Shen Xiangrong: Names of Names of Hometown Factory Building Bases Online Marketing All China

On July 20th, Xinchao Village, Xinli Town, Yantong County, Yancheng County, Jiangsu Province, Shen Xiangrong was in his new plant to direct the workers to install the machine, soaked rice machine, grinding rice machine, filter machine, molding machine ... The new and bright rice products have been in place one after another, waiting to be officially put into production in August. The new plant covers an area of ​​5,400 square meters and plans to produce 3,000 tons of rice cakes per year, which will become another new starting point on Shen Xiangrong's return to entrepreneurship.

After graduating from college in 2008, Shen Xiangrong worked in a well -known food company in Shanghai. When he was in charge of the production of rice cake production, he found that because of the increasingly popular consumption of hot pot, consumers' demand for rice cakes has increased rapidly, and the company's annual cake products are in short supply. This made Shen Xiangrong, who had the dream of entrepreneurial dreams, suddenly gave birth to the idea of ​​returning to the home factory: "Shijiayang is rich in rice, well -known in the country, but there is no industry that has been processed by rice as raw materials. The problems of lack of production and labor in Shanghai companies can create more value for their hometown. "On the eve of the Spring Festival 2009, he proposed a plan to cooperate with the company to return to the countryside to run a factory. The Shanghai Company is responsible for the sales of production technology and product, and the brand advantage of "shooting rice" and the local sufficient labor force, the two parties will meet, Shen Xiangrong embarked on the road of entrepreneurship.

Although the project was supported by the town and villages, the purchase equipment still used all the funds prepared by Shen Xiangrong. The project is not waiting for people. The factory uses money every day. He ran several banks to apply for a loan, but was rejected because of no asset mortgage. In the end, thanks to his father came back to borrow 100,000 yuan of funds, Shen Xiangrong passed the difficulties.

After the construction of the plant is completed, Shen Xiangrong's most concerned thing is to recruit training workers. He selected 10 practical young people among many applicants and learned about the production of rice cake production in Shanghai Corporation. During that time, he wore the star and ran back and forth. He had to follow the technical training situation in Shanghai, but also returned to the Yangyang Factory to participate in the engineering sweeping and equipment debugging. Finally, with his unremitting efforts, coupled with the support of the town, villages, family and Shanghai Corporation, the rice cake factory founded by Shen Xiangrong was successfully put into production in August 2009. The workers in Xinliu Town go to work nearby, and make rice cake products to Shanghai with shooting yang rice as raw materials.

With the steady rise of the revenue of the rice pastry factory, Shen Xiangrong has added production lines such as rice dumplings, eight treasure rice, and pastry to pursue the diversification of product structure. In addition, he knows the importance of cultivating the core competitiveness of the enterprise and creating the core products of the enterprise. He keenly perceived the differentiated needs of consumers in rice in recent years. In 2015, it turned to thousands of acres of farmland to create a family farm and planted high -quality organic rice. The company increased more than 2 million yuan in sales that year. On this basis, Shen Xiangrong, who has computer professional technology, hit iron while it was hot, set up an e -commerce company to innovate the "Internet+Enterprise+Base" model to sell products such as rice cakes to all parts of the country through the Internet. "Sales" development.

Huai Huai's enthusiastic entrepreneurial heart, Shen Xiangrong gave up the stable work of the big city, but harvested an infinite possibility of a new business in his hometown. The "Xiang Rong" brand of rice cakes registered in his name was rated as "Top Ten Famous Brands in Jiangsu Province"; his food company was awarded the title of "China's Core Enterprise of Public Brand in China". In 2011, he joined the party organization gloriously and was elected as the representative of the party of Zhenyang County; in 2016, he was commended by the Yoyang County Party Committee and the County Government as "advanced producer"; in 2017, he was the title of "Most Beautiful Shooting Yang"; He won the title of "Rural E -commerce to get rich"; in 2019, he was awarded the title of "Youth Medal of Youth of Zhenyang County" and "Model Model of Salt City"; in 2020, he was awarded the title of "Youth Leaders of the Harvest Festival in China". (Writing | Zhang Changhu Liu Yuxuan)

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