imagination for the development of mature markets. The track is full of imagination.

In terms of challenges, first, domestic consumers have low awareness of intelligent adjustable furniture products, and market cultivation still takes time; second, the per capita income of residents is still at a low level compared to developed countries, and intelligent adjustable furniture furniture furniture furniture is still available, and intelligent adjustable furniture furniture furniture furniture is The product is a product of consumer upgrades, and the terminal price is higher than the traditional furniture products.

Music song

Q: Please introduce the investment and results of Lege in recent years in the lifting system.

A: Lege has the core technology of intelligent lifting and surrender. It is the first company in the industry to pass the CNAS National Laboratory certification. It has conducted industry -university -research cooperation with many domestic top scientific research institutions. Tens of millions of users worldwide provide healthier, comfortable, secure, and efficient healthy smart home solutions.

In order to achieve the combination of intelligence and ergonomic design to bring users a intelligent and healthy office experience, Lege has developed voice control AI intelligent lifting tables, and can easily achieve sitting on the desktop lift through voice control. In order to allow users to have a better experience, we deeply optimize the core motor -driven part and independently develop a more stable, mute, high -speed, and efficient brushless motor.

In order to increase the depth and breadth of research and accelerate the efficiency of research and development, actively cooperate with major colleges and universities such as Ningbo University and Ningbo Institute of Technology in Zhejiang University. Many design companies jointly design products. In 2021, the Legee Smart Health Equipment Industry Technology Research Institute was established to provide continuous technical guarantees for the company's subsequent linear driving and smart health products. Q: In the new trend and different scenarios, what new products of Le Ge will be displayed at this exhibition?

A: We will bring a new smart lifting table for this exhibition. The entire table is shaped like the word "Le" in the shape of the "Le" table. This product not only uses a multi -"circle" structure to replace the traditional "square" structure in industrial design. In terms of appearance, it also innovates an environmentally friendly and durable bamboo desktop and desktop leg decoration frame. Bamboo culture has a long history in China, with its shape and tough material. The "music table" is based on this design concept to use bamboo to lift the table to integrate the beauty of the east method into people's daily life, hoping to choose, love, and use it for more young people.

In addition to the "music table", we will also bring upgraded smart fitness chairs, integrated the function of fitness vehicles and office seats, which can regulate both riding intensity (power), adjustable seats and back to satisfy ergonomic ergonomic science Demand, with Lege's intelligent lifting table, take care of the body while taking office, and easily realize the "light exercise" life.

It is worth mentioning that Lege has further expanded the product category in this exhibition. Based on the advantages of smart lifting core technology, Lege smart bed products are expected to be purchased soon. It is expected that as the demand for electric beds is gradually released, Legee relies on diverse channels and brand advantages, and it is expected to achieve the rapid capacity of smart beds and start the new category growth curve.

Different from traditional beds, Lede Smart Bed uses new sleep solutions through cutting -edge technologies such as smart lifting core technology, smart objects, and big data. Relying on the core technology of Le Ge's heavy intelligence lifting and downward, Lege smart electric bed can achieve a smooth and quiet lifting experience. The back of the waist and back, the leg raising, and the exclusive zero gravity and stopping the snoring can effectively help users improve their sleep quality, relieve snoring snoring snoring, relieve snoring snoring Essence At the same time, the configuration of humanized functions such as massage, night lights, and USB has greatly improved the user experience of scenes before and after sleep, daily nights and other scenes.

Q: In response to the linear -driven consumer market of young people in the Z era, how does Lege think that products should catch the demand for the main consumer?

A: In the linear -driven consumer market in the Z era, young people represented by post -90s and post -00s have become the main force of consumption. How to grasp the needs of this group of people has also become the research direction of Lege. In addition to the launch of conventional ergonomic products, Le Ge advocated the "light exercise" lifestyle and advocated the "sitting, standing, and moving" office model to help young people relax and maintain health in the busy pace of life. For example: Le Ge Smart Gaming Table provides a stand -up alternating plan for young people who love to play games to reduce the pressure of shoulder and neck, lumbar spine pressure; Le Ge smart fitness chair provides a "while working while working The choice of exercise, work and fitness are not wrong.

In response to the characteristics of young people pursuing trends and seeking new and changing, Lege also started from improving product wisdom and interaction. In 2020, Le Ge launched the AI ​​lifting table to replace traditional manual control with smart AI screens, which not only meets people's needs for "sitting on stations alternately", but also provides smart office assistance functions such as information inquiry and health reminder.

The interview has ended, but the discussion of the industry's hotspots has never stopped. And this interview is only a simple warm -up at the upcoming 49th China Family Expo (Guangzhou) office environment and commercial space exhibition. Feel the sound and prospects of the future of the industry and the outlet.

- END -