Provincial Government Participation Research Group held a special symposium on the "Brand Hunan Plan" project

Huasheng Online July 23 (correspondent Shu Dahong) (Photography Yin Jing) In order to further promote brand building and empower urban development, on July 22, the participating research team of the Hunan Provincial People's Government and the relevant departments gathered in Hunan News Building Brand Hunan Planning Organizing Committee investigates and organizes special symposiums on the brand building, research direction, and activities of the brand Hunan Plan. The meeting clarified the direction of the research, the composition of the participating research team, and the preliminary planning of the report content.

Attending the symposium: Liu Qingjun, former inspector of the Provincial Literature and History Research Museum, special researcher at the Provincial Government Counselor, Zhang Zhichu, former Deputy Minister of the Provincial Government Counselor of the Provincial Government, Special Researcher of the Provincial Government, Zeng Zhaocai, the former inspector of the Bank of Agricultural Bank of China Hunan Branch, Tang Shengyu, deputy dean of the Provincial Government, Deputy Dean of the Provincial Academy of Architecture Sciences, the original actress of the Provincial Government, Executive Deputy Chief Editor of Hunan Radio and Television, Senior Editor, President of Hunan Province Famous Special Association, Xiangxiang Xiangxiang He Guohui, chairman of Liankou Holdings, Zhou Zhixin, a 4 -level investigator of the Provincial Government General Office, Mei Renzhong, the head of the brand Hunan Plan, Tang Biquan, director of the three agricultural development committees of Hunan Provincial Non -public Enterprise Investment Chamber of Commerce, and director of Hunan reliable technology Co., Ltd. Chang Nie Zongdao, Li Yonghui, general manager of Hunan Famous Industry Group, and Zhu Hou, deputy general manager, Zhou Lin, deputy general manager of Xiangcai Culture Media Co., Ltd., and Li Qin, secretary general of the brand Hunan Planning Organizing Committee.

At the meeting, Li Qin first introduced the overall planning and activities of the brand Hunan plan, reported the work results since the establishment of the organizing committee, and put forward the problems that need to be solved. She also elaborated the preliminary concept of participating research plans from various aspects, such as the theme of the participating research, the solution of the problem, and the brand activity arrangement.

Mei Renzhong, the person in charge of the brand Hunan Plan, expressed his opinion on the research on the subject of the participation and the development of the brand Hunan plan: First, due to the number of government units and departments of the Hunan plan of the brand Hunan plan, it is necessary Getting the strong support of relevant departments, the counselor is the high -level think tank led by the government, which can play a role of "through traffic" for suggestions and suggestions. It is conducive to the guiding role of brand Hunan plans to carry out activities; the third is to release the brand's Hunan Plan White Paper. This is a systematic project. I hope that the think tank team of Central South University can be included in the research team of the subject. authoritative.

After listening to the above comrades' reports, Liu Qingjun pointed out: The overall content of the brand Hunan plan is rich in content and covered with a wide range of aspects. The Provincial Government's Counselor's Office co -developed. Liu Qingjun particularly emphasized that the brand Hunan plans to strengthen the leadership of the party and the government, continuously enrich and improve the selection of participation research selection questions, and continuously expand the influence of the platform.

Zeng Zhao's subsequent speech, he pointed out: The brand Hunan Plan is a major issue. The focus of this research on this subject should be placed on how to attach importance to the development of the provincial government and how to help enterprises to make the brand bigger and stronger. To study the connotation of the brand, the standards of the brand, the hatching of the brand, the promotion and publicity of the brand, find the crux of many Hunan brands that are not ringing and not fragrant. Zeng Zhaocai hopes that the brand Hunan Construction as a strategic project must give priority to thinking about how the government can enable, how the department operates, how standards are established, and how the institution can implement it. Essence

Donaldic participants expressed their views at the symposium: brand building is extremely important. The brand Hunan plan can add more traditional products, handmade skills, agricultural special products, etc. In the process of brand selection It is necessary to consider the inheritance, timeliness and social energy leadership of the enterprise, while adding an enterprise withdrawal mechanism. Hunan brand construction is very long and wide. For example, rural revitalization, medical care, red cultural tourism, industrial products and other fields are very promising, especially like some local products that are "raised in deep girlfriends". Can quickly let him walk into the public's field of vision.

Senior media person Sheng Boji proposed that the brand can be cut in from three aspects: measures, models, and resources. Creative activities and follow -up services are critical. To make good brands and good resources have platforms to speak. Corporate representative He Guohui said: As the president of the Hunan Province Famous and Excellent Special Association, it is also actively participating in the formulation of standards and formed a complete set of county cooperation models. It is hoped that it will be strongly united with the brand Hunan plan to give full play to their advantages. "Fall in practice. Li Yonghui said that the brand should strengthen the competitiveness of the product. This is the core. It is necessary to make technology, channels, and publicity forming multiple integrations to truly create brand power. Nie Zongdao proposed to let the government lead the brand Hunan construction, use the brand Hunan construction as a hard indicator, and comprehensively enhance the attention of local government leadership.

Zhang Zhichu published six points of opinion on the work of "pragmatic" to carry out the brand Hunan plan: First, the guidance is first, that is, the problem orientation and the goal -oriented. Clarify the problem of the Hunan brand, solve problems such as "products, no brand, quality, no brand, brand, no quality" and other issues. The nature of the industry establishes standards to form a professional review team; the third is service -oriented, from brand discovery, cultivation, approval, promotion to bigger and stronger, requiring services from funds, talents, strategy, resources and other aspects; four It is the project as the king, and effectively grasp the "White Paper of the Hunan Plan of the Hunan", establish a brand park, open up the green channels of policies, funds and enterprises, and do a theme exhibition; One step is effective every year; sixth is the key to the party and government. The development of activities requires the government's flag, which needs to attract great attention from government departments. Based on the opinions and suggestions put forward by the participants, the meeting proposed the research content of the subject of the subject by Zeng Zhaocai, and determined a theme, two directions, and proposed a corresponding response strategy for the current status and existing problems of Hunan brand building. The brand Hunan Planning Organizing Committee adopts the method of combining international standards and local facts in Hunan to formulate a brand building standard that meets the provincial situation, and strives to be completed by October.

Zhou Zhixin's investigator made a concluding speech that the organization and entrepreneurs held a special symposium on the brand of Hunan Plan for Hunan Plan for this time, which aims to help the development of the Hunan brand through the power of the provincial government. At the symposium, everyone expressed their opinions, spoke freely, and clarified the direction of the subject, the composition of the subject team, and the content planning of the research report. The content and plan of the survey report will continue to discuss and accelerate the implementation after the meeting.

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