Silk and wine: Cross -border creation of new forces of Chinese cultural and creative industries

Silk and wine have been cultivated for thousands of years in China. What kind of sparks can these two "old friends" with thousands of years of interaction?

Although Zhejiang and Shanxi, although it spans thousands of miles, there are rich cultural resources between the two places.

On July 20, Masterci Silk signed a strategic cooperation agreement with Bamboo leaf green in Fenjiu to promote strategic cooperation between the two parties in the fields of non -genetic inheritance, cultural creativity, and upstream and downstream of the industrial chain.

"The excellent Chinese traditional culture is the root and soul of the Chinese nation." Wounded in 1975, as the old name of the silk industry, is the representative of the excellent traditional culture of China. On September 22, 2021, Master's listing was listed in A shares and was known as "the first share of China Silk Cultural and Creative". For a long time, Masterchen has focused on deep cultivation of silk culture and creative industries, and is committed to the exploration and promotion of silk cross -border diversified new applications and new silk lifestyles. There are multiple design and development centers in France and Italy, and cooperative customers are all over the world. As one of the important guarantee units of the national -level ceremony service, Master Li has successfully served the Beijing Olympic Games, the Shanghai World Expo, the Guangzhou Asian Games, the G20 Hangzhou Summit, the Beijing Winter Olympics and other series of world events, and created the legend of the Chinese Silk State Bin.

Bamboo leaf green, which is also old -fashioned, is a historical wine that inherits the traditional health concept of "heaven and man uniform" and "medicine and food" for more than 1,500 years. "Wine is also a national wine that has been on the" Founding Banquet "in New China in 1949, so it is called" Healthy National Wine ". In recent years, Zhuye Qing has based on health as the core, with science and technology and culture as the two major support, to create three major platforms such as the "digital supply chain platform, health industry platform, and capital cooperation platform". It is exploring a new road of cultural and healthy industry with "high gold content, high -content content, high green content".

At the signing ceremony, Li Jianhua, chairman of Masterci, said that silk culture and wine culture are representatives of traditional Chinese culture. They all have the same mission, and they spare no effort to inherit Chinese traditional culture and traditional skills. This cross -border joins hands, hoping to use innovation and development to make the excellent Chinese culture go further and longer.

Yang Bo, member of the party committee, director, deputy general manager of the Fenjiu Group, Yang Bo, secretary of the Party Committee and Executive Director of Zhuye Qing Industrial Company, pointed out that both parties are outstanding Chinese traditional cultural carriers and representatives, especially wine culture and silk culture as traditional Chinese cultural symbols, carrying the world's The common nostalgia of the Chinese, the two sides will spread the extensive cultural and creative cooperation to spread Chinese traditional outstanding culture to the world, and jointly create a Chinese style and Chinese style with Chinese characteristics.

This time, the two old -fashioned samples joined forces to jointly strengthen the in -depth inspection and exchanges of the traditional technology innovation and cultural connotation of "double non -heritage", and jointly promote the transformation of outstanding cultural creativity into cultural products that represent the spirit of China's excellent traditional culture, so that consumption can consume consumption At the same time as the traditional ancient rhyme of the old -fashioned name, the person has enjoyed a new shopping experience and fully feel the unique charm of the old -fashioned company.

In addition, the two parties will also jointly promote the promotion and spread of China's outstanding cultural products and diverse cultural carriers through the new exploration of the cross -border cooperation model, create a new surpassing quality, value, and spiritual level of Chinese brands, and jointly help create Chinese culture and Chinese brands. Enjoy a new situation in the world and create the future, and lead the in -depth exchanges and cross -border integration of traditional Chinese culture and the world's excellent culture.

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