More than a hundred special features!The 32nd Qingdao International Beer Festival (Cloud Beer Festival) Online business sector is hotly open

Author:Qingdao Daily Time:2022.07.24

The 32nd Qingdao International Beer Festival (Cloud Beer Festival) Online business sector is hotly open

More than 100 special features, live broadcast for you to buy the audience

"Hello, the partners in the new live broadcast room will be shipped today. The shopping cart is the surrounding good things around our Qingdao International Beer Festival. You can visit the small yellow car." The 32nd Qingdao International Beer Festival (Cloud Beer Festival) During the live broadcast room of the Douyin and the Qingdao International Beer Festival on the Taobao platform, the specialty "good things" of the Qingdao West Coast New District were placed on the booth. The anchors were busy bringing goods with the audience.

The Qingdao International Beer Festival online with the "Cloud Beer Festival" online business sector is hotly opened. The Huangfa Group and Jingdong Group cooperate around the "Qingdao International Beer Festival · Jingdong Beer Festival". On -hand and offline publicity resources, through the in -depth union of Qingdao International Beer Festival and Jingdong Beer Festival, realize resource replacement and brand linkage.

On the basis of retaining the previous Taobao and Kuaishou online mall, the organizer expands the Douyin platform as the main position of online marketing. The new JD Mall and Douyin Mall are newly opened to move the well -known specialty products of Qingdao West Coast New District to the "cloud" to allow the whole country Various characteristics of Qingdao International Beer Festival and Qingdao West Coast New District can be purchased online.

"This year we added the company's self -operated store of Douyin Qingdao International Beer Festival, Jingdong Qingdao International Beer Festival, and invited more outstanding anchors with their own traffic to settle in. Hao Kaixin, there are still many local experts to bring goods. "Hu Shunshan, head of the live broadcast of Huangfa Group, told reporters that more than 100 merchants currently have more than 30 merchants on the shelves of various platforms.

According to reports, during the "Cloud Brewery Festival", the public can search for "Qingdao Beer Festival · Golden Beach Beer City" in Douyin to enter the official account live room to buy special good things, Taobao search "Qingdao International Beer Festival Mall" and Jingdong Search " "Tsingtao International Beer Festival self -operated store" can enter the corresponding stores to buy this time the beer festival is preferred, and enjoy the shopping carnival of the "Cloud Beer Festival". Among them, the live broadcast platform is mainly Douyin and Taobao. The Douyin Platform lives 8 hours a day. The first game is 10: 30-14: 30, and the second game is 18: 00-22: 00; A length of 1 to 2 hours.

"We will also carry out one -yuan spike and 9.9 yuan special product snapping in the live broadcast room. The current popular products are the craft beer of Qingxi Golden Beer, the black beauty beer brewed by Kazakhstan, and the thick of Langya Terrace Fragrant light bottle wine and other products. "Hu Shunshan said that every product of the live broadcast room is directly provided by the manufacturer. After the audience places an order, the manufacturer will be shipped and the logistics is delivered to the home to ensure that one -stop after -sales service. (Correspondent Geng Xiaoyue)

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