Diverse nightlife in the format is colorful and healthy -Urumqi new "night" state ⑤

Tianshan.com reporter Wei Hongping intern Yang

The leisure and relaxation of Huatian Town, the petty qualifications of Hilton Hotel Gate, the national style of Xinjiang International Bazaar, the fashion fan of the Hua Ling Electronic Music Night Market "Xihong City" Hua Ling Market ... Strolling on the streets of Urumqi City, The night is warm and cozy, and the diverse formats that are constantly emerging in night markets make people's nightlife more colorful.

The Hua Ling Electric Music Night Market Night Market Night Market Night Market Night Market in Urumqi City. Reporter Wei Hongping Photo

"Performing in the night market, there are large traffic, many children, simple dolls are very good for sales, especially suitable for our college students to make entrepreneurial attempts." On July 16th, a clown -ups were at the exhibition star night market at Xinjiang International Convention and Exhibition Center at the Xinjiang International Convention and Exhibition Center. Perform magic for a few children. He tied the colorful balloon into various dolls, and a balloon doll that children liked, sold it at a price of 5 yuan and 10 yuan.

Pei Yankun is a student of Xinjiang Agricultural University. "I have learned magic and balloon dolls with people before. This is also a craft. It is performed in the night market. Let's go, I will go wherever the popularity is. "Pei Yikun said.

On July 16, Pei Yikun (left), a senior student at Xinjiang Agricultural University, performed at the night market, seeking independent entrepreneurial ways. Reporter Wei Hongping Photo

On the same day, the exhibition Xingtiandi Night Market was holding children's street dance performances. The dynamic music sounded, and a group of children showed it on the stage. Xue Yuhang was busy taking pictures of the son on the stage.

At the end of the performance, watching his son's excited smile on the best dancer award, Xue Yuhang was very happy. The child learned more than 3 years of street dance, and rarely had the opportunity to participate in large performances. They are very satisfied. "There is no time to work during the day, and the night in Xinjiang is very long. The night market has helped us extend the dimension of life. This colorful and healthy nightlife is particularly attractive." Xue Yuhang said.

On July 16th, the actors performed on the Shintian Tiandi Super Star of the Xinjiang International Convention and Exhibition Center. Reporter Wei Hongping Photo

As a night economic complex, the exhibition star and earth adopt the theme party+stage+cool light+immersive experience to upgrade the nightlife of the citizens. At the same time, the health life concept is integrated into the night economy. , Flying saucer, basketball, football and other sports.

"The diversification and upgrade of the night economy format let us see a larger consumer market. In the second phase, we may add a blind date and recruit these formats that are closer to people's livelihood. For example The job is done. "Said Guang Cuiyu, the brand marketing manager of the Exhibition Division of Xinjiang International Convention and Exhibition Center.

The rapid development of Urumqi's night economy has driven the upgrade and optimization of many formats. The night consumption model has changed from the traditional "food, travel, purchase" format to diversified and quality, and introduced "entertainment, physical, exhibition, and performance". By continuously expanding the new format model, the new city gameplay is implanted.

On July 18th, a unique cold drink booth in the night market in Mojie Cultural Innovation Park, Shuimougou District, Urumqi. Reporter Zhao Qian

Smelling the aroma of coffee, came to the Cultural and Creative Park in the Mojie Cultural and Creative Park in the water milling area, and a small van was parked under a large tree. The trunk opened was a small coffee house. The 22 -year -old Yusai Yin is making coffee for guests. "I like to drink coffee myself, and I want more people to share my craft together." Yu Sai said with a smile.

In 2021, after graduating from the university of Yusai, he tried to start his own business and set up a stall near the people's cinema in Urumqi to gradually realize economic independence. In order to systematically master coffee production, he deliberately learned the production method from Shanghai's friends system. In May of this year, Yusai bought a used car and made a hand -grinding coffee business with a trunk. "It can be sold more than 30 cups every night, and the turnover is about 300 or four hundred yuan, which can basically meet my daily expenses." Yusai also used the promotional video of Douyin and Xiaohongshu to attract young consumer groups. Under his drive, he was driven by his drive. His two younger brothers also saw the opportunities that the multi -business format of the night market brought to young people, and used the holiday to enter the night market.

From the high starlight night market to the tall night market, to the stronger night market, the various formats on the night market continue to meet people's various needs, so that people have more choices to enjoy the life under the night, and make the night even more become more Colorful.

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