"Unicorn" Shaohaihui launched a super digital factory store to accelerate the integration of "new manufacturing+new consumption"

Fengkou Finance reporter Lu Hua

Under the background of accelerating the "expansion of domestic demand and steady growth" across the country, the consumption upgrade market around the manufacturing industry has ushered in a new change.

In the home industry, Shaohaihui relies on intelligent manufacturing strength and digital home consumption experience scenarios to take the lead in building an industrial system of “new manufacturing+new consumption” linkage in the industry, leading a new round of housing quality upgrade.

On July 23, the "Digital Factory of Science and Technology Life Links" 2022 Shaohaihui Entrepreneurship Anniversary was held in Inxpark Hard River Home Park. Shaohaihui focuses on the intelligent manufacturing of the home field. Through the self -built industrial chain, its own factories, its own workers, etc., we will use the "front shop and back factory" model to create a number of super digital factory stores in the core area of ​​the country in the core cities. The more consumers can personally feel the transformation dividends caused by digital transformation in China.

At the anniversary scene, Zhang Jingyue, vice president and secretary general of the China Architectural Decoration Association, expressed affirmation of the "front shop and rear factory" model created by Shaohaihui in the keynote speech of "China's Home Furnishing Industry Reform Trends". This is a more modern "front shop and rear factory".

Zhang Jingyue said that the distinctive manufacturing genes and 19 smart factories covering the 5 households in the 5 crowded industry have laid the foundation for Shaohaihui to broaden the consumption scenario and stabilize market competitiveness. The "post -factory" model, eliminating the intermediate link of the home service chain, allowing users to directly connect with digital factories, leading the new round of living quality upgrades.

In addition, at the anniversary scene, there are a new product "E7" series of smart heavyweight, breaking the functional layout of traditional home cabinets, starting from user living habits, embedded in intelligent control, classification storage, smart temperature control, bacteriostatic disinfection, smart lighting, smart lighting, and smart lighting , Safety protection and other cutting -edge technology systems, upgrade the intelligent scene experience of the whole house.

Relying on many years of systematic product research and development and design experience, and channel resource precipitation, Hai Yan officially released the diversified of 130 low energy consumption windows, multi -functional smart windows, extremely narrow magnesium alloy sliding doors, through the application of high -precision materials for magnesium alloy In the next step, the doors and windows product matrix will build a high -end, intelligent and green modern industrial system in the fields of prefabricated, doors and windows, bathrooms, bathrooms, and new materials.

Multiple smart factories have been built across the country, covering 19 gates of 5 major industries

The competition in the manufacturing industry is basically the competition of the industrial chain. This is particularly obvious in the market with many fields and fine industrial chains.

In recent years, home giants have made "self -owned industrial chain construction" and "full industrial chain layout" to establish an enterprise development and protective urban river with a comprehensive industrial chain system.

In this regard, Shaohaihui has been at the forefront of the industry.

In the six years of entrepreneurship, Shaohaihui focused on the smart home industry chain system, and established 5 major industries including prefabricated industries, bathroom industries, whole houses, decoration industries, and high -tech materials industries. Become the largest smart home industry cluster in China.

In terms of its own factories, Shaohaihui has built a number of intelligent manufacturing factories gathering areas in Qingdao, Henan Hebi, Jiangxi Fengcheng and other places, which can quickly respond to the needs of the country's consumer market. Through the application of technologies such as Industry 4.0, artificial intelligence, and industrial Internet, Shaohaihui National Factory highly digital and informatization, and continuously upgrade the user experience with higher supply chain service efficiency.

In 2020, Shaohaihui launched the first industrial Internet platform in the smart home field, gathered the home resources of the home industry chain, the intelligent platform corporate resources, created the interconnection factory of the Shaohaihui Ecosystem, and conducted information management of the entire link of the home manufacturing to achieve home furnishing The digital transformation and upgrading of the industrial chain system.

Through the empowerment of the industrial Internet platform, many companies in Shaohaihui ushered in high growth. Milan, which is derived from Japanese wooden door manufacturing companies, achieved adversity growth in 2020, revenue and output value increased by 2.5 times, and factory manufacturing efficiency increased by 15%month by month.

The home manufacturing enterprises in the segments of Shahaihui have grown into the industry's "invisible champion" and continuously expand the strength of the Shaohaihui industry chain.

As of now, Shaohaihui has 1 unicorn enterprise, 2 gazelle companies, 11 high -tech enterprises, 12 "regulations", and 17 "specialized new enterprises".

The distinctive manufacturing gene has laid a strong foundation for Shaohaihui to broaden consumer scenarios and stabilize market competitiveness; rich home categories, so that Shaohaihui accelerates to move towards the 100 billion -level industry giants and grows into the smart home industry giant. Essence

Let digital factories connect directly with user needs, and establish a sample of new manufacturing and new consumption fusion samples

In July 2021, based on the advantages of its own industrial chain system, Shaohaihui landed in the first digital home scene ecological store in Qingdao.

The hard river home park has gathered four major setting brand systems including living rectification, hard river rectification, titanium Mach, and MUJI home improvement. It covers seven major industries including furniture, bathroom, doors and windows, home department stores, home appliances, customization, and rectification, presenting 865 omnidirectional living spaces. According to different users' preferences and needs, users provide users with various style of home consumption scenarios.

In the home industry that has experienced offline experience, Judehe Home Park has developed the top design resources of the Italian national treasure -level designer Antonio, Professor Sultan of Tsinghua University, and other industries such as the evolution of user lifestyle. A sense of home life. While enriching home consumption scenarios, Shaohaihui has continued to think about how to create more benefits and convenience for users through the continuous improvement and optimization of its own industrial chain system and the improvement of supply chain service efficiency.

围绕865个家居消费场景构建，硬河家居公园聚集了最齐全的家居品牌和产品品类，其中有屋、海尔全屋家居、博洛尼、MUJI INFILL無印良品家装、喜复新中式家居、海骊门窗、 The 59 front -line home brands such as the black bathroom have realized the direct connection of digital factories and user needs, eliminating multiple intermediate processes such as agents and distributions at different levels, so that factories products of Shaohaihui across the country can directly reach users and maximize them. Guarantee product price ratio.

In the era of the Internet of Things, Based on the own industrial chain system, Hardhe Household Park built a wealth of home experience scenarios offline, opened up the back -end manufacturing end and the front -end consumer scene, and directly connected the user offline experience with the factory manufacturing. From design to manufacturing, distribution and installation of the whole process of various household products can be visualized and traced, and set up new home furnishings and new consumption fusion samples.

Digital empowerment, help Qingdao's "two industries" integrate development

Since the landing of Qingdao, it has integrated multi -business formats in cross -border integration, and introduced a number of first -store Qingdao first stores such as Titanium Mach, injecting new vitality into the Qingdao consumer market.

It is worth noting that Qingdao City officially named the first store economy such as Shaohaihui Inxpark Hard River Home Park in the operation of the consumer market of Qingdao City in 2021. Driven role in vitality.

At the same time as the active Qingdao consumer market, the hard river home park also exerts the advantages of home consumption scenarios to introduce the settlement of home -related industrial chain companies to settle in Qingdao to help optimize and improve Qingdao's smart home industry chain and large industrial scale.

Under the "front shop and rear factory" model of the Hard River Home Park, the home manufacturing plant directly connects with the needs of user needs to make the home manufacturing links more efficient and accelerate the digital and information transformation of Qingdao Home Furnishing Manufacturing Industry.

At present, Qingdao is working hard to build the "International Consumer Center City" and "Modern Industry Pioneer Cities", and clearly proposes the main tone of the manufacturing industry priority in the next five years.

In the context of Qingdao's revitalization of manufacturing, Inxpark Hard River Home Park has taken the lead in the industry to achieve high -efficiency links between consumption and manufacturing, shaping the new advantages of Qingdao manufacturing brand, and for the "two industries" of Qingdao's manufacturing transformation, service industry and manufacturing industry, " Fusion provides new samples.

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