Industry | Xintiandi Group's two projects are selected as national night cultural tourism consumer gathering zone

In the second batch of national night culture and tourism consumption agglomerations announced by the Ministry of Culture and Tourism, Hangzhou Xintiandi Group's Xintiandi Central Energy Zone and Chongqing Eighteen Estate projects were on the list.

For a long time, Xintiandi Group has explored "opening up the text and business tourism, wonderful full -time period", and through the development of industries, enriching business formats, and drainage of each other, the full -category consumption of night economy of night economy covering food, living, traveling, traveling, and entertainment is formed in the above two projects. Scenes. Both of them were selected this time, making the group's "Cultural and Business Brigade + Night Economy" dual -closed loop a shiny golden business card.

"Golden Card" shiny night sky

Create a closed -loop of the night economy in all aspects

According to relevant reports of Zhejiang Online, about 40 % of Hangzhou consumption occurred at night. In 2020, the Hangzhou Municipal Government issued the "Implementation Opinions of Hangzhou to Promoting the Development of the Development Night Economy", and at the same time released the "Hangzhou Top Ten Night Landmarks", which is among the vitality of Xintiandi.

Hangzhou Xintiandi Central Energy Area

In June of this year, the Zhejiang Provincial Department of Commerce released the "Zhejiang Province to promote the recovery of consumption recovery and recovery action", which mentioned that it encouraged the development of the night economy in various places and plans to build 4 national night cultural tourism consumption agglomeration areas.

As the only project in Hangzhou selected for the second batch of national night culture and tourism consumption agglomeration areas, Xintiandi Central Energy Zone is known as Hangzhou with six golden business cards, namely international performing arts, characteristic night economy, cultural and creative blocks, characteristic commercial districts, emerging emerging Industrial agglomeration, smart park. Today's Xintiandi Central Vitality Area, the night economic business card of the night economy is shining in the night sky, and the cultural and business travel has a stars, which has become a new growth point for night economic consumption.

The place where Xintiandi Central Vitality Zone is once is once a Hangzhou heavy machine factory. With the transformation of urban industries, Xintiandi Group based on industrial relics, with "24 hours prosperity" as the development goal, gathered in office clusters, Hangzhou "X show", dynamic Park neighborhood, and vitality Park blocks, and vitality Park neighborhoods, and vitality Park neighborhoods. Shopping centers, Gaoxing Hotel, multi -type bars and other formats, more than 700 companies and merchants, have a resident population of 50,000 people, have the ability to active in all -weather and whole life scenes, realize "Cultural and Creative -Shopping -Catering -Performing Arts -Bar Bar- The night economic closed loop of accommodation creates a Xintiandi night economic template for international performing arts + industrial relics culture + full -class consumption.

Hangzhou "X Show"

The night fell, and the Xintiandi Sun Theater was crowded and lively. Hangzhou's "X Show" kicked off in the expectations of everyone. As the only Asian show in the Canadian Sun Circus, Hangzhou's "X Show" has received countless praise since the performance. The audience's immersive experience. The innovative international performing arts have become the highlights of consumption, making the Xintiandi "night", the popularity of the night is constantly condensing, and "night vitality" continues to improve.

At 8 o'clock in the evening, the central vitality district of Xintiandi was bright and bustling, and the merchants had already entered the night business state. In the vibrant Park characteristic neighborhood, more than 20 theme restaurants, bars, and living halls featuring industrial relics are distributed, Live House, WOO bar, One Third Bar, Walnut Music Restaurant and other main stores have received The love of citizens and tourists, all kinds of shops in the neighborhood are attracting groups of citizens every day. People shuttle and experience the comfort brought by nightlife.

The block is a mirror of urban development, and it is an important carrier to show the characteristics and vitality of the city. Today, the busy building economy and the lively cultural tourism consumption at night have made Xintiandi Central Vitality Area, which has become an urban innovation and entrepreneurship. Citizens tourists visit night views, watch acting, taste food, drink coffee, night talk, drink small wine, and enjoy A good place to live a pleasant life leads to the new wave of consumption in Hangzhou at night.

"Fireworks Qi" burning night

Build a city update template multi -angle

Chongqing's eighteen ladder traditional feature zone is one of the core scenic spots of Chongqing's mother City. Xintiandi Group retains the "Seven Streets and Six Lanes" pattern of Eighteen Steels. Through organic renewal, format implantation, and functional value reconstruction, it shows the three -dimensional vivid mountain city architecture and the combination of light and shadow. Urban cultural business card. Many experts believe that the eighteen ladder is the epitome of the old Chongqing life and mother city culture, and it is also an excellent case of urban renewal practice. It is a model of cultural heritage and innovation.

The eighteen ladder is adjacent to the core business district of the Jiefangbei, connecting the upper and lower half of the city. It was an important traffic link in the ancient city of Chongqing. The eighteen ladder with a strong breath of the market exudes the flavor and fireworks that are completely different from modern cities. Here, the staggering log -colored buildings are row, and each building is a scenery. Recalling Lao Chongqing, there is no one to come here, the mountains and the cities, the hanging foot of the cliff, and the old stone ladder full of memories.

Chongqing eighteen ladder

After the updated eighteen ladder construction, a number of exhibition halls such as the Shancheng Memory Hall, the Eighteenth Earth Memory Museum, and the Eighteenth East Tunnel Site Memorial Hall attracted a number of nationwide, the first exhibition in the country, and the first format of the Mainland. With the positioning of "urban sightseeing", "non -heritage inheritance", "cultural and creative experience" and "night economy", to create a strong and experienced cultural tourism business demonstration base, innovate and develop night tour, night purchase, night singing, night food, night entertainment "Five Nights Magic", cultivating high -quality nightlife, high -quality night economy, and high -quality night culture.

The eighteen ladder features settled in 162 cultural merchants at night, accounting for 50 % of the operating merchants at night.The operating area of night cultural merchants is 15,700 square meters, accounting for 42 % of the operating area of the night merchant.In 2021, the average night cultural tourism consumption reached 8,800, becoming Chongqing's stunning night economy.Theater interpretation, authentic food, travel bookstores, cultural and creative pavilions, late -night cafeteria ... Various entertainment and leisure consumption scenarios accompanied by the bright lights of the eighteen ladder nights to achieve the unique night economy of the eighteen ladder.Today, the eighteen ladder of Chongqing has become a new landmark inheritance of the context of the city, and it has also become a representative of the economy night economy, which further stimulates Chongqing's "no night city" vitality.

Editor: Yuan Ming

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