Boosting the industry's confidence "reluctant" Lijiang "combined fist" to promote the tourism industry to recover!

Editor

Recently, with the adjustment of the "cross -provincial tour" melting policy and boosting market confidence, it also indicates that there is an inflection point for the recovery of the domestic tour market this year. In order to accelerate the recovery of the tourism market and focus on boosting the confidence and vitality of the tourism market, in addition to a number of favorable policies released by the Yunnan Provincial Department of Culture and Tourism, it also issued a batch of award -to -supplementary implementation plans, involving investment and innovation of major cultural tourism projects Cultural tourism project planning, new creation tourism performing arts and dancing art boutique or high -quality large -scale performing arts programs, development and development of tourism products. When the travelers in Yunnan were busy, the cultural tourism market became hot.

Yunnan has great beauty. Its beauty is amazing, diverse, and colorful. At that time, Yunnan was invited to Yunnan, inviting you to go to Yunnan to feel good mountains and water! The Yunnan Provincial Department of Culture and Tourism, the Joint Wenjin Traveling Media Matrix launched a series of reports of "You Yunnan • Be preparing to welcome the Eight Fangs", tap the new highlights of cultural tourism work, and comprehensively promote Yunnan's inter -provincial tourism.

With the adjustment of the "fuse" mechanism of cross -provincial tourism across the country

Lijiang is under the premise of preventing and controlling the epidemic situation

Fully go to innovation format

Meet the diversified needs of cultural tourism consumption

Stimulate market vitality by issuing consumer vouchers

Practice the tourism industry to recover recovery

The new business form is to lead the needs of travel consumption diversified

In the context of the normalization of the epidemic, "micro -tourism" and "peak tour" have spawned new needs. Lijiang is dominated by new formats and continuously meets the diversified consumption needs of tourists.

Recently, in the Foliday Snow Mountain Camp in the Foli River Mediterranean International Resort, a "Guo Chao Hanfu Festival" and "Golf Carnival" and other activities allowed the soul to travel, so that people in the long -lived city have the opportunity to return to nature. In the wild country at the foot of Yulong Snow Mountain, special markets such as the "Big Tree Life Festival" and "Children's Life Festival" also provided citizens and tourists with a travel experience full of literary and artistic style. "Micro vacation" has a new gameplay.

In addition, Lijiang Ancient City launched 7 new travel lines for citizens and tourists, covering the historical and cultural journey of Lijiang Ancient City, Red Cultural Tour, Night Travel Tour, Ancient City Cultural and Creative Tour Exploring the secrets, rich cultural tourism products, to meet the diversified consumption needs of citizens and tourists.

Issuing consumer vouchers to activate the momentum of cultural tourism enterprises

While providing a rich supply of cultural tourism products, Lijiang also issued consumer coupons to drive consumer demand. The benefits are affordable to citizens and tourists to activate the momentum of cultural tourism enterprises by stimulating the consumption of the cultural tourism market. Two -pronged approach is really promoting the recovery of tourism.

In order to drive the consumer demand of cultural tourism, Lijiang "welcomes the 20th National Congress of the Party, finance is privately engaged in private affairs" and the publicity activities of Yunnan Paying for the people, paying convenience, and paying Huimin (first stop) are launched in the ancient city of Lijiang. The issuance of the consumer voucher was jointly contributed to the banking financial institutions and non -financial payment institutions of the banks of the People's Bank of China in Lijiang City Center Sub -branch of the People's Bank of China to jointly fund consumer vouchers through the Cloud Flash Payment APP. Those who work and travel to Lijiang can receive one daily consumption and cultural tourism consumption coupon for the last Friday. At present, there are more than 800 merchants who can sell consumer vouchers in Lijiang.

"Cloud" for the promotion of innovative cultural tourism

The adjustment of the "melting" policy of cross -provincial tourism has become the best news of the Dragon Boat Festival. Lijiang actively links the mainstream media, jointly carried out the promotional activities of Yunnan Cultural Tourism, and filmed the theme promotional video of "You Yunnan, the Lijiang Cultural and Tourism Bureau invited you to the reluctant Lijiang", and promoted "unable to bear Lijiang" to cheer for Lijiang tourism. As of June 5, the entire theme was promoted through the central, provincial, city, county, district (district) media, and directly read more than 1.1 million yuan, and indirect viewing exceeded 10 million, creating an atmosphere of public opinion in "You Yunnan".

The Lijiang Cultural and Tourism Bureau also organized a mobilization of local influential national gold guides to carry out live broadcast activities in various scenic spots to lead the national tourists "cloud tourism". In addition, Lijiang has continuously expanded publicity channels, using new media platforms such as Douyin, fast hands, WeChat, Weibo, and Xiaohongshu to innovate cultural tourism promotion activities.

Strengthen service awareness to help tourists travel safely and comfortably

Lijiang strengthens service awareness, builds the prevention and control of the epidemic, and helps tourists safe, comfortable, and traveling to Lijiang.

All functional departments have continuously strengthened the prevention and control supervision and inspection of the epidemic and control of key stars in hotels, museums, public libraries, cultural museums (stations), A -level tourist attractions, entertainment venues, and Internet service venues. Each cultural tourism enterprise strictly implements the prevention and control and safety of the tourism industry.

The cultural travel industry strictly follows the requirements of "limited, appointment, and peaks", implement the normalized epidemic prevention and control measures, comprehensively strengthen service guarantee work, and the city's tourism order is orderly. Lijiang also actively conducts volunteer services, promotes visitors to tourists in the concentrated area of ​​some scenic spots, precautions for civilized travel to tourists, and do a good job in the prevention and control of civilization for the epidemic. Heart service shows "Lijiang temperature".

Coordinating Li Wennu Li Ya

Wen Haili Azhi

Provided by Tu Lijiang Culture and Tourism Bureau

Poster design Zhang Nan

Edit Tong Wenwen

In this issue, Zhang Lingjie Huafang

Review Ma Bo Liu Li

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