The pace of domestic dramas "going global" is accelerating, and the biggest convention of the audience's interest is looking for the audience

Excellent film and television works can cross different cultures and languages, walk into the hearts of audiences from various countries, and help them understand China and fall in love with China. Since April, the domestic thermal broadcast drama "Starting" has launched overseas streaming media providers, and has been released to South Korea, Thailand, Cambodia and other countries one after another. As the number of Chinese original episodes overseas continued to increase and the types of riches, domestic dramas have become an important cultural phenomenon.

The "Fourteenth Five -Year Plan" Chinese TV Drama Development Plan "proposes that" TV drama 'goes out' accelerated, international exchanges and cooperation towards a higher level ... China TV series international communication power and influence have significantly enhanced. "In this context How to continue and expand the good momentum of domestic dramas, and constantly find more true and more artistic expressions in subsequent works. It is a problem that film and television practitioners should think about it. Striving Direction.

Overseas communication towards diversification

We have observed that the spread of domestic dramas in the international market is diversified. The era of costume dramas as domestic dramas has passed, and costume dramas still have broad overseas markets. There are more needs for consumer boutique content.

"Langya Bang" is a work that shows "Chinese style" and condenses Oriental Beauty in the aesthetic presentation and spiritual temperament, which is reflected in all aspects of cultural symbols, visual presentation, and plot design. The play shows the value concept of Oriental culture with love and righteousness. In 2019, the Spanish dubbing version of "Langya List" was broadcast in Latin America, marking the further expansion of the influence of Chinese costume dramas. The diversified works such as "Shan Haiqing" and the "Start" broadcast in 2022 also achieved good results in external communication.

When we focus on the works that have obtained a good reputation overseas in recent years, such as "Shan Haiqing" and "beginning", analyze why the main theme drama of poverty alleviation themes such as "Shan Haiqing" can cause extensive resonance among audiences in different countries. Why "why The beginning of the story is close to the novelty of the story, and its retaining Chinese mark can also be accepted by overseas audiences. It is the value of our thinking, summarizing and sharing the experience of external communication.

Find the "maximum number of conventions" of the audience's interest

During the planning stage of a work, the main creative team should think about the main expression and spiritual core of the contained in it. It must not only integrate the experience of the creator, but also the perspective of the audience. Paying attention to the audience's perspective means to find the "biggest convention" with the interest of audiences with different growth backgrounds and life experience. Film and television works are the art of the public, not the personal owner of the creator. This creative methodology provides a natural foundation and advantage for breaking the cultural barriers during external communication.

"Shan Haiqing" starts with the growth and experience of individuals, shows the development of the "Minning model", and is close to the creative needs of "civilian perspective, national narrative, and international expression". We firmly seize the ideological connotation and spiritual core of "showing the people of the people in the Xihai Gu area and inspiring the audience's longing and pursuit of a better life in different time and space." This is the common pursuit of people in different regions and different stages of development, the universal needs of human nature, and the "main theme" of human beings. In "Shan Haiqing", many different characters have appeared. Whether it is grass -roots cadres, science and technology workers, or hard -working villagers, they have a simple and true character appearance, so that this work has a breadth, depth, temperature, and order, so that it makes this work. The audience in other cultural environments is easy to have a sense of intimacy to form a good dialogue relationship.

Land and the people are our source of creation, and the aesthetic traits of "Shanhai Love" are simple and realistic. It has a distinctive regional attribute. At the beginning of the plot, the camera shows a magnificent and rough natural landscape; with the development of the regional economy, it gradually progresses the beauty of harmonious coexistence and order of humanity. When the world enters the stage of high -speed development of industrial civilization and modern technology, the beautiful nature and harmonious ecology have become the nostalgia of human beings. We integrate worldwide issues such as "ecological protection and economic development", "development and roots" into the plot. I hope that more foreign audiences can think about this work and find our spiritual home.

The online drama "Starting" was launched in China earlier this year. Before going to sea, it had a high heat among foreign audiences. It can be said that the external communication of "Start" is the interaction process of overseas influence on the work itself. This is due to the improvement of the overall influence of Chinese popular culture overseas. At the same time, it also reminds the creators that there must be a pursuit of a cultural phenomenon.

The "Time" is based on "time cycle", "explosion escape" and "suspense cases" as the main settings. It has combined with the international popular film and television theme in terms of plot structure. In the seemingly surreal story, the beginning of the "beginning" has been opened for another approach. He did not choose the "superhero" protagonist in similar Western works. Instead, it tells the moving story that can be seen in the real context: two ordinary "little people" bare hands and empty fists Stopping a long -lasting crime, the first reaction when the protagonists encountered the danger were seeking police help. While the police and the people cooperated, the passengers saw the righteousness and successfully prevented the crime. The play shows the heroic emotions of ordinary people due to unity, expressing collectivistic values, all of which have deep Chinese marks. Whether it is a superpower protagonist or ordinary people with good quality, they all have the shadow of the characters that are described by film and television works in various countries. Therefore, they can span the language and cultural obstacles and move the minds of overseas audiences. This identity comes from the persuasive power of the plot itself, and more from the common emotions and values ​​of human beings. Grasp the new opportunity of "going out"

Looking at the future, the prospects of domestic dramas can be expected; when we return to the moment, we still need to realize that the drama that can "break the circle" and "go to the sea" must be excellent works. Techniques, later production and other aspects of deep cultivation and hard work. For example, compared with other film and television works that have recently obtained a certain influence in the world, the beginning still has room for improvement in production level.

The core plots of "The beginning" occur in the narrow single space of the bus. How to present a high -quality visual effect is a great challenge. We have designed a lot of solutions, one of which is to choose to build the LED screen scene to restore the sight of the car window during driving. The crew set up a total of 2560 screens in the studio, with an area of ​​640 square meters, and was shot material in Xiamen real scenes in the field. It took almost two months. Although it is difficult for the audience to distinguish the scenery outside the window when watching the film, in fact, we still have insufficient technical problems such as imaging accuracy and the impact of screen flash on shooting. This urges us to continue to improve production capabilities and introduce and master more advanced shooting techniques.

Behind the boom of domestic dramas is the attraction of Chinese stories and Chinese culture to overseas markets. Accelerate the "going global", the content of domestic dramas should be more diverse, and more dimensions of Chinese and comprehensive China from more dimensions. We have shot many works of realistic themes. In my opinion, "realism" is not only the choice of subject matter, but also a creative attitude. It is an overall cognition and aesthetic expression of society, life, and people. While providing ornamental value, Runwu silently shows the vigorous social appearance of the contemporary Chinese contemporary, as well as the spirit of the era of goodness, reform and innovation.

At present, domestic dramas are still in the market cultivation stage. While going out to sea, the subject matter is gradually diversified and the types are gradually diversified. They also need to produce high -quality explosive works that can attract global attention. The audience expands. These have put forward higher requirements for film and television content creation, and also urge us to think more. For example, audiences in different cultural circles have different preference for film and television products, and the creators need to be further subdivided by the content of film and television works; in addition to existing routes, we also need to open up new routes; what experience can we learn from external communication process , Cultivating Creation ... These are issues that film and television practitioners should take the initiative to think. In the future, we will inject the awareness of external communication into all stages of production and contribute to domestic dramas.

(Source: People's Daily Client Author: Hou Hongliang (Chinese producer, produced "Langya List", "Dajiang Big River" and "Shan Haiqing" and other episodes)

【Edit: Fu Sakura】

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