Bicycle, new fashion of urban youth

Author:Look at the think tank Time:2022.07.23

"This year, a wind was formed, and no bicycle seemed to be outdated." A general agent of a folding bicycle in Beijing told reporters.

Affected by the epidemic and the increase in bicycle sharing price, and not applicable to long -distance riding, some urban residents have begun to turn their attention to the bicycle commuting. For private cars, factors such as rising oil prices, road congestion, and difficulty parking have also made the "4+2" (4 wheels provide long -distance travel, and 2 wheels provide flexible and convenient short -distance travel to avoid congestion).) popular.

For urban youths, having a "high -value" bicycle not only has freedom and elegance, but also saves a gym cost. Therefore, folding bicycles of thousands of or even tens of thousands of yuan have become their goals.

Bicycles have also evolved from mobilizing transportation into a tool that integrates leisure and entertainment, sports fitness, and social gatherings.

But now, even in Beijing, it is not so easy to buy a bicycle. The facades are turning, and they are basically informed that there is no goods and they have to book. After paying the cost of booking, it will take at least ten days and a half months to get the car. When you encounter a model of fire, you have to wait for two or three months.

On the second -hand trading platform, the price of some second -hand bicycles even exceeds the new car, and the "bicycle preservation theory" has also become a catalyst for many people to buy bicycles.

Wen | Ma Mingyue

This article is reproduced from the WeChat public account "China Economic magazine" (ID: ChinaEconomicweekly). The original first was released on July 23, 2022. It does not mean watching think tank viewpoints.

Bicycles on the air: sales may double this year

"The circle of friends and social media are basking in bicycles. When you go out to visit the park, people have a car, you do n’t feel like you do n’t have a flow. Bicycles have become a new standard for middle -class families." According to Yao Yao observation, most of the people who buy cars have suffered. The influence of a friend riding and buying follow the trend. "I have an appointment with my friends. Friends have a car. You can't keep up with bicycles, and there is a good -looking bicycle, giving people a more delicate life, very elegant."

Yao Yao was originally a Beijing agent of a bicycle brand. This year, I felt the wind of the bicycle, so the whole family went north to open a bicycle store in Beijing.

It started business on April 28. In less than two months, this bicycle store was "live", and the passenger flow had reached the standard. Yao Yao told reporters that according to the past speed, it takes a year or two to "live" a store, this year's bicycle business is easy to do, and it will be done in two months, so it is planned to open another or two branches in Beijing.

In a folding bicycle store in the Beijing Kok Gate, the reporter saw the empty shadow of the bicycle in the store. Only a few children bicycles were placed at the door and a wall full of bicycle accessories. A bicycle shop with three facades.

The owner said that even the bicycles used for display are sold out, and the children's bicycles displayed at the door are sold here by other brands. Try to ride only the bicycle of the owner of the store, you need to book a car to buy a car, pay the 500 yuan deposit and queue up to the team, etc. The common model can be obtained in half a month. It's even longer.

Although the store is empty, the customers who come to buy a car are endless. For more than half an hour of the reporter's visit to the store, four or five households were consulted to buy cars. Some people buy it for the children, some want to buy a car to exercise, and there are those who intend to buy a car to commute. One of them, a 16 -inch bicycle riding a child, one riding a shared bicycle, and buying a car in the store.

They looked around the empty store, tried to ride the owner's car, and consulted the model, and checked the relevant information of the bicycle on the Internet. Finally, I decided to purchase a red folding gear bicycle, paid 500 yuan, wait for waiting The owner notified. "Affected by the epidemic, public transportation is no longer the best choice. The distance of our commuting is not too far. It is most convenient to ride a bicycle. You can still exercise. Wait half a month, and the futures have become futures. "The couple told reporters.

"This year alone is the sales of my bicycle brand in Beijing in the first half of Beijing, which has exceeded the sales of last year." Yao Yao said, "We are now empty, and there is no car inside. In the past, it was produced in the warehouse. Now it is produced and pulled directly into the truck. Today I pulled it to Beijing and was allocated to the store that day. As far as I know, the factory is now working overtime every day, and it is still in short supply. "Yao Yao said.

The reporter learned that due to the impact of the epidemic, the price, transportation costs and labor costs of raw materials have risen. The brand's car has recently increased the price, and each car has increased by two or three hundred yuan. "As soon as there are more than a dozen people lined up, I am still a new store, let alone the old shop, and it can be sold when there is stock." Yao Yao said.

"My friend always wanted to buy a folding train, but she was out of stock. It happened that the one near me could order the goods. I bought one from Beijing to send her a birthday gift." A female customer Tell reporters.

It is mistaken for driving

A netizen named Sesame Fox shared an interesting experience of riding a folding bike on the social platform: "Go to eat and go home at night, squatting on the roadside taxi, a big sister drove next to me and shouted. Is it driving on behalf of him? I didn't respond. After looking at her, she asked me again, "If not for me to be afraid that she would go to Shunyi and Miyun, I couldn't get back, and I would pick it up, so I will pick it up. I will pick it up. Single live. "

Sesame Fox said humorously, "Another colleague asked me why I pushed a wheelchair to work. I glanced at my small cloth. At first glance, it was quite like it."

The "small cloth" in Sesame Fox mouth is a folding bicycle from the UK. It has a high value. It can be implemented by folding. You can take it to the mall by subway. It is very convenient and very windy. It is understood that a car with the lowest official price of Xiaobu is 14,700 yuan. The store is scheduled to get the goods for more than half a year. Occasionally there are some models on the line, but it is basically unavailable.

After knowing a lap in the store in the store, I finally won a second -hand small cloth that the original owner returned from Tokyo in 2017 under the introduction of a friend. And buy new ones with warranty and free maintenance. Although this car is used in second -hand, it is well maintained and very new. When you go to see the car, you decide to get it. "

"As a person who is far away from home from a subway station. I can't find a bicycle sharing when I go out to work. The best solution is folding bicycles. It is convenient to travel and can exercise. Xiaobu can enter the subway mall and restaurant arbitrarily. The two riders are tired at any time. "Semi Fox said.

With this small cloth, she often shared riding to wear on social media, received praise from many netizens, and received many fans and friends. "After having a small cloth, I changed a way of life. Now I do n’t feel far away, and I have gained a lot of new friends.”

Do you spend 80,000 to modify a folding bicycle value?

For literary youth, or riding enthusiasts, modified folding bikes are also fun and addiction.

"At that time, the store was out of stock and could not wait for the goods. Later, I decided to assemble one by myself. I have a frame myself. The accessories were bought from the Internet. "To assemble a bicycle, you can find a lot of fun that you can't find before."

Hao Qi, a post -90s cycling enthusiast, fell in love with cycling during the epidemic. At that time, at home office, he was seriously lacking in exercise, so he went to discover some outdoor sports, including mountain climbing and cycling. "Cycling is very interesting to me. It can bring me a sense of freedom and speed, as if returning to the time when I was a kid." Now he rides about four or five times a week, and he weekends with friends to ride to ride on the weekend "It is a kind of relaxation and a social network."

Hao Qi told reporters that the accessories of four or five thousand dollars are a relatively basic price. Some people use some very good accessories to pursue lightweight. Of course, it is also very expensive. It can't be called the ceiling. In order to not scrape the frame, some cycling enthusiasts will spend thousands of yuan to put the bicycle rack with a protective film.

Do you spend 80,000 yuan to modify a folding bicycle value? A bicycle enthusiast with three small cloths and 88,000 and 66,000 modified small cloth said, "It is worth not to see what kind of mentality everyone is looking at the bicycle. If it is simply a mobility tool, you can choose to share it Bicycles, if you use modification as your own hobbies, and treat it as a kind of artwork under modern industrialization, then I think I can pursue my ideal state. After all, hobbies are worth investing. "

For this generation of young people, hobbies are worth investing, and the happiness brought by cycling cannot be measured with money.

"Thinking of the end of get off work, you can ride home in the setting sun, feel the wind of sunny summer night without panic, like the happiness when you are young. A relaxed cycling, a happy mood, you have become motivated to go to work. "STone, who was commute by Xiaobu, said happily.(Yao Yao in the text is a pseudonym)

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