Open -air movies, summer camping, ice cream cars ... CITIC Taifu Plaza opened the new summer cool terrace for the first time

Author:Shanghai Jing'an Time:2022.07.23

Nanjing West Road Commercial District

There is another cool social punching point

From July 20th to August 30th, CITIC Taifu Plaza opened the new summer cool terrace space for the first time, starting the theme event of "Hello Summer", bringing many interactive punch -in -themed activities that attract citizens to unlock the new terrace to unlock the new terrace. Experience and colorful community experience.

It is understood that the theme of the "Hello Summer" theme this time is based on the east and west terraces on the 5th floor and west of CITIC Taifu Plaza. "Summer Strange Realm".

The mall has a theme display device on the 1st floor outdoor square. Entering the mall, there is a float to send a summer cool blessing bag;

The 3rd and 5th floors displayed summer pattern punching devices respectively;

There are rich interactive activities such as photo punching machines, irregular band performances, terrace movie screening, and ice cream truck supply.

Summer theme open -air movie

Together with the shadow to create a movie new camp

It is worth mentioning that CITIC Taifu Plaza also opened the open -air movie experience space for the first time, which evoked the good memory of citizens' friends with a good film atmosphere. From the recent start to the end of August, the special theme film will be on the fifth floor of the mall on the west terrace "Summer Screen" on the west.

It is hoped that citizens to be immersed in the movie world of light and shadow in this well -built urban terrace space, feel the rich spiritual and cultural life, and gain an unforgettable summer experience. "

Wu Jun, general manager of CITIC Taifu Plaza, said that through the transmission of the warm power of healing people's hearts through multiculturalism, while creating a romantic atmosphere and providing a different movie experience, the film and television culture and night economy are empowering each other.

It is reported that CITIC Taifu Plaza has also reached long -term cooperation with Shanghai Film Co., Ltd., and in the future, the two parties will continue to carry out innovative attempts in the "film+" field and digital operation of community.

The "Shanghai Film" said: The company joined hands with China Cai Fu this time to launch the IP of the "Shangying Open Film". The interaction of the world is a summer appointment with the fans of the movie.

Summer encounter colorful interaction

Create a new place for summer amusement

The summer is wonderful and uninterrupted, and CITIC Taifu Plaza has set up a "Summer Meet" area on the east terrace on the 5th floor. It specially creates a "summer camping" base for young groups that yearn for the noise of the city and rushing to nature -set up at the city center. The tent, just light up to the battle, can enjoy the fun of camping. At the same time, the experience activities of the "Summer Cool Commune" every week have been launched one after another. The series of activities cover the retro night, magical night, special night, ice hockey night, barbecue night, summer night music festival and other colorful. On the theme day, the urban life integrates a variety of elements and freshness, and by condensing people with common values and hobbies, letting strangers constantly generate new links, and grows in a wonderful summer amusement experience.

As the old business center of "Meitaiheng" area, CITIC Taifu Plaza has witnessed the vigorous development of Shanghai's urban culture for 22 years. After the upgrading, CITIC Taifu Plaza has 14 urban balcony and roof garden, forming an indoor and outdoor space that blends with the city. The social scene is integrated into the urban street scene, and the development of the night economy and micro -format is emphasized.

Relying on the unique open terrace on Nanjing West Road, this time China Cai Plaza, through the full integration of the terrace economy, night economy and catering industry, to create a new urban lifestyle, release life, social, catering and culture, business leisure and urban street scene integration integration Charm.