Yunnan Kangli Investment leads the establishment of the "High -quality Development Alliance of Yunnan Cultural Tourism Industry"

Taking the opportunity to host the China International Tourism Fair in 2022, on the morning of July 23, at the "Shangri -La" special promotion conference of the world, the "Yunnan Cultural Tourism Industry High -quality Development Alliance" was established. 10 Alliance member units signed a strategic cooperation agreement And issued a declaration.

The first batch of alliance members include: Diqing Tibetan Autonomous Prefecture Culture and Tourism Bureau, Wenshan Zhuang Miao Autonomous Prefecture Culture and Tourism Bureau, Xishuangbanna Dai Autonomous Prefecture Culture and Tourism Bureau, Pu'er Cultural and Tourism Bureau, Lincang Cultural and Tourism Bureau, Chu Xiongyi Autonomous Prefecture Culture and Tourism Bureau, Fun Yun Bank Co., Ltd., China Electricity Construction Group Kunming Survey and Design Research Institute Co., Ltd., Diqing Songzan Hotel Investment Co., Ltd., Zhishui Renshan (Yunnan) Tourism Planning and Design Co., Ltd. State Cultural Tourism Bureau and four industry enterprises. A total of 10 units.

According to reports, the alliance will take the high -quality development of the Yunnan cultural tourism industry as its core goal. Focusing on the construction of international recreational tourism destinations, my country -Southeast Asian Humanities Exchange Center, building a trillion -level modern tourism cultural industry, and building a world -renowned tourist destination, focusing on the "16 10" world -class boutique tourism products, implementation of implementation Based on a series of major measures such as the "Top Ten Projects" of Culture and Tourism. With continuous cultivation of new formats, building new products, exploring new marketing, expanding new markets, developing new models, and building a new pattern, we will make every effort to promote the construction of "integrity Yunnan" tourism brand, deepen the structural reform of tourism supply side, and promote the "tourism tourism Revolution "" to accelerate the pace of industrial transformation and upgrading.

The high -quality development alliance of Yunnan Cultural Tourism Industry is an open organization. It will continue to develop new members through horizontal and vertical industrial cooperation. Yunnan Kangli Holding Group Co., Ltd., as the "Yunnan trillion -level cultural tourism industry leading enterprise" determined by the Yunnan Provincial Party Committee and the Provincial Government, assumes the duties of the league sponsor.

At the same time, the Yunnan Cultural Tourism Industry High -quality Development Alliance released 7 action plans.

The first is to build the living room of the Yunnan Cultural Tourism Association. With the core area of ​​the Dianchi International Convention and Exhibition Center, the Yunnan Greenway, and the Xishan Scenic Area, the "one county, one meal, one product, one non -legacy" is introduced to organize the "not ending travel and fellowship" to open the headquarters of the Yunnan Travel Agency and one stop In the exit tourism service window, the tourism line that radiates throughout the province has been gradually opened to help Kunming build a tourist hub city.

The second is to jointly build a "integrity Yunnan" digital science and tourism service platform. Including consulting services and complaint claims, brand maintenance and marketing promotion, project cultivation and strategic investment, settlement management and financial services, use tourist attractions as the traffic port, integrate other cultural tourism elements, and promote the interconnection of tourist resources.

The third is to explore the investment and integration model of "EPC+O" for tourism infrastructure. Support tourism infrastructure investment with local debt, introduce the operating entity in advance and organize project planning and construction, and then support the principal and interest of support for operational income to avoid "long -loan long investment" and blind investment.

The fourth is to promote the "separation of three powers" in tourist attractions. That is, the competent authority as the project manager; the state -owned assets platform as the owner of the assets; the provincial tourism enterprise as a product operator.

Fifth, make every effort to promote cross -prefecture tourism cooperation. With the overall layout of "One Ring, Two Belt, and Six Center", we will focus on the construction of the western Yunnan tourist ring line, Yanbian cross -border cultural tourism belt, and the Jinshajiang ecological tourism belt.

Sixth, the formation of a compound professional "arms" team. Integrate local financial institutions, capital operation enterprises, planning and design units, provincial tourism enterprises, as well as hotel companies, catering enterprises, tourism commodity development enterprises, sports competition operation companies, research and operating institutions, research and operating institutions such as investment strength and operating experience The unit jointly establishes the investment and operation service team of the entire cultural tourism industry chain.

Seventh, regular analysis of industry issues and sharing alliance experience. The alliance meetings will be held regularly to compile the problems and experience in the process of industrial operation, provide a reference for decision -making for the industry authorities, and provide opinions and suggestions for industry -related enterprises.

Edit: Gao Ting

Editor -in -chief: Li Yang

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