The "Elderly Edition AJ", which has entered the 4 billion annual income, stared at the 00s crazy

Ding Jie, the world online businessman

Edit Li Danchao

The pair of old people's shoes on the feet of Aunt Zhang Kaili were "full of strength", and the style of painting has gradually become "magical."

This pair of thick -bottomed elderly shoes that are popular after the 40s and 60s are crazy attracting the favor of a large number of post -00s.

Some girls are wearing a dark Lolita skirt and a pair of footsteps to participate in the gatherings of sisters. Solo girl Guo Hongdou directly transformed a pair of elderly shoes into "Maryzhen shoes" and inlaid lace, pearl and bow on the upper. "DNA moved (network term, refers to impression of things).

The old people's shoes brought huge traffic to Guo Hongdou, and more than 190,000 people watched this "most contrasting work" in Xiaohongshu. She simply changed her profile to "Ambassador (self -proclaimed)".

The "explosive reform" of young people pried open the gap between life and business. For them, Xiao Gu is a way of life, and it can also be a shortcut for interest to the career. Making money and happiness is the way to open this young man.

"The shoe that costs 12 pieces is watched by 190,000 people"

After 00, the girl Guo Hongdou's first pair of strength was successful by his uncle.

She is the "flat foot" in Mayday's lyrics. She often falls flat and she bought her white mothers shoes with both feet. It took a few seconds to think that the ugly refusal to love "feet", "It's really comfortable, I currently have 4 pairs of old people shoes."

Because, like the shoe code, the two often swap their shoes and become a proper cross -age CP (pairing).

The hottest notes in Xiaohongshu are "12 pieces of renovation Foot Health!" Curomi color scheme is really fragrant! " Guo Hongdou told "World Business" that more than 190,000 people watched this note and brought her nearly 450 fans.

She is usually a "three pit girls" and likes JK uniforms and Lolita. Therefore, after buying two pairs of purple and pink old people shoes, her first reaction was that she felt that it could be transformed into Kolomi and Melidi (Sanrio's IP). The accessories cost a total of 12 yuan, including socks, shoes pendants, etc. "After the reconstruction of the Kolomi transformation, many sisters copied their homework and sent the same paragraph Aite, and they were officially seen to their homepage."

On the day when the old people's shoes were obtained, the face was surprised when I got the courier. "Without a carton, a big red bag is equipped with two shoes." The bag was big logo and shoes information on the bag.

Inspired by the transformation of girls in social media, I wanted to transform these hundreds of elderly shoes into low -match Maryzhen every day.

She put an order on Taobao a bunch of hand -made accessories, including lace lace, pearls, bow clips, etc. After some transformation, the soil shoes turned gorgeous into Chengdu Beauty models.

Why do old people's shoes become daily wear for young people? On the day, this may be related to the "lying" attitude of contemporary young people.

The old people who are caught in the storm, pay attention to the 00s after 00

The new consumption preference for young people focuses on people's sight to the old people's shoes.

It is reported that as of June 2020, there were more than 7,000 retail stores in Fuli Jian. According to media reports, By 2020, Fuli Jian achieved annual income of 30-4 billion yuan. However, the "overlord" of the old man's shoes with a one -year revenue of 4 billion is now in the storm.

On June 17, China Executive Information Disclosure Network showed that Yixian Fuli Jianshoe Industry Co., Ltd. added a newly executed person's information and implemented 30.1 million yuan. Disputes, the executive court is the People's Court of Suixian County, Henan Province. The founder Zhang Jingkang was restricted to high consumption.

The Jiangsu Market Supervision and Administration Bureau has also revealed that its existence of products is unqualified. The 64 -year -old elderly people wore Fuli Jian products to fracture their feet when they stepped down.

Not only that, Bicai Jian was also exposed to losing money and closing a large number of stores offline; arrears of wages of employees; occupying agent funds; false publicity; founders were included in the "dishonesty blacklist" ...

In the face of all kinds of controversy, Fuli Jian did not respond positively, but seemed to be in another way to transform this wave of young fans into a new marketing air outlet.

It launched the "Elderly Shoes Reconstruction Competition" online, and the official Weibo official number frequently entered and exited the "places" of major young people. For example, from time to time, he interacted with the glory of the king.

Judging from the new work for a while, the product side also showed signs of "age reduction". For example, launching sneakers with cherry powder and black and white gold color schemes, new shoes are separated from traditional visual old people shoes, reducing the sense of disobedience of young people, and some netizens showing "OOTD" with full strength wearing (today today Outfit).

"The World Business" found that now at station B, Fuli Jian is also a hot ghost animal area material, and also attracted the check -in evaluation of the Sneaker (players) evaluation account.

Public information shows that the planning team of Fuli Jian is "Hua and Hua", and the latter is also the planning cooperation company of Mixue Bingcheng. The most well -known marketing theory is "super symbol". On the street, the Logo of Fuli Jian couldn't talk about beauty, but it was high enough. In addition, Zhang Kaili, who chose the silver -haired "goddess", attracted a large wave of elderly fans.

Zhang Jingkang is also a marketing player. Public information shows that in 2015, he knocked on the words "old shoes" on the computer search engine, and the page was blank, so he noticed the market. Then, Zhang Jingkang changed his body and transformed from the sales of health products to an elderly shoe promoter, trying to make the "social artifact" of the elderly into the elderly. Now that there are young forces assisted, Zhang Jingkang may not miss it. "World Online Merchants" found in the Fulian Tmall flagship store that the store currently has 2.15 million fans, and the best sales are a mother's shoes priced at 139 yuan, with a monthly sales of over 7,000 pieces. And this shoe also entered one of those post -00 explosions lists, and the strength of Football Jian was directly changed to "net red maternal shoes, and girls also love to wear them."

Young people playing explosive changes are fashionable and business

If the young people have been changed, they are not only strong.

Guo Hongdou, who is addicted to the shoes, wants to try to explode and change his clothes in the next step.

In the eyes of parents, these things that have not been understood are slowly becoming a new business of young people.

The post -96 stars with nearly 10,000 fans in Xiaohongshu are a doll teacher who specifically do "micro plastic surgery" for Disney dolls.

The "debut" of the star's "debut" is to creatively add a little rabbit teeth to Xing Dewu's face, and name the work "tooth music". For her, the change of baby has changed from interest to a career. Now, the basic version of the baby is changed to the skeleton and the capacity, and she can produce one in half an hour; change the expression, 2 hours each; change the small body for a long time, the single time it takes four or five hours. She took the order with idle fish, displayed works and drain through Xiaohongshu, and can receive up to 40 orders a month.

She revealed that the basic version of the baby was about five or six hundred yuan, the price of the baby's baby was about 800 yuan, and the more expensive price changed the price of more than 2,000 yuan. There is a full -time doll teacher saying that this is a craftsmanship, and the income is higher than that of ordinary office workers.

Voiceer, a new media, who is concerned about the life of young people, has reported a furniture designer DADA. He introduced himself as a "home cosmeticist" because he used cheap daily necessities to transform furniture.

For example, using a straw hat to make a pot cover and storage with a steamer. He said that what he wants to solve is the problem between items and people. Because of creativity, he was also invited to start classes online.

The new ideas of young people give life more inspiration.

Because of the hot summer, the "sock vest" was returned to the rivers and lakes. Many young people cut their cotton socks and reorganized to fashionable vests and tube tops. The flat life was lightly lit because of these ingenuity.

From changing the old people's shoes, to changing the baby and the beauty of the home, many young people have found the opposite occupation from their interests, and even dig out a brand new business gameplay. Because of their youth, they are more willing to break the box, bring cure and warmth with interesting products, and find fellows.

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