Sichuan Shifang: Exploring the ancient Shu Zhangluo, touching the context of Wenwen

On June 14th, the theme party of the "Non -Various Bloom • Ancient Rhyme Tenfang" of the "Cultural and Natural Heritage Day" series of "Cultural and Natural Heritage Day" in 2022 and "Delicious and Fun in Shifang" online cultural tourism promotion activity was held in the evening bell square of Shihiko North Temple.

The purpose of this event is to propagate the results of Shifang's non -heritage protection and utilization results, expand the consumption of cultural tourism markets, and promote "cultural change products and products into industries." Compared with the previous session, the content of this event is more abundant, more forms, and more diverse links. In addition to holding non -genetic inheritors, the release and donation, and dance performances of non -testament books, and also promoted cultural tourism consumption to innovate non -heritage experiments, tourism promotion, good property markets, online live sale and other activities, effective Exploring cultural heritage and tourism consumption complement each other.

The evening will take three non -heritage games such as "one arrow into the pot" as the opening, and immersive non -heritage experiments such as Dragon Lantern Light Lights as preheating, showing the deep historical and cultural heritage of the historical and cultural city. Luo, Yongya suffering, Matsu's hometown, Chengmen Lixue, Shigu's ancient book and other historical and cultural contexts.

The innovative adaptation of the drama and dance "A touch of Sky" officially kicked off the curtain of the party. As the Shi of the western Sichuan "opera nest", especially attaches great importance to the inheritance and innovation of Sichuan opera, and the Shi Da Da Kui has created the Sichuan opera "Grass Shoes County Order" in Shifang, the deeds of governing the disaster and water. The Beijing Central Party School, Shanghai, Chongqing and other places were performed and were selected as the "National Key Creation List of Stage Art in 2020", which is about to appear on the stage of the Chinese Art Festival. Subsequently, programs such as the dance "Tang Yin" and the soundtrack recitation "The Erjuki in Shi" and other programs vividly demonstrated the effective integration of traditional non -heritage art and modern fashion culture, bringing a wonderful visual feast to the audience Essence

Tourism promotion and good cultural and creative display showed the party to a climax under the consumption award. It is reported that at this event, Shifang is focusing on the important time node of the peak season of summer tourism consumption, combined with cultural tourism enterprises' relief and promoting consumption, and uses cultural tourism consumption gift packages as a detonation point. , Parent -child research and other theme tourism routes, actively play the role of chain owners, promote the consumption of the cultural tourism market, and boost market confidence.

The 24 -wheeled online raffle, including the setting of various cultural tourism consumer coupons such as tickets, catering accommodation, experience projects, special snacks, etc., which greatly mobilized foreign tourists and local citizens to watch the live broadcast.

"It was originally for prizes, but I didn't expect Shi to have so many non -heritage projects and historical and cultural heritage, which inspired my strong interest in Shifang culture. Although it was a bit regrettable to get the prizes, I still decided to bring my children to take children during the holidays to bring children during the holidays. Visit and study at the Municipal Museum to deepen the understanding of Shifang's historical and humanistic, "said Mr. Wang, citizen of Shifang.

At the live broadcast site, various cultural and creative products and tourism products of Shifang characteristics are full of introduction. The anchors are introducing carefully and promoting online sales of goods through links.

In recent years, Shifang City has further promoted the integration and development of cultural tourism, and the city's cultural tourism work has achieved remarkable results. More than 60 ancient Shu cultural relics such as Guiyuan Bridge, 89 ancient buildings and modern historical buildings such as Luohan Temple and Huijian Temple were effectively protected; 20 projects such as Shifang drying tobacco production skills The protection list of intangible cultural heritage, including 1 provincial -level non -heritage, 6 cities (states) levels; created national A -level tourist scenic spots such as Matsu's hometown, Li Bing Cultural Tourism Scenic Area, and launched non -heritage journey, research journey, etc. A number of boutique tourism routes, compiled Zhang Shigu's farming culture classic "Three -year -old and Agriculture,", and the pioneer of water treatment Li Bingtu's painting story "Zhang Luo Shui Soul", multi -dimensional and multi -level improvement of the influence of Shifang cultural tourism.

It is reported that after the theme party, Shifang City's "Cultural and Natural Heritage Day" series of activities in 2022 will also carry out offline activities such as non -heritage campuses and calligraphy public welfare training. Shifang historical culture, non -heritage short films, Shifang ancient poems chanting works The three major series of online exhibition activities such as Shifang non -heritage projects will further promote the integration and development of non -heritage and tourism.

Reporter Gao Mingshan Li Pengfei correspondent Liu Jihui

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